Social Influence

Social Influence: 

Social Influence

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I heard a story once that perfectly explains what social proof is. There was this young newlywed who had planned a dinner party for her entire family, her side and her new husband’s side. She had every detail planned, scheduled and that morning, everything was moving along in perfect swing.

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Her husband came into the kitchen just as she was preparing a ham for the oven. He watched her proudly as she prepared a pan for the meat, and placed the ham on a cutting board. She took a large knife and cut the ends off the ham before placing it in the large pan. After she finished preparing it, she placed it in the oven and turned towards her husband.

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“Why did you cut the ends off the ham?” he asked. His bride thought about it for a moment, then answered, “Well, that’s the way my mother always did it.”

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The husband nodded and went on his way. This is a small example of how we, as herd-bound humans, tend to believe that others always know better about how to do things. But this is not the end of the story. That afternoon, when his in-laws arrived, the young husband pulled his mother-in-law aside and asked her the same question.

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“My mother always did it that way.” Was his mother-in-laws response. Well, as it happened, Grandma was at this dinner party, too, so the young husband made his way straight over to where she was sitting, his curiousity really getting the best of him now. “Hi, Grandma. I have a question for you.” He told her as he sat nearby. Grandma’s eyes brighten and she said, “Yes, dear?”

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“Angela is in the kitchen preparing dinner for us, and I saw her take a perfectly good ham and slice off both ends… about a couple of inches from each end. She said that’s the way Mom always did it, so I went and asked mom about it. She said that’s the way you always did it. So, I gotta know, Grandma… why do you slice off the ends of the ham like that?”

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Grandma looked a bit confused at first, then snickered and said, “Because that’s the only way I could get it to fit in the pan! We were poor back then and I only had the one pan. It was a small pan!”

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This story illustrates my point that it does not matter whether a thing is right or wrong, If people don’t know what to do about a situation, they will always assume that someone else—almost anyone else—has more knowledge than they do about the situation and will follow their lead.

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It is, unfortunately, a part of herd mentality. Inasmuch as I hate to think that I can be caught up in herd mentality, when I consider myself such a free thinker, the fact is, when in doubt, even I might be tempted to do what everyone else seems to be doing. After all, it didn’t kill them to do that thing, so it must have some merit.

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Such it is with visiting a website and seeing immediate proof that other people think the site has value. As Internet Marketers, we already know how to determine that. We look at page rank and page rankings in the search engines and we know how successful a site is at gathering a following.

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But the average person out there (the one Google is trying to serve), hasn’t that knowledge and doesn’t realize he has chosen the most popular site when he clicks on the first link on the first page of a search engine results page.

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And that is exactly why Google invented its PlusOne system, Facebook it’s Like system and Twitter its Follow system. If you land on someone’s Twitter page and find that he has 30,000 followers and another Tweeter has only 300, what comparisons are you going to make? What assumption to you derive from the fact that one Facebook profile has 3000 likes and another has only 52?

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That is what social influence is doing to the Internet. The comparison between sites, profiles and people is becoming a competition and you, as an Internet Marketer, need a way to get a foothold, a jump start on that journey. All new accounts start out at 0 likes/followers/+1’s.

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Getting new followers, etc., is not always easy just at first, because of that comparison factor I mentioned earlier. As you start out, you will only have a few numbers, numbers which are not all that impressive. Given a choice between your site and a site with bigger numbers, the herd mentality is going to take over and your competition will win out.

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So get a jump-stat by getting some real visitors and votes to your site. Visit SocialTrifecta.com today for your packages of real followers, real votes, and real likes. 100% real human eyes, real human accounts, no bots used. Get More Facebook Fans here: http://socialtrifecta.com