BUSN 258 Week 8 Final Exam

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DeVry Keller BUSN 258 Final Exam


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BUSN 258 Week 8 Final Exam:

BUSN 258 Week 8 Final Exam Visit: www. O assignment .com Or click link in description

BUS 258 Final Exam:

BUS 258 Final Exam   Multiple Choice 1. Question: (TCO 1) The best way to win customer loyalty is to 2. Question: (TCO 2) Which of the following problems is NOT listed as a people turnoff? 3. Question: (TCO 3) Small companies can compete against larger ones if they offer 4. Question: (TCO 4) Which of the following is NOT an example of something a company can do to enhance extrinsic value? 5.  Question: (TCO 5) Companies cannot wait years for their customers to see long-term value, so they should 6. Question: (TCO 4) Smart companies connect with their customers through 7. Question: (TCO 5) Intrinsic value arises from 8. Question: (TCO 5) Communication efficiency is 9. Question: (TCO 5) Customer convenience stems from 10. Question: (TCO 4) How long do Americans want to spend preparing a meal? 11. Question: (TCO 9) To avoid requiring customers to do repetitive tasks 12. Question: (TCO 8) A company's culture is made up of 13. Question: (TCO 8) Many customers get their first impression of your company from 14. Question: (TCO 9) Calling yourself Mr. or Ms. may give the impression that 15. Question: (TCO 8) Which employees do most customers associate with a company? 16. Question: (TCO 10) The three-step process for acting on complaints does NOT include 17. Question: (TCO 10) What percent of customers whose complaints are dealt with report a willingness to do business with a company again? 18. Question: (TCO 10) Feedback is a form of 19. Question: (TCO 10) A quick response to a customer's problem should convey

BUSN 258 Final Exam:

BUSN 258 Final Exam 20. Question: (TCO 11) When it comes to listening versus speaking 21. Question: (TCO 12) A good strategy with an angry customer is 22. Question: (TCO 6) Which of the following behaviors is NOT characteristic of aggressive people? 23. Question: (TCO 11) Abrasiveness refers to 24. Question: (TCO 13) In the NPS formula, the P stands for: 25. Question: (TCO 13) Market share refers to Essay Questions 1. Question: (TCO 1, 2) Define and explain the NPS formula and how it applies to customer satisfaction.  2. Question: (TCO 4,5) Explain the concept of goodness of product fit. 3. Question: (TCO 6, 7) Describe the two personalities a customer will encounter when doing business with an organization, and provide examples of each from your own experience. 4. Question: (TCO 8, 9) Describe at least three techniques that companies can use to successfully engage their customers. What are your recommendations for improving a company's ability to engage their customers? 5. Question: (TCO 13) Describe the difference between customer share and market share. Explain which concept is more important.

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