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Citigroup Inc.:

Citigroup Inc. Type : Public Industry : Banking, Financial services Predecessor : Citicorp ;Travelers Group Founded : June 16, 1812 Headquarters : 399 Park Avenue, Manhattan, New York City, New York, U.S. Area served : Worldwide Key people : Vikram Pandit (CEO), Richard Parsons (Chairman) Products : Credit cards, consumer banking, corporate banking,investment banking, global wealth management, financial analysis, private equity

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Revenue : US$ 86.601 billion (2010) Operating income : US$ 10.951 billion (2010) Net income : US$ 10.602 billion (2010) Total assets : US$ 1.914 trillion (2010) Total equity : US$ 163.468 billion (2010) Employees : 260,000 (2010) Subsidiaries : Banamex, Citibank, Citigold, Citi Private Bank, Egg Banking, Metalmark Capital, Morgan Stanley Smith Barney (49%),Nikko Citigroup, Railmark Holdings, Salomon BIG, Sedna Finance Website :

Key Employees:

Key Employees Richard Parsons - Chairman Vikram Pandit — CEO

OwnerShip Of Citibank:

OwnerShip Of Citibank 36.0 % - United States Government 11.1 % - Government of Singapore Investment Corporation 6.0 % - Kuwait Investment Authority 4.9 % - Abu Dhabi Investment Authority 4.3 % - Kingdom Holding Company Saudi Arabia

Major Competitors:

Major Competitors

Citibank Offers:

Citibank Offers Banking services Credit cards Loans Investments Planning/ Retirement solutions Mortgages Asset Management Insurance Business insurance Small business services Corporate/Institutional Services Private Banking


Strengths Very strong position in US and European market. Innovative product offering, e.g. launch of new schemes and offers in relation to products Citibank being the giant subsidiary of Citigroup Financial, has a strong hold in the market Weaknesses Citibank, recently, has lost its image due to credit card theft, losses into recession and sacking of the employees Most of its online operations are present only in US and European markets, not in Asian markets


Opportunities Increasing focus on Asian & Central Eastern European. Online Presence Threats Weak Economy affected Market Condition Foreign Exchange fluctuations

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