Consumer Perception On Facebook and Google Plus

Consumer Perception On Facebook and Google Plus: 

Consumer Perception On Facebook and Google Plus

COMPANY PROFILE: 

COMPANY PROFILE Type : Public Founded : Cambridge, United States (2004) Founder(s) : Mark Zuckerberg Eduardo Saverin Dustin Moskovitz Chris Hughes Headquarters : Menlo Park, California, U.S. Area served : Worldwide Key people : Mark Zuckerberg (Chairman and CEO) Sheryl Sandberg (COO) David Ebersman (CFO) Industry : Internet Facebook Inc

PowerPoint Presentation: 

Revenue : US$ 3.71 Billion (2011) Employees : 3000+ (2011) Website : Facebook.com Type of site : Social Networking Service Advertising : Banner Ads, Referral Marketing, Games Registration : Required Users : 901 million (active April 2012) Available In : Multilingual Launched : February 4, 2004 Current status : Active Facebook Inc Source : http://en.wikipedia.org/wiki/Facebook

Google +: 

Google + Type : Public Area served : Worldwide Industry : Internet Website : plus.google.com Slogan : Real-life sharing rethought for the web. Commercial : Yes Type of Site : Social network Service Registration : Required Users : 170 million Owner : Google Launched : 2011 Current Status : Active Source : http://en.wikipedia.org/wiki/Google%2B

What is Perception ?: 

What is Perception ? Perception is defined as the process by which an individual selects, organizes and interprets stimuli into a meaningful and coherent picture of the world. Examples of the stimuli include products, packages, brand names, advertisements, and commercials.

What is Social Networking Service ?: 

What is Social Networking Service ? A Social Networking service is an online service or a site that focuses on building and reflecting of social networks or social relations among people. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as chat and instant messaging.

COMPETITORS: 

COMPETITORS

RESEARCH METHODOLOGY : 

RESEARCH METHODOLOGY RESEARCH OBJECTIVE To Study the Consumer Perception towards Facebook and Google + in terms of Overall Applications and Privacy Issues. To Study how Advertisements on Facebook and Google + are related to the consumer’s demographic attributes. To study the Challenges and Criticism that Facebook and Google + are facing in today’s time.

RESEARCH METHODOLOGY : 

RESEARCH METHODOLOGY DATA COLLECTION Primary Data A Structured Questionnaire is to be used to collect Primary Data. Secondary Data The main source of collecting secondary data in this project is INTERNET. RESEARCH DESIGN The Research Design will be Descriptive Research.

RESEARCH METHODOLOGY : 

RESEARCH METHODOLOGY SAMPLING METHOD In this Project Report Convenient Sampling method is to be used. SAMPLE SIZE The Sample Size for this Project Report is 100. SCOPE OF STUDY Research is limited to DELHI and NOIDA only

GOOGLE’S PLUS AND FACEBOOK LIKE: 

GOOGLE’S PLUS AND FACEBOOK LIKE

USAGE PERIOD OF FACEBOOK: 

USAGE PERIOD OF FACEBOOK ANALYSIS

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USAGE PERIOD OF GOOGLE+

RATE THE APPLICATIONS ON FACEBOOK : 

RATE THE APPLICATIONS ON FACEBOOK

RATE THE APPLICATIONS ON GOOGLE + : 

RATE THE APPLICATIONS ON GOOGLE +

PowerPoint Presentation: 

ACTIVITIES DONE ON FACEBOOK

ACTIVITIES DONE ON GOOGLE + : 

ACTIVITIES DONE ON GOOGLE +

  DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON YOUR WALL (FACEBOOK) : 

DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON YOUR WALL (FACEBOOK)

  DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON YOUR WALL (GOOGLE +) : 

DO YOU RELATE WELL WITH THE ADVERTISMENT PLACED ON YOUR WALL (GOOGLE +)

On THE BASIS OF AGE (FACEBOOK): 

On THE BASIS OF AGE (FACEBOOK) AGE No of Respondents No of Choices Less than 20 12 24 21-30 15 30 31-40 11 22 41-50 5 10 51-60 4 8 61-70 3 9

On THE BASIS OF AGE (GOOGLE +) : 

On THE BASIS OF AGE (GOOGLE +) AGE No of Respondents No of Choices Less than 20 10 20 21-30 12 24 31-40 7 14 41-50 8 16 51-60 8 16 61-70 5 10

ON THE BASIS OF GENDER (FACEBOOK) : 

ON THE BASIS OF GENDER (FACEBOOK) PARTICULARS NUMBERS CHOICES MALE 27 54 FEMALE 23 46

ON THE BASIS OF GENDER (GOOGLE +) : 

ON THE BASIS OF GENDER (GOOGLE +) PARTICULARS NUMBERS CHOICES MALE 30 60 FEMALE 20 40

ON THE BASIS OF OCUPATION (FACEBOOK) : 

ON THE BASIS OF OCUPATION (FACEBOOK) FACEBOOK Occupation No of Persons No of Choices Business 4 8 Service in Government 7 14 Service in Private 7 14 Student 22 44 Self Employed Professionals 6 12 Others 4 8

