Utsav Mahendra : EVOLUTION OF MULTIPLEX

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EVOLUTION OF MULTIPLEX

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EVOLUTION OF MULTIPLEX 7 P’s OF PVR CINMEAS

What are MULTIPLEX ? ?:

What are MULTIPLEX ? ? “ A multiplex is a movie theatre complex with multiple screens, typically six to ten screens . “

From CINEMA HALL to MULTIPLEX:

From CINEMA HALL to MULTIPLEX In December 1947, Nat Taylor, twinned his Elgin Theatre in Ottawa , Canada In 1963 , AMC Theatres opened the two-screen Parkway Twin in Kansas City, followed by four screen in 1966 and 6 screen in 1969 I n 1965, Martin's Westgate Cinemas became one of the first indoor two-screen theatres in Atlanta, Georgia . In 1997, PVR Cinemas came up with the first Multiplex in Delhi, India

PVR CINEMAS:

PVR CINEMAS PVR in Delhi No. of SCREEN PVR Priya, Vasant Vihar 01 PVR Rivoli, Cannaught Palace 01 PVR Select Citywalk, Saket 06 PVR Vikaspuri 03 PVR Naraina 04 PVR Prashant Vihar 03 PVR Saket 04 PVR Plaza, Cannaught Palace 01 PVR Director's Cut, Vasant Kunj 01

SERVICE PRODUCT:

SERVICE PRODUCT Luxury Cinemas Bulk Booking E-Booking and Telebooking Parties at PVR Movie Newsletter and Magazine Movie Vouchers

SERVICE PRICE:

SERVICE PRICE PVR had advantage of being one is its kind so Pricing is High. PVR, they make use of all their tangible elements to prove to their customers that their movie tickets are worth the price they are paying The movie theatres market is a Free Market , even though the government in the past regulated it. This allows PVR as the market leader to set its own prices . Although the prices are high, youth is kept in mind, so PVR Priya has its ticket pricing starting from Rs. 50

PRICE AT PVR’s:

PRICE AT PVR’s PVR’s Weekday Prices Before 12 After 12 PVR Select Citywalk Prime - Rs. 250 Star - Rs. 225 Prime - Rs. 300 Star - Rs.250 PVR Naraina Normal- Rs. 75 Normal- Rs. 140 PVR Plaza Premier-Rs.185 Classis -Rs. 150 Premier-Rs.200 Normal –Rs.175 PVR Priya Premier-Rs.125 Star -Rs.75 Standard-Rs.50 Premier-Rs.125 Star -Rs.75 Standard-Rs.50 PVR Rivoli Premier-Rs.225 Star -Rs.200 Classic-Rs.175 Premier-Rs.225 Star -Rs.200 Classic-Rs.175 PVR Directors Cut Normal –Rs.500 Normal-Rs.850

SERVICE PLACE:

SERVICE PLACE A ll PVR Cinema Halls are stationed at good locations in the city, which gathers a large number of footfalls for them every day. PVRs usually open at an eventful yet untapped location, followed by which other retail chains get opened around it as well. Their places are always well situated and are well linked. PVR does not have any other channel of distribution, as their service is sold solely at their chains. They do not follow any franchisee outlets, even though they indulge in ticket sales online and via telebooking . The only intermediary involved for procuring movies are Indian as well as international movie distributors, by way of whom they acquire the movies.

SERVICE PROMOTION:

SERVICE PROMOTION Indulges in print advertisement every Friday Any new developments are communicated to the audience via press releases They usually have contests pertaining to latest festivals like Valentines Day, New Years Eve, Oscar Movies Week PVR also has a host of online promotional contests In collaboration with cellular services like Airtel have SMSand - win contests and give out free Tickets to the winners. Organizing Star Events on Premiers of movies Host numerous fun events for children PVR organized a rendezvous with French Cinema from 21st-27th October 2010

SERVICE PROMOTION:

SERVICE PROMOTION In collaboration with MSN, PVR had a contest for ‘ Agnipath’ and gave out 2 free tickets to winners for an entire week This was the challenge thrown at Delhites by PVR Cinemas and Radio City 91.1 FM, to send in entries on the wackiest thing they would do to win a car

PEOPLE . . . :

PEOPLE . . . PVR indulges in the following for their EMPLOYEES : Complimentary ticket Gives 10 national holidays to employees Makes all employees train They are given personalized badges Job performance evaluation at the completion of first 90 days of employment. Given bright blue uniforms – represents PVR Certified first aid course given to all employees All employees are taught to deal with safety problems Special well kept rooms for the employees It is made sure that all employees represent PVR in the best way possible and sell it as a strong and well-established brand.

PEOPLE . . . :

PEOPLE . . . For CUSTOMER: For the customers’ convenience, it is ensured by the organisation that there are no loopholes. In case of any customer complaints, the employees are immediately directed to report the same to their managers. The nature of all employees is very friendly, informed, helpful, reliable, soothing, cheerful and youth-like. Therefore, the audience can easily relate and communicate with them.

PHYSICAL EVIDENCE :

PHYSICAL EVIDENCE EXTERIORS : The movie hoardings Movie schedules Computerized service Glass entrance PVR banner Design of PVR building Parking

PHYSICAL EVIDENCE :

PHYSICAL EVIDENCE INTERIORS : Seats Colour Coordination Colour Combination Hygienic wash rooms Candy bars Corridors Stairs Sound and visual equipment Design of the hall Ambience

PROCESS . . . :

PROCESS . . . Ticket Counters System Tele Booking System Online Booking System Through Credit Card Through Debit Card Mobile Apps System

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