GOURMET

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gourmet:

gourmet gourmet

Introduction:

Introduction gourmet

Introduction:

Introduction Gourmet opened outlet in 1996. M.Nawaz Chatha. Fastest growing local bakers Bright orange signage with a bold Gourmet written in bright white gourmet

Problem Reorganization:

Problem Reorganization gourmet

Problem reorganization:

Problem reorganization Sales of gourmet sweets has been continuously decreasing. Strong competitors Shehzan Bakers Nirala gourmet

Real Scenario:

Real Scenario gourmet

Real Scenario:

Real Scenario Vertical brand extensions Ice-cream Beverages Mineral water Dry milk Pasteurized milk gourmet

Real Scenario:

Real Scenario New products launching Decline quality of already existing products gourmet

Research Objectives:

Research Objectives gourmet

Research Objectives:

Research Objectives To identify reasons of decrease in the sales of gourmet sweets(Methai) compared to other products. To determine customer satisfaction level. To provide reasonable recommendations and suggestions to gourmet. gourmet

Awais khan…..:

Awais khan…..

Research Methodology:

Research Methodology gourmet

Research Methodology :

Research Methodology Data Collection Procedure Observation as a primary data collection method Questionnaires as survey instrument Interviews with consumers gourmet

Research Methods:

Research Methods gourmet

Research Methods:

Research Methods Primary data Questionnaire Observation Secondary data Previous research work by gourmet gourmet

Sampling Method:

Sampling Method gourmet

Sampling Method :

Sampling Method Questionnaire Interviews gourmet

Sampling Method :

Sampling Method Population Every customer who visit and buy the bakery items of gourmet. Sampling Frame M inimum 100 respondents From age 15 to onwards with no gender discrimination.

Sampling Procedure:

Sampling Procedure Qualitative Quantitative Secondary Data

Myra Bari….:

Myra Bari….

Data Analysis:

Data Analysis

Data Analysis:

Data Analysis How often do you visit a bakery?

Data Analysis:

Data Analysis What makes you prefer a bakery?

Data Analysis:

Data Analysis How often do you visit Gourmet?

Data Analysis:

Data Analysis What do you buy at Gourmet?

Data Analysis:

Data Analysis Where do you buy sweets from?

Data Analysis:

Data Analysis What types of sweets do you like to eat?

Data Analysis:

Data Analysis

Data Analysis:

Data Analysis Q: Do you find consistency in quality of Gourmet sweets (mithai) across all Gourmet outlets? 84% said yes 16% said No

Would you like to have any kind of sales related promotion or discounts on Gourmet sweets (mithai)?:

Would you like to have any kind of sales related promotion or discounts on Gourmet sweets (mithai)?

Tanveer Ahmad….:

Tanveer Ahmad….

Correlation:

Correlation

Correlation:

Correlation

Correlation:

Correlation

Correlation:

Correlation

Correlation:

Correlation

Correlation:

Correlation

Correlation:

Correlation

Correlation:

Correlation

Correlation:

Correlation

Correlation:

Correlation

Are you currently satisfied with Gourmet’s sweets (mithai)? :

Are you currently satisfied with Gourmet’s sweets (mithai)?

Omer Tariq….:

Omer Tariq….

Conclusion:

Conclusion

Conclusion:

Conclusion Gourmet is having an edge of easy accessibility on all bakeries but most of respondent did not give much impotance to easy access for sweets(Methai). Gift preferences are changed generally.People prefer to gift cakes & flowers rather than methai on Eid..Because according to our respondent methai is a traditional & out dated gift 46% of people prefer to gift cakes on Eid because it shows care & love. 36% of people prefer to gift cakes on New born baby

Conclusion:

Conclusion On the right amount of sugar in methai respondent generally prefer Nirala. For taste & freshness people like to consume Nirala prodeucts. Nirala can be a big threat for gourmet in methai product.Currently Nirala is havinf access related issues which it is covering very speedy.

Conclusion:

Conclusion In the response of satisfaction from gourmet sweets’ quality 35% were satisfied, 30% were neutral & 20 % were unsatisfied.Neutral people are more threat to any organization. The general trend of methai consumption is decreasing because people are more conscious about their diet. There is lack of research & development in sweet(methai)

Conclusion:

Conclusion Gourmet is trying to capture the customers on the basis on price but in sweets(methai) according to our respondent ,they prefer sweets on the base of taste & freshness. 53% looks freshness in sweets 37% looks taste in sweets

Recommendation:

Recommendation

Recommendation:

Recommendation Gourmet should spend more on research & development to encounter the Taste & freshness related issues. Gourmet should also change the amount of sugar according to their customers. Gourmet should reposition their methai to change the bad image related to quality & taste in the mind of peoples.

Recommendation:

Recommendation Gourmet should introduced some promotion to increase the sale of sweets. Gourmet should introduced dietary charts along with sweet s. Gourmet should take ISO 9000 certificate for quality assurance. Gourmet should do a little more efforts to satisfied 30% neutral respondent on quality.

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Thank you very much... gourmet