COMPETITIVE ADVANTAGE AND COMPETENCY : COMPETITIVE ADVANTAGE AND COMPETENCY PRESENTED BY,
29 MB 147 CONTENTS : CONTENTS INTRODUCTION
DIMENSIONS OF COMPETITIVE ADVANTAGE
THREE DEVELOPMENTAL CHALLEGES TO SUSTAINING COMPETENCE
CONCLUSION COMPETITIVE ADVANTAGE : COMPETITIVE ADVANTAGE Changes in business phenomenon and competitive situations nowadays influence corporations to create unique competitiveness or competitive advantage by improving superior performance and strengthening long-term competitive position . Five dimensions of competitive advantage : Five dimensions of competitive advantage 1) Product Advantage
An enterprise will gain product advantage if it is able to create a superior product value higher than competitors.
2) Cost Advantage
An enterprise will gain cost advantage if its cumulative operating costs are lower than competitors’ Slide 5: 3) Knowledge Advantage
An enterprise will enjoy knowledge advantage if it has more knowledge than competitors . There are 3 types of knowledge that support the enterprise to take advantage over competitors: product knowledge, market knowledge, and technical knowledge .
4) Relationship Advantage
Relationship is fundamental to establishing trust, which adds value in supporting an enterprise to secure its revenue and operations and to minimize transaction costs Slide 6: 5) Structural Advantage
A structural advantage involves organizational systems, relationship, and communication in an organization. An enterprise will gain structural advantage if it is adaptable, flexible, speedy, responsive, innovative, and task oriented COMPETENCIES : COMPETENCIES With regards to the resource based view, intangible assets are emphasized as important components supporting competitive advantage development, especially for small and medium enterprises. Within such assets, several scholars depict that competencies are important factor that human resources in the enterprises should posses for enhancing competitive advantage Three Developmental Challenges to Sustaining Competence : Three Developmental Challenges to Sustaining Competence Embracing Wholeness.
Businesses cannot sustain themselves as communities or as learning organizations unless they become capable of embracing a paradigm of wholeness.
Discipline and Mastery.
A learning organization that embraces community as a core competence requires day-in and day-out practice of discipline and mastery, so that the community and individuals within it cannot help but move toward optimum professional competency, joy, and aligned organizational purpose. Slide 9: Social Responsibility.
Once a learning organization has embraced a paradigm of wholeness and established itself as a sustainable learning community, it will find itself called to the responsibilities of the larger society. This final developmental stage is really just a starting place for another level of growth. CONCLUSION : CONCLUSION The past several years have witnessed a growing awareness among managers to competitive success in first rate competence in the work of production. At the top of many corporate agendas now rests the determination to boost productivity, product quality, and new product innovation. This is all to the good. What managers still lack, however, is a powerful descriptive framework for understanding how their manufacturing organizations are contributing to the overall strategic goals, as well as other kinds of contribution those organizations could be asked to make. Slide 11: THANK YOU