Brian Bell

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Understanding the Marketing Mix to Satisfy Customer needs: 

Understanding the Marketing Mix to Satisfy Customer n eeds J. Brian Bell Tennessee State University

Understanding the Marketing Mix to Satisfy Customer needs: 

Why is the marketing mix important to business? To satisfy customer wants and needs. Creating a pleasant and positive experience for the customer. A happy customer will be a return customer. Understanding the Marketing Mix to Satisfy Customer n eeds

Understanding the Marketing Mix to Satisfy Customer needs: 

The Four P’s of the Marketing M ix. Product Price Place Promotion Understanding the Marketing Mix to Satisfy Customer n eeds

Understanding the Marketing Mix to Satisfy Customer needs: 

Promotion and Advertising Use of technology versus traditional media Social-networking sites Video-sharing sites Email marketing Smartphones Understanding the Marketing Mix to Satisfy Customer n eeds

Understanding the Marketing Mix to Satisfy Customer needs: 

Midsouth Shooters Supply Company Outdoor industry Product Price Place Promotion Understanding the Marketing Mix to Satisfy Customer n eeds

Understanding the Marketing Mix to Satisfy Customer needs: 

MidwayUSA Outdoor industry Product Price Place Promotion Understanding the Marketing Mix to Satisfy Customer n eeds

Understanding the Marketing Mix to Satisfy Customer needs: 

Marketing Mix S uggestions for MidwayUSA Live chat Discussion forum Rewards program Television sponsorship or advertising Retail shopping facility MidwayUSA branding Smartphone app Understanding the Marketing Mix to Satisfy Customer n eeds