Wal-Mart Blog Mistake c :
Wal-Mart Blog Mistake c Wal-Mart's public relations agency used a fake identity when creating a blog in their behalf
Tactics were untruthful, unethical and fortunately the public was forgiving
Over 36 of the FORTUNE 500 companies create blogs
Positives: let readers know exactly what is going on in the company. Real life stories
Negatives: lying about identities, misplacing readers trust
AOL Mishaps :
AOL Mishaps America Online accidentally released user’s identification numbers and search data to the public creating huge privacy concerns
Lost valuable information from users If caught later, AOL was in jeopardy of thousands of identity theft lawsuits
People trust these websites and if problems continue to arise, individuals will be less trust-worthy
Xanga Troubles :
Xanga Troubles The Children’s Online Privacy Protection Act caused Xanga.com, an online social network to pay $1 million in damages
They allowed 1.7 million users under the age of 13 to create accounts without parental consent
Parents put their trust in websites when they cannot watch themselves There are too many predators who will take advantage of innocent children and parents will be less forgiving next time.