VCMG Capabilities Web Demo mild rev2

Let VCMG help you build a SUCCESSFUL Loyalty Rewards Program : 

Let VCMG help you build a SUCCESSFUL Loyalty Rewards Program

About VCMG : 

2 About VCMG ValueCentric Marketing Group, Inc. (“VCMG”) is a privately held Loyalty Rewards software and marketing company founded in 2001. VCMG is headquartered in Binghamton, New York and was recently listed as one of the fastest growing privately held companies in America by Inc. 500 Magazine. VCMG is also ranked the 39th fastest growing private software company in America. VCMG has developed strategic relationships to grow its business and continues to support loyalty rewards initiatives for card issuers, retailers and strategic channel partners. VCMG’S Experienced management team has 20+ years expertise in providing: - Loyalty Rewards Enterprise Platform. - Developing Loyalty Rewards program strategy. - Local, regional & national merchant acquisition for merchant-funded offers.

Combining the Most Proficient Loyalty Rewards Technology with Next Generation Marketing : 

3 Combining the Most Proficient Loyalty Rewards Technology with Next Generation Marketing Loyalty Marketing is the Next-Generation of Marketing. Loyalty Marketing, through the administration of a Loyalty Program, utilizes the latest technological advances to market your customers in a one-to-one fashion. Loyalty Programs are a vehicle to strategically market to your customers to motivate spending habits in the most profitable way. Watch Loyalty Marketing Compliment the Growth of your Business! Segment and market to your customers in one-to-one fashion through E-mail, SMS text messaging, statement messaging and receipt messaging.

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ValueSYS provides our clients with an enterprise rewards solution to manage single or multiple customer relationships through a single system; including an interface for customer service, reporting and analytics, rewards fulfillment and merchant-funded programs. Loyalty promotions are accessible through the VCMG “point & click” interface and can be set based on tender, frequency, amount, time frame or product (SKU) level if integrated with Point of Sale. The loyalty host communicates in either a real time or batch mode process and scores all loyalty promotions applicable to each transaction. Let your customers accumulate points, take part in club programs (coffee club, fountain club, etc) and provide instant discounts only to loyalty cardholders. Reward your customers by letting them redeem points for: - Select in-store products - Price roll-back at the pump 4 ValueSYS™ is VCMG’s patent pending loyalty rewards enterprise platform: Combining the Most Proficient Loyalty Rewards Technology with Next Generation Marketing

Loyalty Program Life Cycle : 

5 Loyalty Program Life Cycle There are 5 distinct steps in the Loyalty Program Life Cycle:

Identify Customers : 

6 Identify Customers The first step to any loyalty program is to identify your customers by capturing their contact and demographic information. Identifying customers is an ongoing process throughout the loyalty program. Offer free products or bonus points to give customers a reason to subscribe.

Track Spending : 

7 Track Spending Your loyalty program should give your customers a reason to use their rewards card every time they make a purchase. Getting the customer to use their card each time is the way to track and later promote relevant offers to your customers based on their purchase behavior. The program should include attractive redemption options to incent customers to keep earning points.

Motivate Behavior : 

8 Motivate Behavior Once there is enough transaction history, create customer segments and communicate targeted promotions designed to motivate profitable purchasing behavior. This is the reason you should engage in loyalty. The more excited the customer becomes the more profitable the program will be.

Reward Performance : 

9 Reward Performance Reward all customer purchases with an emphasis on rewarding behavior that has the most profitable results for your business. Increase profits by rewarding higher margin purchases. As customers respond to bonus promotions they will get closer to their redemption choice. Reward customers by giving them cents-off-per- gallon at the pump, or instant discounts/bonus points on select in-store products. You can also reward customers by offering special fuel prices on select days or between certain hours.

Measure Results : 

10 Measure Results The data captured by ValueSYS offers flexible operational & analytical reports that are available to monitor program and adoption rate, loyalty penetration and measure the success of campaigns. Program managers can effectively measure program success and create more efficient and/or effective loyalty promotions. Operators can use analytical information to segment and refine loyalty promotions that are effective and profitable to your bottom line.

Testimonials : 

11 Testimonials “VCMG has a find a way to get it done approach. They never use the words No or I can’t. VCMG is our loyalty partner because they do what they say; and because they always deliver” “After conducting a great deal of research, our company chose VCMG to provide our loyalty solution – and we are happy we did. The program has been up and running for 2 years and we are seeing the benefits in action. More importantly, we are able to identify and market directly to our most loyal customers.” “We chose VCMG because their knowledge of developing LOYALTY programs stems across all retail sectors, bringing a broad spectrum of knowledge to execute innovative ideas for rewarding our customers. The VCMG TEAM takes a hands on approach everyday and is always available to make sure our program is a SUCCESS!”

Loyalty : 

12 Loyalty Social Networks - Facebook, Twitter, LinkedIn, etc. Coalition – VCMG has the ability to acquire new local, regional and national merchants and enroll them in a coalition program. VCMG and their sister company have strong merchant relationships in over 100 US and Canadian markets. Vendor Funding – off set costs of the program by going to vendors and presenting reporting to them that prove we can change behavior and sell their product to those that would not typically purchase it. VCMG can assist in reaching your customers through non-traditional marketing channels such as: