CYBER EXTENSION

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CYBER EXTENSION Prepared by: UMESH BABU K R AK(S) 961 and KARTHIK P BHAT AGRICO SHIMOGA email: ub.holalkere@gmail.com

DEFINITION::

DEFINITION: Cyber extension is defined as the ‘extension over cyber space’. But, in applied context of agriculture, cyber extension means, "using the power of online networks, computer communications & digital interactive multi-media to facilitate dissemination of agril. Technology”. It includes effective use of ICT, national & international information networks, internet, expert systems, multi-media learning systems & computer based training systems to improve information access to the farmers, extn. workers, research scientists & extn. managers.

ROLE OF CYBER EXTENSION IN AGRICULTURAL DEVELOPMENT:

ROLE OF CYBER EXTENSION IN AGRICULTURAL DEVELOPMENT Agricultural extension played a very vital role in achieving the targets of green revolution. The post green revolution scenario is witnessing emergence of new paradigms like sustainable agriculture, agri-business & contract farming. The advances in info-communication technology(ICT) are poised to compliment extension efforts for transfer of technology.

MILESTONES IN CYBER EXTENSION:

MILESTONES IN CYBER EXTENSION At first during 1995, ARIS(Agricultural Research Information System) was established to help students & farmers to get immediate information regarding agriculture. During 1997, agrisnet was started by GOI. Then, during 1999, ATIC was started under NATP project.

Contd…:

Contd… Pilot projects to connect rural community to the cyber space are underway at various locations. MANAGE has established internet connectivity in 28 districts of 7 states viz., AP, Bihar, HP, Jharkhand, Maharashtra, Orissa & Punjab under NATP. MANAGE has taken the initiative to provide linkages to the technical & other farmer friendly information through its web-site. It is also supporting a number of AU’s & other research & training organizations, both in public, voluntary sector in building their capacity to digitize the agril . Info & host the same on the web.

Contd…:

Contd… Then many attempts were made in the field of cyber extension. Some are: 1)Information village project. 2)Warana wired village project. 3)E-choupal. 4)Kisan call center. Recently, Mission-2007 was attempted which is also called as ‘Knowledge village center’.

INFORMATION VILLAGE PROJECT:

INFORMATION VILLAGE PROJECT This project was launched during 30 Dec, 1999 by the M S Swaminathan Research Foundation. This project linked ten villages near Pondicherry, India with computers. These new technology tools are empowering everyone with knowledge and opportunity by an inclusive use of local languages and a multimedia format that allows all to participate.

Contd…:

Contd… Information provided in the VKC is local specific and relates to prices of agricultural inputs (such as seeds, fertilizers, pesticides) and outputs (rice, vegetables), market (potential for export), entitlement (the multitude of schemes of the central and state governments, banks), health care (availability of doctors and paramedics in nearby hospitals, women's diseases), cattle diseases, transport (road conditions, cancellation of bus trips), weather (appropriate time for sowing, areas of abundant fish catch, wave heights in the sea), etc.

WARNA WIRED VILLAGE PROJECT:

WARNA WIRED VILLAGE PROJECT Actual implementation is done in April 1998 by GOI through National Informatics Centre (NIC), Government of Maharashtra and warna Co-operative Society with the share of financial support being in the ratio of 50:40:10. This project provides information on different crop cultivation practices of major crops, sugarcane cultivation practices, pest and disease control, marketing information, dairy and sugarcane processing information etc. to the farmers, right up to the village level.

E-Choupal:

E- Choupal This was started during 2004 by ITC @ Madhya Pradesh. ‘e-Choupal’ unshackles the potential of Indian farmer who has been trapped in a vicious cycle of low risk taking ability - low investment - low productivity - weak market orientation - low value addition - low margin - low risk taking ability. Such a market-led business model can enhance the competitiveness of Indian agriculture and trigger a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, larger investments and higher quality and productivity.

KISAN CALL CENTER:

KISAN CALL CENTER The Department of Agriculture & Cooperation, Ministry of Agriculture, Govt. of India has  launched Kisan Call Centers during 2004 with a view to leverage the extensive telecom infrastructure in the country to deliver extension services to the farming community. Aim: to respond to issues raised by farmers instantly in the local language, on continuous basis. A Kisan Call Center consists of a complex of telecommunication infrastructure, computer support and human resources organized to manage effectively and efficiently the queries raised by farmers instantly in the local language.

LIST OF KCC OPERATING IN INDIA:

LIST OF KCC OPERATING IN INDIA S.No. Call Centre Location States covered 1. Mumbai Maharashtra, Goa, Daman, Diu 2. Kanpur Uttar Pradesh, Uttaranchal 3. Kochi Kerala, Lakshadweep 4. Bangalore Karnataka 5. Chennai T.N. Andaman/ Nicobar 6. Hyderabad Andhra Pradesh 7. Chandigarh Chandigarh, J&K, Himachal Pradesh, Punjab 8. Jaipur Rajasthan 9. Indore Madhya Pradesh, Chhattisgarh 10. Kolkata West Bengal, Bihar, Orissa, Jharkhand 11. Kolkata N.E. States 12. Delhi Delhi/ Haryana 13. Ahmadabad Gujarat and Dadra & Nagar Haveli

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Apart from the above mentioned attempts some other Attempts were made in the field of cyber extension. During 2007, M S Swaminathan introduced MISSION-2007 (Knowledge Village Center). PURA(Provision of Urban Amenities in Rural Area) was also implemented by GOI. To make all the above attempts successful, Government Of India also started Computer Literacy Mission.

FUTURE SCOPE OF CYBER EXTENSION:

FUTURE SCOPE OF CYBER EXTENSION Cyber extension is gaining importance now-a-days in India. However, > Informations given are not in the local language. >Some informations given may not hold good for local conditions. >Illiterate farmers cannot get the benefit of cyber extension. >Dissemination of technology through Cyber Extension in highly remote areas is a difficult task.

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THANK YOU email: ub.holalkere@gmail.com

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