logging in or signing up COMPETITIVE ADVANTAGE AND COMPETENCY 29M udhinv Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 5945 Category: Entertainment License: All Rights Reserved Like it (12) Dislike it (0) Added: April 14, 2010 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... By: kalaimanisacrati (16 month(s) ago) very superb Saving..... Post Reply Close Saving..... Edit Comment Close By: sivajalapathi (30 month(s) ago) need to download this presentation Saving..... Post Reply Close Saving..... 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Edit Comment Close Premium member Presentation Transcript COMPETITIVE ADVANTAGE AND COMPETENCY : COMPETITIVE ADVANTAGE AND COMPETENCY PRESENTED BY, NIDHU.V 29 MB 147 CONTENTS : CONTENTS INTRODUCTION DIMENSIONS OF COMPETITIVE ADVANTAGE COMPETENCIES THREE DEVELOPMENTAL CHALLEGES TO SUSTAINING COMPETENCE CONCLUSION COMPETITIVE ADVANTAGE : COMPETITIVE ADVANTAGE Changes in business phenomenon and competitive situations nowadays influence corporations to create unique competitiveness or competitive advantage by improving superior performance and strengthening long-term competitive position . Five dimensions of competitive advantage : Five dimensions of competitive advantage 1) Product Advantage An enterprise will gain product advantage if it is able to create a superior product value higher than competitors. 2) Cost Advantage An enterprise will gain cost advantage if its cumulative operating costs are lower than competitors’ Slide 5: 3) Knowledge Advantage An enterprise will enjoy knowledge advantage if it has more knowledge than competitors . There are 3 types of knowledge that support the enterprise to take advantage over competitors: product knowledge, market knowledge, and technical knowledge . 4) Relationship Advantage Relationship is fundamental to establishing trust, which adds value in supporting an enterprise to secure its revenue and operations and to minimize transaction costs Slide 6: 5) Structural Advantage A structural advantage involves organizational systems, relationship, and communication in an organization. An enterprise will gain structural advantage if it is adaptable, flexible, speedy, responsive, innovative, and task oriented COMPETENCIES : COMPETENCIES With regards to the resource based view, intangible assets are emphasized as important components supporting competitive advantage development, especially for small and medium enterprises. Within such assets, several scholars depict that competencies are important factor that human resources in the enterprises should posses for enhancing competitive advantage Three Developmental Challenges to Sustaining Competence : Three Developmental Challenges to Sustaining Competence Embracing Wholeness. Businesses cannot sustain themselves as communities or as learning organizations unless they become capable of embracing a paradigm of wholeness. Discipline and Mastery. A learning organization that embraces community as a core competence requires day-in and day-out practice of discipline and mastery, so that the community and individuals within it cannot help but move toward optimum professional competency, joy, and aligned organizational purpose. Slide 9: Social Responsibility. Once a learning organization has embraced a paradigm of wholeness and established itself as a sustainable learning community, it will find itself called to the responsibilities of the larger society. This final developmental stage is really just a starting place for another level of growth. CONCLUSION : CONCLUSION The past several years have witnessed a growing awareness among managers to competitive success in first rate competence in the work of production. At the top of many corporate agendas now rests the determination to boost productivity, product quality, and new product innovation. This is all to the good. What managers still lack, however, is a powerful descriptive framework for understanding how their manufacturing organizations are contributing to the overall strategic goals, as well as other kinds of contribution those organizations could be asked to make. Slide 11: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.