Social Media Today And Why You Should Care

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Social Media Today. Statistics about social media, how people are using it and how you can plan your social media strategy. Social Media is not a fad and it's not going anywhere anytime soon.

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By: shobeyri (19 month(s) ago)

very good

By: aussieboyoz (21 month(s) ago)

Articulate and persuasive. Now I really know why we need it...this is and this PP convinced me!

 

By: keithau (23 month(s) ago)

This is really nice.. helpful

 
By: ursocalmediacompany (23 month(s) ago)

Glad you enjoyed the show. Feel free to share it with your friends. Thanks for the kudos!

 
 

By: rohansbb (23 month(s) ago)

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Presentation Transcript

WHAT IS SOCIAL MEDIA TODAY?:

WHAT IS SOCIAL MEDIA TODAY? And Why Should I Care?

SOCIAL MEDIA IS GIGANTIC:

SOCIAL MEDIA IS GIGANTIC

WITH EVERYTHING:

WITH EVERYTHING IT’S CHANGING THE WAY WE INTERACT AND EVERYONE

Slide 4:

In 2011 58% of the US will have used the internet at least once a today. By 2012 that will be 60%

Slide 5:

There are officially more people on Facebook than the entire population of America. If Facebook were a country it would be the 3 rd largest country. 7%of the entire world is on Facebook. Only China and India are larger.

Slide 6:

has 130 friends on the site sends 8 friend requests per month spends an average 15 hours and 33 minutes on Facebook per month visits the site 40 times per month spends 23 minutes (23:20 to be precise) on each visit is connected to 80 community pages, groups and events The Average Facebook User

Slide 7:

People spend over 700 billion minutes per month on Facebook

Slide 8:

More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.

Slide 9:

24 hours of video is uploaded every MINUTE to YouTube

Slide 10:

Over 2 billion views per day on YouTube Double the primetime viewing audience of 3 major networks combined

Slide 11:

Flicker members are uploading more than 3,000 images per minute.

Slide 12:

85 % of companies use LinkedIn to find and attract employees.

Slide 13:

The number of Tweets per day has rocketed to 95 million – an increase of 250% over 2010. Charlie holds the Guinness World Record for fastest to reach 1 million followers - 25 Hours.

Slide 14:

U.S. marketers will spend $3.08 billion to advertise on social networking sites this year

and it’s not going away anytime soon!:

and it’s not going away anytime soon! It’s not a fad…..

Slide 16:

"Social media is an invaluable tool for fashion brands and retailers. Rachel Strugatz , the online editor for Women's Wear Daily.

Slide 17:

Social media has produced the most profound changes in communications, news dissemination and social interaction—period . Herb Greenberg CNBC Commentator

Slide 18:

"Social media is the new telephone, it is the new e-mail, it is the new TV, and it is the new newspaper," Yigit Sezgin , Global Director of Sales & Marketing of Rezidor Hotel Group

Slide 19:

Product information went live on March 15 for several of Allstate's lines: auto, homeowners, renters, life and more. " Since we don't have a physical product, social helps us interact with customers more often on their terms."

Slide 20:

Social Media Is a game changer for business hiring.

Slide 21:

A 45-minute line for lunch at a food truck in Washington, DC. Red Hook Lobster Pound DC co-owner Leland Morris attributes his success to two words: social media.

PLAYTIME IS OVER!:

PLAYTIME IS OVER! ITS TIME TO CRAWL OUT FROM UNDER THAT ROCK AND CREATE YOUR STRATEGY

Slide 23:

#1. PLAN How does social media align with your overall strategy?

IF IT’S NOT CONNECTED TO YOUR OVERALL MARKETING STRATEGY……..:

IF IT’S NOT CONNECTED TO YOUR OVERALL MARKETING STRATEGY……..

Slide 25:

#2. DO YOUR RESEARCH What are your customers thinking? What channels are your audience using How do they engage with each other? What are your competitors doing ?

Slide 26:

#3. DEFINE SUCCESS What does success look like? Define Key Performance Indicators

Slide 27:

“If you can’t measure it’s just a hobby.” Jack Welch

Slide 28:

#4. DEFINE YOUR ENGAGEMENT STRATEGY Think Conversation Not Campaign!

Slide 29:

#5. MEASURE YOUR PROGRESS Define metrics Define ROI Measure, measure, measure

Slide 30:

#6. EXECUTE Don’t just stand around! GET BUSY!

FINALLY…….:

FINALLY…….

Slide 32:

NEVER!

Slide 33:

NEVER!

Slide 34:

EVER!

Slide 35:

LIE TO YOUR CUSTOMER

Slide 36:

THANK YOU FOR YOUR TIME kevin@yoursocialmediacompany.com facebook.com/ yoursocialmediacompany twitter.com/ ursocialmediaco youtube.com/ yoursocialmediacom Kgorsline 843.732.0234 781.357.7697