Slide 2:
2 What are you going to learn today? What & Who is a customer
Marketing Concept ( Customer )
Effective implementation of Marketing Concept through
“P R A C T I C E”
Conclusion
Slide 3:
3 1) A customer is the most important person ever to contact you,
In person, by post or by telephone.
2) Customers are people who bring their wants and needs. It is
Your job to cater for them, thereby profiting the customer and
Your company.
3) You are not doing the customer a favor by serving him or her
----the customer is doing you a favor by allowing you to fulfill
that function. What is a Customer?
Slide 4:
4 Who is the Customer? Customers can be External … People and companies using Orient’s services.
People and companies providing service to Orient.
Outside bodies (e.g the press) interested in Orient.
In short , anyone from outside Orient who contacts us. ….. And Internal: Our boss.
Our peers.
Employees that work for Orient.
In short, any Orient employee.
Slide 5:
5 “The Customer is always right!” Mis-informed perhaps…
Confused
Changeable
Demanding
Or even irrational ….. “But NEVER wrong!” Marketing Concept “The Customer is the KING!”
Slide 6:
6 Effective implementation through PRACTICE: Promptness : prepared and willing to be of
service
Reliability : trusting or deserving of complete
confidence
Accuracy : the ability to observe and act with
precision
Courtesy : the ability to be gracious, obliging
and polite Tactfulness : the ability to say the right thing
Without offence
Information : the communication of knowledge
or education
Competence : the ability and capacity to carry
out a task
Empathy : emotional or intellectual
identification with the other person.
Slide 7:
7 To implement Marketing Concept for customers its is important to “PRACTICE”. Conclusion