logging in or signing up New Product Development - Car v.chandrasekar Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1234 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: May 17, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: satyaprem (11 month(s) ago) Please make this presentation for download . It would be very helpful for me. Also if u can share ur email id ..I would like to disucss various aspects about it. Saving..... Post Reply Close Saving..... Edit Comment Close By: amazingniraj (15 month(s) ago) i want this ppt. Saving..... Post Reply Close Saving..... Edit Comment Close By: amazingniraj (15 month(s) ago) i want to download this presentation.so please provide me. Saving..... Post Reply Close Saving..... Edit Comment Close By: victerlx (19 month(s) ago) nice Saving..... Post Reply Close Saving..... Edit Comment Close By: anjaiah (20 month(s) ago) fggh hjjkk Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Company LOGO Arvan (horse…) By V.Chandrasekar Context : Vision and Mission Statement Marketing Strategies Marketing Policies Marketing Mix Products and their design (with features) Concept car for 2012… BCG Matrix Porter’s Five Force Analysis Future Plans Context Arvan (horse…) Slide 3: Vision : To manufacture high quality Automobiles. Mission : We at Arvan strive to provide quality cars, always demanding the highest standard of professionalism. With a commitment to quality of service, we focus on satisfying customer needs. We aim to grow, together with our customers and with our shareholders. To manufacture Fuel Cell Bus. To have the Highest market share in the World Arvan (horse…) Marketing Strategies : Marketing Strategies 1) Objective To set an aggressive marketing strategy and achieve a market share of around 20% within next two years. 2) Target Market 3) Positioning Arvan (horse…) Marketing Policies : Marketing policies is a social and managerial process by which individuals and group obtain what they need and want through creating, offering and exchanging products of value in the market. 1) Market-oriented Strategic Planning 2) Differentiating and Positioning the market offering 3) Developing New Products 4) Choosing General Attack Strategy ( Frontal, Flank, Encirclement, By Pass, Guerrilla Attacks ) 5) Designing Pricing Strategies and Programmes 6) Marketing Channels/Places Marketing Policies Arvan (horse…) Slide 6: Setting of Pricing Policy Arvan (horse…) Marketing Mix : Marketing Mix 1) Product Series : A class, B class, C class, E class & F Class Luxurious Cars 2) Place Located in the all the important cities in India and in World (with full service) 3) Price A class : 95,000 to 3 Lakhs B class : 10 to 20 Lakhs C class : 40 Lakhs E Class: 50 to 75 Lakhs F class : 1.5 to 2 Crore Arvan (horse…) Slide 8: 4) Promotion Advertisement News magazine F1 Racing (formula one) Michael Schumacher (Brand ambassador) Sachin Tendulkar Arvan (horse…) Slide 9: Arvan (horse…) Slide 10: Products and their Features Arvan (horse…) Slide 11: Price : 95 K to 3 L Engine : powered by battery, Fuel Cell, Engine. Speed : 180 km Series : A class Fuel : Petrol, Battery and Fuel cell Better in green… Arvan (horse…) : Price : 10-20 lacstype : sedan SUV modelengine : powered by m-HAWKspeed : 280 km Series : B class Fuel : Petrol and Diesel Arvan (horse…) Arvan Slide 13: Price : 40 lacsType : SedanSUV modelengine : powered by m-HAWK speed limit : 320 km Series : C class Fuel : Petrol and Diesel Arvan (horse…) Arvan Slide 14: Arvan (horse…) Price ranges from 50-75 lacsType :Coupesuv model : Price ranges from 50-75 lacsType :Coupesuv model Engine type : V8 dl engine Speed limit : 320 km/hour Series : E class Fuel : Petrol and Diesel Arvan (horse…) Arvan Slide 16: Arvan (horse…) Slide 17: Engine type : V3 supersonic engine Speed limit : 320 km/hour Price ranges from 1.5 to 2 C Series : F class Fuel : Petrol and Diesel Arvan (horse…) Arvan Slide 18: Arvan (Horse…) Slide 19: V3 supersonic engine Arvan (horse…) Slide 20: Working of a Engine Arvan (horse…) Slide 21: The concept car for 2012… Arvan (horse…) Slide 22: BCG Matrix Arvan (horse…) Slide 23: Porter’s Five Force Analysis Arvan (horse…) Future Plans : Future Plans Manufacture of Bikes Manufacture of Bus Fuel Cell car with high capacity Arvan (horse…) Slide 25: Drive slowly. Rash Driving leads to… Arvan (horse…) Slide 26: “ Delusion arises from anger. The mind is bewildered by delusion. Reasoning is destroyed when the mind is bewildered. One falls down when reasoning is destroyed.” - Bhagavad Gita THANK YOU Arvan (horse…) You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
New Product Development - Car v.chandrasekar Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1234 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: May 17, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: satyaprem (11 month(s) ago) Please make this presentation for download . It would be very helpful for me. Also if u can share ur email id ..I would like to disucss various aspects about it. Saving..... Post Reply Close Saving..... Edit Comment Close By: amazingniraj (15 month(s) ago) i want this ppt. Saving..... Post Reply Close Saving..... Edit Comment Close By: amazingniraj (15 month(s) ago) i want to download this presentation.so please provide me. Saving..... Post Reply Close Saving..... Edit Comment Close By: victerlx (19 month(s) ago) nice Saving..... Post Reply Close Saving..... Edit Comment Close By: anjaiah (20 month(s) ago) fggh hjjkk Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Slide 1: Company LOGO Arvan (horse…) By V.Chandrasekar Context : Vision and Mission Statement Marketing Strategies Marketing Policies Marketing Mix Products and their design (with features) Concept car for 2012… BCG Matrix Porter’s Five Force Analysis Future Plans Context Arvan (horse…) Slide 3: Vision : To manufacture high quality Automobiles. Mission : We at Arvan strive to provide quality cars, always demanding the highest standard of professionalism. With a commitment to quality of service, we focus on satisfying customer needs. We aim to grow, together with our customers and with our shareholders. To manufacture Fuel Cell Bus. To have the Highest market share in the World Arvan (horse…) Marketing Strategies : Marketing Strategies 1) Objective To set an aggressive marketing strategy and achieve a market share of around 20% within next two years. 2) Target Market 3) Positioning Arvan (horse…) Marketing Policies : Marketing policies is a social and managerial process by which individuals and group obtain what they need and want through creating, offering and exchanging products of value in the market. 1) Market-oriented Strategic Planning 2) Differentiating and Positioning the market offering 3) Developing New Products 4) Choosing General Attack Strategy ( Frontal, Flank, Encirclement, By Pass, Guerrilla Attacks ) 5) Designing Pricing Strategies and Programmes 6) Marketing Channels/Places Marketing Policies Arvan (horse…) Slide 6: Setting of Pricing Policy Arvan (horse…) Marketing Mix : Marketing Mix 1) Product Series : A class, B class, C class, E class & F Class Luxurious Cars 2) Place Located in the all the important cities in India and in World (with full service) 3) Price A class : 95,000 to 3 Lakhs B class : 10 to 20 Lakhs C class : 40 Lakhs E Class: 50 to 75 Lakhs F class : 1.5 to 2 Crore Arvan (horse…) Slide 8: 4) Promotion Advertisement News magazine F1 Racing (formula one) Michael Schumacher (Brand ambassador) Sachin Tendulkar Arvan (horse…) Slide 9: Arvan (horse…) Slide 10: Products and their Features Arvan (horse…) Slide 11: Price : 95 K to 3 L Engine : powered by battery, Fuel Cell, Engine. Speed : 180 km Series : A class Fuel : Petrol, Battery and Fuel cell Better in green… Arvan (horse…) : Price : 10-20 lacstype : sedan SUV modelengine : powered by m-HAWKspeed : 280 km Series : B class Fuel : Petrol and Diesel Arvan (horse…) Arvan Slide 13: Price : 40 lacsType : SedanSUV modelengine : powered by m-HAWK speed limit : 320 km Series : C class Fuel : Petrol and Diesel Arvan (horse…) Arvan Slide 14: Arvan (horse…) Price ranges from 50-75 lacsType :Coupesuv model : Price ranges from 50-75 lacsType :Coupesuv model Engine type : V8 dl engine Speed limit : 320 km/hour Series : E class Fuel : Petrol and Diesel Arvan (horse…) Arvan Slide 16: Arvan (horse…) Slide 17: Engine type : V3 supersonic engine Speed limit : 320 km/hour Price ranges from 1.5 to 2 C Series : F class Fuel : Petrol and Diesel Arvan (horse…) Arvan Slide 18: Arvan (Horse…) Slide 19: V3 supersonic engine Arvan (horse…) Slide 20: Working of a Engine Arvan (horse…) Slide 21: The concept car for 2012… Arvan (horse…) Slide 22: BCG Matrix Arvan (horse…) Slide 23: Porter’s Five Force Analysis Arvan (horse…) Future Plans : Future Plans Manufacture of Bikes Manufacture of Bus Fuel Cell car with high capacity Arvan (horse…) Slide 25: Drive slowly. Rash Driving leads to… Arvan (horse…) Slide 26: “ Delusion arises from anger. The mind is bewildered by delusion. Reasoning is destroyed when the mind is bewildered. One falls down when reasoning is destroyed.” - Bhagavad Gita THANK YOU Arvan (horse…)