Chapman Shauna

Marketing and Advertising and its Affects on Children and Their Decision Making When Choosing Products: 

Marketing and Advertising and its Affects on Children and Their Decision Making When Choosing Products Shauna R. Chapman

Introduction: 

Introduction Marketing to Children is a Multi-billion Dollar Business in the United States Alone. Is it ethical to target Children? What are the affects it has on Children

Facts:: 

Facts: Children represent a huge demographic when it come to marketing and advertising products On average children see almost 3,000 ads per day Children are an important demographic because not only do they spend their own money, they have a huge influence on the purchases their parents make, and they are the consumers of the future.

Facts:: 

Facts: Americans spend about 100 billion dollars on sweets, food, drinks, video and electronic products, toys, games, movies, sports, clothes, and shoes. Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes, and postponing children until later in life means that families have more disposable income

Aspects to Look At:: 

Aspects to Look At: Psychology and Advertising as it pertains to Children Food & Health In Marketing to Children Programs & Groups Created to Help Children Solutions for Issues of Marketing towards Children

Psychology & Advertising: 

Psychology & Advertising Marketing to children is a sensitive and emotional issues because children are easily influenced The amount of advertising children watch is causing narcissism, entitlement, and dissatisfaction in children Children cannot identify the persuasiveness and tend to view advertising as accurate and unbiased

Food & Health in Marketing to Children: 

Food & Health in Marketing to Children Advertising spent 7.3 billion in 1999 for food in the United States Children’s exposure to television advertising for non-nutritious food products is a significant risk factor contributing to childhood obesity The most frequently asked for food item is cereal and almost always specifically for a brand of product

Organizations and Groups Protecting Children and Advertising: 

Organizations and Groups Protecting Children and Advertising Canadian Children’s Food and Beverage Advertising Initiative Children’s Food and Beverage Advertising Initiative (US) Advertising Standards Authority Children’s Advertising Review Unit (CARU)

Solutions: 

Solutions America Psychology Association is working to help protect children from marketing Committee of Communications suggests a limit set on how many advertisements should be allowed on children’s television Limit the access children have to marketing and advertising where possible such as commercial free children's channels

Conclusion: 

Conclusion Although the outcome of marketing and advertising seems grim there are many organizations fighting to protect children Parents must be the main source of protection for their children Marketing and Advertising towards children is not likely to decrease when it is such a huge source of income for many companies