Social Media Today And Why You Should Care

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Presentation Description

Social Media Today. Statistics about social media, how people are using it and how you can plan your social media strategy. Social Media is not a fad and it's not going anywhere anytime soon.

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By: shobeyri (106 month(s) ago)

very good

By: aussieboyoz (108 month(s) ago)

Articulate and persuasive. Now I really know why we need it...this is and this PP convinced me!

By: keithau (110 month(s) ago)

This is really nice.. helpful

By: ursocalmediacompany (110 month(s) ago)

Glad you enjoyed the show. Feel free to share it with your friends. Thanks for the kudos!

 

By: rohansbb (110 month(s) ago)

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Presentation Transcript

WHAT IS SOCIAL MEDIA TODAY?:

WHAT IS SOCIAL MEDIA TODAY? And Why Should I Care?

SOCIAL MEDIA IS GIGANTIC:

SOCIAL MEDIA IS GIGANTIC

WITH EVERYTHING:

WITH EVERYTHING IT’S CHANGING THE WAY WE INTERACT AND EVERYONE

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In 2011 58% of the US will have used the internet at least once a today. By 2012 that will be 60%

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There are officially more people on Facebook than the entire population of America.    If Facebook were a country it would be the 3 rd largest country. 7%of the entire world is on Facebook. Only China and India are larger. 

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has 130 friends on the site sends 8 friend requests per month spends an average 15 hours and 33 minutes on Facebook per month visits the site 40 times per month spends 23 minutes (23:20 to be precise) on each visit is connected to 80 community pages, groups and events The Average Facebook User

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People spend over 700 billion minutes per month on Facebook

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More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.

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24 hours of video is uploaded every MINUTE to YouTube

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Over 2 billion views per day on YouTube Double the primetime viewing audience of 3 major networks combined

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Flicker members are uploading more than 3,000 images per minute.

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85 % of companies use LinkedIn to find and attract employees.

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The number of Tweets per day has rocketed to 95 million – an increase of 250% over 2010. Charlie holds the Guinness World Record for fastest to reach 1 million followers - 25 Hours.

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U.S. marketers will spend $3.08 billion to advertise on social networking sites this year

and it’s not going away anytime soon!:

and it’s not going away anytime soon! It’s not a fad…..

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"Social media is an invaluable tool for fashion brands and retailers. Rachel Strugatz , the online editor for Women's Wear Daily.

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Social media has produced the most profound changes in communications, news dissemination and social interaction—period . Herb Greenberg CNBC Commentator

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"Social media is the new telephone, it is the new e-mail, it is the new TV, and it is the new newspaper," Yigit Sezgin , Global Director of Sales & Marketing of  Rezidor Hotel Group

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Product information went live on March 15 for several of Allstate's lines: auto, homeowners, renters, life and more. " Since we don't have a physical product, social helps us interact with customers more often on their terms."

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Social Media Is a game changer for business hiring.

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A 45-minute line for lunch at a food truck in Washington, DC. Red Hook Lobster Pound DC co-owner Leland Morris attributes his success to two words: social media.

PLAYTIME IS OVER!:

PLAYTIME IS OVER! ITS TIME TO CRAWL OUT FROM UNDER THAT ROCK AND CREATE YOUR STRATEGY

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#1. PLAN How does social media align with your overall strategy?

IF IT’S NOT CONNECTED TO YOUR OVERALL MARKETING STRATEGY……..:

IF IT’S NOT CONNECTED TO YOUR OVERALL MARKETING STRATEGY……..

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#2. DO YOUR RESEARCH What are your customers thinking? What channels are your audience using How do they engage with each other? What are your competitors doing  ?

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#3. DEFINE SUCCESS What does success look like? Define Key Performance Indicators

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“If you can’t measure it’s just a hobby.” Jack Welch

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#4. DEFINE YOUR ENGAGEMENT STRATEGY Think Conversation Not Campaign!

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#5. MEASURE YOUR PROGRESS Define metrics Define ROI Measure, measure, measure

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#6. EXECUTE Don’t just stand around! GET BUSY!

FINALLY…….:

FINALLY…….

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NEVER!

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NEVER!

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EVER!

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LIE TO YOUR CUSTOMER

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THANK YOU FOR YOUR TIME kevin@yoursocialmediacompany.com facebook.com/ yoursocialmediacompany twitter.com/ ursocialmediaco youtube.com/ yoursocialmediacom Kgorsline 843.732.0234 781.357.7697

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