Marketing & Loyalty Trends 2012

Views:
 
     
 

Presentation Description

A must view for all marketeers .Put together after research over 100 top customers across vearious sectors .RewardPort is a loyalty and rewards specialist reaching out to 20 million customer on behalf of 300 corporates

Comments

Presentation Transcript

PowerPoint Presentation: 

2012 Marketing and Loyalty Trends

PowerPoint Presentation: 

FOCUS Customer Retention and Loyalty Customer Aquisition > <

PowerPoint Presentation: 

Customer Experience will beat Points and Rewards Reward points You have to Win ‘Me’ emotionally

PowerPoint Presentation: 

Chief Experience Officer Chief loyalty Officer Chief Attrition Check Officer Some of the new positions likely to get created in organisations . Are you available?

PowerPoint Presentation: 

Personalised Technology that can engage customer with a brand Technology which aims at personalizing the customer’s engagement with a brand will take the forefront while the one that delivers generic and invasive communication will be largely ineffective and eventually obsolete.

PowerPoint Presentation: 

Social Media Engagement is MUST The proliferation of information, inventive methods of reach and ease of connect would make Social Media impossible to ignore.

PowerPoint Presentation: 

Mobile is everything for the customer A mobile phone or its wiser cousin ‘the smart phone’ is the customers wallet, computer, camera, social hangout, a gaming device, mobile bank and yes a phone too. Use of location based services, m-coupons and m-loyalty will increase manifold.

PowerPoint Presentation: 

E-commerce companies to look at coalition partnerships Specialized ‘Coalition Loyalty Programs’ addressing specific customer groups based on socials levels, activities and interests will emerge. E-commerce companies will need both internal programs and external coalition partnerships more than any other sector.

PowerPoint Presentation: 

Experience Rewards The new age customer selection Customers would want their points and rewards to be redeemed for experiences (movies, events, spa, luxury holidays etc) rather than products

PowerPoint Presentation: 

Privileges will win over discounts The importance of Freebies and offers will continue to dictate but it’s popularity might take a rude check. The same would have to be used cleverly and with guile. Barrage of discounts and offers for customer acquisition will not please the loyal customers; Privileges will win them over instead.

PowerPoint Presentation: 

Bollywood Cricket Hollywood Soccer These and more will yet be the most exciting engagement platform for customers. Customer engagement platforms:

PowerPoint Presentation: 

Mumbai Delhi Bengaluru Dubai www.rewardport.in When your organisation is looking for someone to help you develop a loyalty program for your customers or an incentive plan for your employees or channel partners; RewardPort’s your best destination. We’ll help you ideate, advise you on structure, develop and run the program for you. You sit back, analyse the outcome, strategise, and you’ll have the time to up the quality of your output. It could be a short one-off or three month Sales Promotion exercise or even a whole year’s Rewards and Recognition affair, we’re bound to have something that will dove tail your needs. In fact we’ve developed a number of tools and products, supported by a battery of services offerings to cater all your needs Call +91 9773000077 B 901 Fairlink Center, Off New Link Road, Andheri W, Mumbai 400053