Social Media Marketing for Small Business

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Presentation Transcript

Slide 1:

THIS PRESENTATION IS PROVIDED BY A “LETS GET SOCIAL” TRAINED SOCIAL MEDIA PROFESSIONAL http://gotbizbuzz.com

Slide 2:

More than 120 million users log on to Facebook at least once a day! The number of people using Facebook will reach 1 Billion very soon… Can you afford to ignore this trend?

Slide 3:

Visiting social sites is now the 4th most popular online activity, ahead of personal email.

Slide 4:

"Dell sold $3,000,000 worth of computers on Twitter” - While 14% people trust ads, 76% people trust consumer recommendations

Social Media Marketing:

Social Media Marketing Why you need Social Media!

What is your understanding of Social Media?:

What is your understanding of Social Media? ONLY FOR TEENS CONNECTING WITH OLD HIGH SCHOOL FRIENDS FOR SOCIAL EVENTS CREEPY :( CONFUSING DATING SITE

What is the current condition of your business?:

What is the current condition of your business? - Could you use more effective Marketing? - Could you use more purchasing Customers?

Social Media Marketing works!:

Social Media Marketing works! This presentation will show you why you need to be in the social space!

Major Corporations Use it...:

Major Corporations Use it...

...and they Make Money from the increased traffic!:

...and they Make Money from the increased traffic!

BUT THAT’S EXPECTED!:

BUT THAT’S EXPECTED! They have the high-end budget Major Corps are able to experiment Established Brands to push Big budget Marketers in-house Leverage media and PR contacts Have an unfair advantage over small businesses (you might think)

Slide 12:

SO WHAT ABOUT THE SMALL TO MID-SIZE BUSINESS ? Or… the startup?

Slide 14:

TRADITIONAL MARKETING Approach: Disrupted Attention & Awareness Telemarketing, Direct Mailings, Radio, etc... D isconnected Time consuming Costly Outdated Ineffective Poor ROI

Slide 15:

NEW MEDIA MARKETING Approach: Relationship driven, Permission based Social Media, Opt-In emails, Blogs, etc... Integrated, Connected Viral Word of Mouth – on steroids! Low, low cost Customers do it for you!

Slide 16:

? Think!

Slide 17:

HOW MUCH MONEY DID YOU SPEND LAST YEAR ON PRINT ADVERTISEMENT (NEWSPAPER, LOCAL MAGAZINE ADS, YELLOW PAGES, FLYERS ETC ...) Were you able to track your incoming traffic from these advertisement? What measurable BUZZ did Print Ads create for your business?

Slide 18:

Did you know? Your small business CAN COMPETE with the majors You can reach your LOCAL demographic in a much more authentic and meaningful way Spend ONLY A FRACTION of what you paid previously Build a VIRAL ADVERTISING machine Create a SELF PERPETUATING stream of new customers

Social Media will do the job for you!:

Social Media will do the job for you!

Social Media is FREE!:

Social Media is FREE!

Slide 21:

It doesn’t cost you anything to set up an account! It doesn’t cost you anything to maintain your social profiles It’s much like Housekeeping...it doesn’t cost you anything to clean your home! BUT...

Slide 22:

LIFE HAPPENS... - RESPONSIBILITIES - OBLIGATIONS - FAMILY ENGAGEMENTS - SPORTS - ETC...

Most people HIRE a housekeeper or maid service because they’re simply TOO BUSY!:

Most people HIRE a housekeeper or maid service because they’re simply TOO BUSY!

Most Business Owners are TOO BUSY to learn how to use New Media or keep up with the ever changing technology and methods etc...:

Most Business Owners are TOO BUSY to learn how to use New Media or keep up with the ever changing technology and methods etc... This is where Got Biz Buzz? Comes In…

We Serve As: Social Media Marketer & Manager:

We Serve As: Social Media Marketer & Manager Offer proven Strategies for online success Maintain your Social Profiles while you concentrate on running your day-to-day operations Utilize FREE online tools (SAVE on your AD $$$$$) Build your Brand online & LOCALLY! Double your website Traffic (more attention!) Increase your Conversion Rates (more Sales!) Build “Trust” (more loyal customers!)

Slide 26:

Offer knowledgeable technical assistance Create integrated online systems to build your brand Automate your postings and content to make life easy Build the structure for Viral Penetration, then. . . What Got Biz Buzz Does For Your Business

Slide 27:

Help you launch after the system is built Help you get a big following & fanlist Help you maintain your new marketing system Ongoing technical assistance Stay on the cutting edge with new innovation We also offer:

3 specific Case Studies:

3 specific Case Studies - Curbside Cupcakes CoffeeGroundz Family wine company

Slide 29:

Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC, used Twitter and Facebook among other online platforms to build a significant customer following. They built up over 3,100 Twitter follower and over 5,600 Facebook fans by posting a Cupcake Calendar with their locations for the month. They also had “Wildcard Spots” days in which they revealed their destinations via Twitter and Facebook. They engaged their following by tweeting with them, and fans posted photos of their cupcakes and their interactions with the mobile van on Facebook. This generated excitement in the shopping process for their customers and increased the business’s exposure, following, and revenues. CASE STUDY #1: CURBSIDE CUPCAKES - INCREASED REVENUE - INCREASED BRAND EXPOSURE - EXPLOSIVE EXCITEMENT

Slide 30:

A cross between a coffee house and a lounge in Houston, TX, they were potentially the first to place and receive a “to-go” order via Twitter. The company started taking to-go” orders via direct message on Twitter, and a whole new sales process was born. The café’s business demand doubled as a result of this strategy, coupled with good press coverage that increased others’ awareness of this convenient way of ordering. CASE STUDY #2: COFFEEGROUNDZ - INCREASED REVENUE - DOUBLED TRAFFIC - INCREASED PR COVERAGE

Slide 31:

CASE STUDY #3: Gary Vaynerchuck More Money!!!!! Constant Interaction Increased Media Exposure

Social Media Marketing:

Social Media Marketing WORKS EFFECTIVE RELEVANT

GotBizBuzz.com:

GotBizBuzz.com See our website or Contact us at: gotbizbuzz@gmail.com