The Blog :
The Blog Many companies are using fake blogs to try and sway consumers about their companies Wal-Mart
Used false blogs to glorify their stores. Sony
Used a fake blog to drive up supply for the PSP
Information Gathering :
Information Gathering Many companies are using deceptive practices to gather private information from consumers. Ruckus Network, Inc.
Meat Puppets
Used a fake Facebook profile to obtain user info. AOL
Search Query Log
Released logs to the public
Child Privacy :
Child Privacy Many companies are using deceptive practices to gather private information from consumers. Mrs. Fields
Collected information from children under 13 without asking for consent. Hershey
Collected information from children under 13 even if consent wasn’t given.
Child Exploitation :
Child Exploitation Social networking sites do not protect children from displaying private information Xango
Repeatedly allowed children under 13 to set up accounts without consent. MySpace
Encountered problems keeping children’s profiles private from adults.
User-generated Advertisements :
User-generated Advertisements Many companies now try to get consumer created advertisements with the use of contests. Malibu
Had users create videos for rum ads
Unfair and corrupt contest Chevy
Had users create Tahoe ads
Fair treatment even to those against the Tahoe