logging in or signing up Social Media Today And Why You Should Care ursocalmediacompany Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Copy Does not support media & animations WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 1484 Category: Business & Fin.. License: Some Rights Reserved Like it (1) Dislike it (0) Added: May 30, 2011 This Presentation is Public Favorites: 9 Presentation Description Social Media Today. Statistics about social media, how people are using it and how you can plan your social media strategy. Social Media is not a fad and it's not going anywhere anytime soon. Comments Posting comment... By: shobeyri (19 month(s) ago) very good Saving..... Post Reply Close Saving..... Edit Comment Close By: aussieboyoz (21 month(s) ago) Articulate and persuasive. Now I really know why we need it...this is and this PP convinced me! Saving..... Post Reply Close Saving..... Edit Comment Close By: keithau (23 month(s) ago) This is really nice.. helpful Saving..... Post Reply Close By: ursocalmediacompany (23 month(s) ago) Glad you enjoyed the show. Feel free to share it with your friends. Thanks for the kudos! Saving..... Edit Comment Close By: rohansbb (23 month(s) ago) qaaaaaa Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript WHAT IS SOCIAL MEDIA TODAY?: WHAT IS SOCIAL MEDIA TODAY? And Why Should I Care?SOCIAL MEDIA IS GIGANTIC: SOCIAL MEDIA IS GIGANTICWITH EVERYTHING: WITH EVERYTHING IT’S CHANGING THE WAY WE INTERACT AND EVERYONESlide 4: In 2011 58% of the US will have used the internet at least once a today. By 2012 that will be 60%Slide 5: There are officially more people on Facebook than the entire population of America. If Facebook were a country it would be the 3 rd largest country. 7%of the entire world is on Facebook. Only China and India are larger.Slide 6: has 130 friends on the site sends 8 friend requests per month spends an average 15 hours and 33 minutes on Facebook per month visits the site 40 times per month spends 23 minutes (23:20 to be precise) on each visit is connected to 80 community pages, groups and events The Average Facebook UserSlide 7: People spend over 700 billion minutes per month on FacebookSlide 8: More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.Slide 9: 24 hours of video is uploaded every MINUTE to YouTubeSlide 10: Over 2 billion views per day on YouTube Double the primetime viewing audience of 3 major networks combinedSlide 11: Flicker members are uploading more than 3,000 images per minute.Slide 12: 85 % of companies use LinkedIn to find and attract employees.Slide 13: The number of Tweets per day has rocketed to 95 million – an increase of 250% over 2010. Charlie holds the Guinness World Record for fastest to reach 1 million followers - 25 Hours.Slide 14: U.S. marketers will spend $3.08 billion to advertise on social networking sites this year and it’s not going away anytime soon!: and it’s not going away anytime soon! It’s not a fad…..Slide 16: "Social media is an invaluable tool for fashion brands and retailers. Rachel Strugatz , the online editor for Women's Wear Daily.Slide 17: Social media has produced the most profound changes in communications, news dissemination and social interaction—period . Herb Greenberg CNBC CommentatorSlide 18: "Social media is the new telephone, it is the new e-mail, it is the new TV, and it is the new newspaper," Yigit Sezgin , Global Director of Sales & Marketing of Rezidor Hotel GroupSlide 19: Product information went live on March 15 for several of Allstate's lines: auto, homeowners, renters, life and more. " Since we don't have a physical product, social helps us interact with customers more often on their terms."Slide 20: Social Media Is a game changer for business hiring.Slide 21: A 45-minute line for lunch at a food truck in Washington, DC. Red Hook Lobster Pound DC co-owner Leland Morris attributes his success to two words: social media.PLAYTIME IS OVER!: PLAYTIME IS OVER! ITS TIME TO CRAWL OUT FROM UNDER THAT ROCK AND CREATE YOUR STRATEGYSlide 23: #1. PLAN How does social media align with your overall strategy?IF IT’S NOT CONNECTED TO YOUR OVERALL MARKETING STRATEGY……..: IF IT’S NOT CONNECTED TO YOUR OVERALL MARKETING STRATEGY……..Slide 25: #2. DO YOUR RESEARCH What are your customers thinking? What channels are your audience using How do they engage with each other? What are your competitors doing ?Slide 26: #3. DEFINE SUCCESS What does success look like? Define Key Performance IndicatorsSlide 27: “If you can’t measure it’s just a hobby.” Jack WelchSlide 28: #4. DEFINE YOUR ENGAGEMENT STRATEGY Think Conversation Not Campaign!Slide 29: #5. MEASURE YOUR PROGRESS Define metrics Define ROI Measure, measure, measureSlide 30: #6. EXECUTE Don’t just stand around! GET BUSY!FINALLY…….: FINALLY…….Slide 32: NEVER!Slide 33: NEVER!Slide 34: EVER!Slide 35: LIE TO YOUR CUSTOMERSlide 36: THANK YOU FOR YOUR TIME email@example.com facebook.com/ yoursocialmediacompany twitter.com/ ursocialmediaco youtube.com/ yoursocialmediacom Kgorsline 843.732.0234 781.357.7697 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.