ON THE BASIS OF OCUPATION (GOOGLE +): 

ON THE BASIS OF OCUPATION (GOOGLE +) GOOGLE Occupation No of Persons No of Choices Business 6 12 Service in Government 4 8 Service in Private 15 30 Student 18 36 Self Employed Professionals 5 10 Others 2 4

DO ADVERTISMENT ON YOUR FACEBOOK ACCOUNT HAVE ANY KIND ON IMPACT ON YOUR CHOICE OF BUYING : 

DO ADVERTISMENT ON YOUR FACEBOOK ACCOUNT HAVE ANY KIND ON IMPACT ON YOUR CHOICE OF BUYING

DO ADVERTISMENT ON YOUR GOOGLE + ACCOUNT HAVE ANY KIND ON IMPACT ON YOUR CHOICE OF BUYING : 

DO ADVERTISMENT ON YOUR GOOGLE + ACCOUNT HAVE ANY KIND ON IMPACT ON YOUR CHOICE OF BUYING

RATE THE RELIABILITY OF YOUR FACEBOOK ACCOUNT IN TERMS OF PRIVACY AND SECURITY : 

RATE THE RELIABILITY OF YOUR FACEBOOK ACCOUNT IN TERMS OF PRIVACY AND SECURITY

RATE THE RELIABILITY OF YOUR GOOGLE + ACCOUNT IN TERMS OF PRIVACY AND SECURITY: 

RATE THE RELIABILITY OF YOUR GOOGLE + ACCOUNT IN TERMS OF PRIVACY AND SECURITY

DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN MIND WHILE SHAREING INFORMATION AND CONTENT ON YOUR FACEBOOK ACCOUNT : 

DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN MIND WHILE SHAREING INFORMATION AND CONTENT ON YOUR FACEBOOK ACCOUNT

  DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN MIND WHILE SHAREING INFORMATION AND CONTENT ON YOUR GOOGLE + ACCOUNT : 

DIFFERENT KIND OF PRIVACY AND SECURITY YOU KEEP IN MIND WHILE SHAREING INFORMATION AND CONTENT ON YOUR GOOGLE + ACCOUNT

CHALLENGES FACED BY YOU WHILE USING YOUR FACEBOOK ACCOUNT : 

CHALLENGES FACED BY YOU WHILE USING YOUR FACEBOOK ACCOUNT

CHALLENGES FACED BY YOU WHILE USING YOUR GOOGLE + ACCOUNT : 

CHALLENGES FACED BY YOU WHILE USING YOUR GOOGLE + ACCOUNT

FINDINGS: 

FINDINGS Maximum Respondents Feel Yes for the following : Do relate with the advertisement on their wall The Advertisement on Facebook account do have an impact on their choice of buying. Hacking of Account Spam and Scam Misleading or Inappropriate Status Sexually Explicit Content Spend too much time using my account Another account on different Social Networking Sites Information will be shared with unwanted people and can be used for social data mining Maximum Respondents Feel Neutral for the following : Games and Entertainment Application Email and Chat Application Add Family and Friends Applications Join Groups and Events Applications Follow Celebrities Applications Uploading Videos and Photos Using Applications Writing on wall Viewing Profiles Checking News Feeds FACEBOOK

PowerPoint Presentation: 

Maximum Respondents Feel Bad for the following Private Messaging Maximum Respondents Feel NO for the following Hate or Racist Speech I get too many emails, invitation and request from my account. I don't feel safe on Social Networking Site. I don't understand how to use my account on the Social Networking Site. I don't find my Social Networking Site useful Privacy and Security concerns relating to Account Maximum Respondents Feel Good for the following Like or +1 Brands and Organizations: Maximum number of respondents say that the Privacy and Security i.e. Reliability is Moderate in Facebook .

GOOGLE +: 

GOOGLE + Maximum Respondents Feel No for the following Misleading or Inappropriate Status Sexually Explicit Content, Get too many emails, invitation and requests Don't feel safe on Social Networking Site Don't understand how to use my account on the Social Networking Site Don't find my Social Networking Site useful Maximum number of respondents say that the Privacy and Security i.e. Reliability is Moderate in Google + .

PowerPoint Presentation: 

Maximum Respondents Feel Yes for the following Do relate themselves well with the advertisement on their wall The Advertisement that they have on their Google+ account do have an impact on their choice of buying. Hacking of Account Spam and Scam Hate or Racist Speech Spend too much time using my account Privacy and Security concerns Have another account on different Social Networking Sites Information will be shared with unwanted people and can be used for social data mining

PowerPoint Presentation: 

Maximum Respondents Feel Neutral for the following Games and Entertainment Follow Celebrities Uploading Videos and Photos Private Messaging Checking News Feeds Maximum Respondents Feel Good for the following Email and Chat Add Family and Friends Join Groups and Events Like or +1 Brands and Organizations Using Applications Writing on wall Viewing Profiles

THANK YOU: 

THANK YOU Name : Utsav Mahendra Class : BBA 4502/09