preparing your site for google panda update 2.2

Preparing Your Site for Google Panda Update 2.2:

Preparing Your Site for Google Panda Update 2.2

Slide 2:

Google's Matt Cutts announced that Google will launch its panda version 2.2 update soon. Although he didn’t give the date when it is expected, the announcement has caused a stir among website owners. The panda update targets at reducing ranking for low quality sites while at the same time enabling quality sites to rank higher in Google.

Slide 3:

While you don’t know when the update will strike, it would be wise to take measures to protect your site from its effects. Previous updates such as the first one launched late February saw many previously high ranking sites drop in their positions. The overall effect was that their traffic dropped and most of these are yet to recover. So what can you do to protect your site from the panda update effects?

Slide 4:

The best thing to do is look at what Google expects your site to look like in terms of quality. While many people might think that their site’s fate is determined by Google, the contrary is true. This update offers the opportunity to optimize your site as per Google demands and see your site rank higher. Here are some of the things you can do to improve your site’s quality.

Slide 5:

As mentioned, Google wants to ensure that high quality websites rank higher in their search pages. One aspect of a sites quality (which is perhaps the most important) concerns the content you provide in your site.

Slide 6:

You need to produce original quality content which isn’t just optimized for search engines. The content should provide values to web searchers. Some of the characteristics of good content include the following.

Slide 7:

Articles on your site should be original and not duplicated. If you find duplicate content on your site, it would be best if you do away with it. In addition, you should check on the keyword density used on articles. Keep keyword density at a maximum 3% to be on the safe side. Another characteristic of good content is good grammar, punctuation and spelling. Errors in articles usually make them less credible.

Slide 8:

According to Google, low quality content on some parts of a website can impact the whole site’s ranking. If you find that content in some pages of your site are low quality, you should remove it, improve it or even move it to a different domain rather than risk the whole website.

Slide 9:

Apart from content within the website, you should also consider other factors such as links from other sites. Previous panda updates show that sites which had low quality links were also affected negatively. To protect your site, you need to ensure that all links to your site come from other quality sites.

Slide 10:

If you own a biker rings site, try to get links from other large sites that cater to bikers. If you run an online flower shop, get links from gift and holiday sites that would be relevant.

Slide 11:

You will also need to consider what pages you avail for scrolling by goggle bot. At times, allowing scrolling of some pages can have negative effects especially if your site contains duplicate but necessary pages. Use of the robots.txt file in your site will take care of this.

Slide 12:

Finally, you can also consider other ways to bring traffic to your website such as social media. These will ensure that your site still has traffic incase it is affected by the panda update. If you want to improve your rankings with the help of kansas city seo and kansas city social media you can contact us at: http://vgal.info