Dwight Gordon

Scandals continue to rock the NCAA, have we reached a Crisis yet?: 

Scandals continue to rock the NCAA, have we reached a Crisis yet? How crisis management calms the storm

Money in the Bank: 

Money in the Bank The National Collegiate Athletic Association was founded in 1910 to protect young people from dangerous and exploitive athletic practices. As of 2011 the NCAA total operating revenue exceeds $777,000,000

Scandals galore: 

Scandals galore

What’s done in the dark: 

What’s done in the dark In 1986, it was revealed that Southern Methodist University boosters gave football players thousands of dollars from a "slush fund" with the knowledge of university administrators. Along with a string of prior NCAA violations, this led the NCAA to level the "death penalty" on the school's football team. . In the mid 90’s the University of Michigan basketball scandal occurred where four players, most notably Chris Webber , were paid by a booster to launder money from his gambling operations. In some cases in that case, the payments extended to the players high school days. In 2003 one of the more shocking NCAA scandals occurred when Baylor University basketball player Patrick Dennehy was murdered by teammate Carlton Dotson . Later, Coach Dave Bliss instructed his players to lie to NCAA investigators that Dennehy dealt drugs. In the wake of these events, numerous violations of NCAA rules were discovered.

Comes to the Light: 

Comes to the Light In 2011 University of Miami athletics scandal – Yahoo! Sports broke a story in which former Miami booster Nevin Shapiro , currently imprisoned for running a Ponzi scheme , indicated he had provided massive amounts of improper benefits to Miami players and coaches, mostly in football but also in men's basketball for over a 10 year stretch. November 2011, former Penn State defensive coordinator Jerry Sandusky , is arrested on 40 counts of sexually abusing eight boys over a 15-year period including incidents in Penn State's football facilities. Subsequently, the university's athletic director, Tim Curley, and a Senior Vice President, Gary Schultz, are arrested on perjury charges and for failing to report the incidents thereby fueling speculation of a university cover-up this case also led to the dismissal of the schools long time head football coach Joe Paterno.

Is the threat of jail time enough?: 

Is the threat of jail time enough? Even with the threat of jail time for all the scandals NCAA coaches and athletes are not deterred by behavior detrimental to themselves or their programs

Scandals not just subjected to NCAA: 

Scandals not just subjected to NCAA One of the top five fortune 500 companies IBM’s image was blackened in 2010 when Robert Moffat, the senior vice president of IBM's systems and technology group, became the most prominent tech executive arrested in the federal dragnet that snagged Raj Rajaratnam, founder of the Galleon Group hedge fund. The bust sent tremors through Wall Street, exposing a world of illicit, back-channel dealings between prominent hedge fund managers and senior executives in the high-tech industry. Among those caught in the federal bust were a McKinsey & Co. director, a high-level Intel ( INTC , Fortune 500 ) executive, and the head of New Castle Partners, a hedge fund that was once part of Bear Stearns. Moffat's arrest was utterly shocking he was a confidant of IBM CEO Samuel Palmisano and widely considered a candidate to succeed him.

Who fixes the problem??: 

Who fixes the problem?? Where does management come into play with scandals involving the NCAA and fortune 500 companies?

Crisis Management: 

Crisis Management Crisis management is the process by which an organization deals with a major event that threatens to harm the organization, its stakeholders, or the general public. The study of crisis management originated with the large scale industrial and environmental disasters in the 1980’s.

Crisis Management cont.: 

Crisis Management cont. There are three common elements to most definitions of crisis: 1) A threat to the organization 2) the element of surprise 3) A short decision time.

Five Crisis Stages : 

Five Crisis Stages pre crisis warning crisis point recovery post crisis

Simplicity: 

Simplicity “crisis is a process of transformation where the old system can no longer be maintained.” The question however remains by whose standards do we determine that the old system can no longer be maintained?

What to do??: 

What to do?? When no change is needed, the even cannot be classified as a crisis but more so as a failure or an incident. It is when these four elements (threat, element of surprise, short decision time, and need for change)come together combined that crisis management is used to shed light and structure to an unfortunate situation. The credibility and reputation of organizations is heavily influenced by the perception of their responses during crisis situations. The organization and communication involved in responding to a crisis in a timely fashion makes for a challenge in businesses.

To beat the best higher the best: 

To beat the best higher the best Corporations around the United States and around the world look to Edelman’s Crisis & Issues Management practice for counsel and 24/7 support in times of crisis to effectively address critical business issues. Whether it’s an internal program affecting employees or an external effort to protect or defend a company’s reputation, Edelman brings a strong strategic perspective founded on international experience, understanding and insight. Edelman's Approach to help organizations properly manage issues before they emerge or escalate into critical problems, we first conduct a risk assessment to identify and prioritize the areas of greatest vulnerability. Public perception, emerging trends and business practices with the potential to affect the organization are studied. We develop management and communications plans to anticipate likely issues; optimize management actions; craft core messages and materials; establish third-party alliances; conduct crisis media trainings and simulations; and put in place monitoring systems to track emerging issues and escalations. Once a crisis has passed, we work with organizations to restore confidence in their reputation and begin the rehabilitative process for companies, brands or management teams.” [1]

Contingency: 

Contingency Most crisis management groups will always have a contingency plan. This contingency plan 1) Identifies alternative courses of action that can be taken if circumstances change over a course of time 2) details standby procedures to enable the continuation of essential activities and services during the period of emergency and lastly 3) It includes programs for improving the business in the longer term once the situation has been resolved.

When will this end??: 

When will this end?? Crisis continue to come and go with each dawning of a new day as we turn on our televisions there seems to be some new allegation of someone coming forward to blemish the NCAA or some other organization And with every new allegation there will be a PR committee or a Crisis Management team ready to jump into action.