Hello. :Hello. i’m shushanna. but most of you probably know me as uheshush or the blogger who writes…


Slide 2:at first i was afraid, i was petrified Beautiful. sweet. Untainted. name. be plastered all over the web. my two fears: i could never work for the FBI, and two brats would think my name was cool and name their snotty child after me. to let my cocoa communication.


Slide 3:then i realized… if i really branded my name hard enough, people would think of me when they heard it, instead of some snotty little brat. so here’s the story, of my branding experience.


Slide 4:let’s start off with a nice lyric… shall we? alright. here we go are you ready? Cause you should be. it’s gonna be fast. 3 2 1 here we go! ok now memorize this lyric, i will be referring to it a lot. the internet world is a different world. different but equal that’s how we like it. just like dr. seuss words are inverted words are converted and their meanings mien meanings mean something completely different than they did before. and i assure this will be done in stylistic free verse. by the way, a lyric is a poem of thoughts and feelings.


Slide 5:So let’s relearn the words you learned When you were young I didn’t pay for royalties, please don’t sue me.


Slide 6:we begin.


Slide 7:it all starts with a blog not a blue dog, Bl + og = blog okay, really.


Slide 8:then though super cool, not no. definitely no. Technorati Karate.


Slide 9:Then we Digg not with dirt or shovel, are you catching on? And this is my stupid way of rhyming with


Slide 10:stumbled upon. butt person falling ground butt person sitting ground that’s not stumbling and falling on the ground on your butt, it’s stumbling while sitting on your butt on the ground,


Slide 11:then it’s a bunch of tweet tweets on Twitter that’s the sounds of your followers typing with their fingers. tweet


Slide 12:but you can link it to your Facebook . lets face it. You all know your facebook . .


Slide 13:but this linkage helps


Slide 14:to make us branded. not searing marking burning fleshing rotting cattle burning but cyber stamping presence making virtual marketing


Slide 15:so now we go landing Not landing as in platform as in rockets get ignited. . . . I really want to say a dirty joke here, but I wont. . . . sigh landing pages help to suck our viewers in and viewers come because of our stellar Ranking. and we’re always on top oh because we have good SEO?


Slide 16:did you get that? that was lyric words that give a picture of my feelings moving on what i’ve come to learn. and for peace sake jokes about driving on the internet? i’m not that lame. this is, after all, an overview of the things i learned and found interesting


Slide 17:my new media drivers license all about the branding of the me of the shushanna uhe


Slide 18:those were pictures I took for my blog. most important thing my blog.


Slide 19:and we’re black. Besides, why not tell the world about my two favorites? cocoa and Communication?


Slide 20:on my blog i write about all things related to communication i just recently started a series on communication sluts. you should check it out. all you have to do is google it yeah, it’s that well branded. remember the lyric?


Slide 21:to make us branded. not searing marking burning fleshing rotting cattle burning but cyber stamping presence making virtual marketing


Slide 22:once i found a blog using google blog search and decided to grade it. it wasn’t very good. so i titled it i also commented on the blogger. now about my blog. Digital Marketing Blog Gets Poor Grade. interesting.


Slide 23:here’s a little something of what i said… …“Other than the fact that the blogger looked like he was about to jump out of my computer to the music of “The Good, the Bad and the Ugly” and start shooting me away with his shotgun (the guy looks like a cowboy… a dirty cowboy), perhaps he should have read my post on putting your pictures on the web. bad idea? perhaps not.


Slide 24:… “Other than the fact that the blogger looked like he was about to jump out of my computer to the music of “The Good, the Bad and the Ugly” and start shooting me away with his shotgun (the guy looks like a cowboy… he responded. i apologized and revised. a pretty hot cowboy, I should say. In fact, just last night I dreamed it was 1886 – I was the half dressed towel wearing bar wench, and he was the mysterious dark cowboy telling me to put my hands up. Perhaps he should have read my post on putting your pictures on the web, and spared me from such a provocative dream)” i responded.


Slide 25:highest reported number of visitors I ever got. not too shabby. so yeah, i learned my lesson. turns out, when i sent him a pingback to my post he sent the link to all his friends saying... “i find it humorous that shushanna uhe thinks i look like a dirty cowboy.” all his friends had to check it out. needless to say


Slide 26:that’s the power of linkage, baby. Remember the lyric?


Slide 27:to make us branded. not searing marking burning fleshing rotting cattle burning but cyber stamping presence making virtual marketing


Slide 28:but this linkage helps


Slide 29:yeah, linkage it’s not just a link link chain chain chain chain chain in your


Slide 30:ol’ blondie Who really isn’t all that blonde linked my website to all his different social networking sites And let all his followers know about it on Twitter. not that I’m a stalker or anything i just like to google my name a lot. as of right now Google shows 243 results for shushanna uhe yesterday Ok. my goal was 200.


Slide 31:all things having been spoken and said, i’ve been linking my way to high ranking. ranked by something, as inbeing ranked by search engines, as in not having the stench of a really nasty fart. as in not to be confused with reeking and/or rancid.


Slide 32:gene professional shall we talk about SEO? S search E engine O optimization C chief E executive O officer G E expression O omnibus P E employer O organization


Slide 33:having good SEO means using great keywords means using common keywords means using keyword phrase generators like… Google Adwords keyword tool PPC keyword generator other keyword generators be creative and look for your own, bitch. i ain’t yo mudder.


Slide 34:Good keywords improve SEO improves searchability improves linkage and we all know what linkage improves…


Slide 35:but this linkage helps


Slide 36:to make us branded. not searing marking burning fleshing rotting cattle burning but cyber stamping presence making virtual marketing


Slide 37:So what does great branding do…? people will know that when brats name their snotty children after you your name wont be disgraced as bad, because people will be thinking of you when they here your name and not some snotty little brat. snotty brat SHUSHANNA UHE


Slide 38:end. thank you David Meerman Scott. and Derek Mehraban. and Dr. Cole. and papa for naming me. and hot cocoa. and my degree in communication. and everyone in this class. and the internet. and all my friends. and SEOmoz. and SEO Book. and cowboy dude. and twitter. and love. Sweet love.