Bentley briefs part-time MBA students

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Bentley's shared insights on talent acquisition and career development to the part time MBA students of The University of Manchester Middle East Centre Learn More. Visit The University of Manchester - Middle East Centre | http://www.manchester.ac.ae

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Bentley briefs part-time MBA students in Dubai on luxury brands market:

Bentley briefs part-time MBA students in Dubai on luxury brands market

Bentley has created a unique marque combining automotive luxury and performance and has successfully built a desirable and aspirational brand over almost 100 years. The automotive sector is crowded and competitive and undergoing its own transformation but the premium UK and Italian marques have maintained their superiority – even going beyond automotive and into related branded fashion and lifestyle accessories. :

Bentley has created a unique marque combining automotive luxury and performance and has successfully built a desirable and aspirational brand over almost 100 years. The automotive sector is crowded and competitive and undergoing its own transformation but the premium UK and Italian marques have maintained their superiority – even going beyond automotive and into related branded fashion and lifestyle accessories.

Slide3:

Part-time MBA students from the University of Manchester Middle East Centre joined together with the university’s regional alumni and full-time MBA students visiting from the Manchester campus for a special networking session, including a briefing by guest speaker Stephen Reynolds, Regional Director of Bentley. Alliance Manchester Business School – part of The University of Manchester – has developed a bespoke leadership programme to meet the specific needs of Bentley’s leadership team. Conveniently, Bentley (based in Crewe) and the University are close neighbours .  

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Bentley has built a range of distinctive and bespoke luxury cars and recently introduced the first luxury offroad SUV , in response to customer demand. The range will be extended further as attitudes continue to change towards hybrid and electric-powered cars, all within the well-established DNA of the brand.

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The presentation concluded with a very interactive Q&A session covering a broad array of business-related issues from Bentley’s approach to talent acquisition and career development to the challenge of targeting high net worth (and ultra high net worth) customers in the luxury market of the region, who demand personal attention and engagement.

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www.manchester.ac.ae

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