Backcountry Faces Customer Scrutiny Over Trademark Lawsuits

Category: Entertainment

Presentation Description

Backcountry, the enormous online outdoor retailer supporting that has known as Utah home for the last 23 years, is suffering from a flood of criticism as word spreads about the online website moved to sue dozens of smaller outdoor brands and sellers for using the word “Backcountry” in their name or product description. ✅ For view source:


Presentation Transcript

slide 1:

Backcountry Faces Customer Scrutny Over Trademark Lawsuits Backcountry the enormous online outdoor retailer supportng that has known as Utah home for the last 23 years is sufering from a food of critcism as word spreads about the online website moved to sue dozens of smaller outdoor brands and sellers for using the word “Backcountry” in their name or product descripton. Backcountry which frst got the word trademarked in 2004 has fled some additonal Trademark Applicatons emphasizing the usage of the term in the intervening years. And then it has launched a legal invasion against around 50 diferent defendants listed in a publicly available document from the United States Patent and Trademark Ofce USPTO. So far the companies being sued over Trademark Infringement have ranged from an independent ski manufacturer – Snapperhead Inventons/Marquete Backcountry – for their Marquete Backcountry Ski which is being sold under the term since 2010 to Backcountry Babes an avalanche safety course instructor and jean manufacturer Backcountry Denim Co. known as BDCo. Although some companies like Backcountry Babes have already setled the mater with

slide 2: others such as Marquete Backcountry are gearing up for legal batle. The lawsuit details that Backcountry requests exemplary and punitve damages in the form of amount enough to punish and deter defendants along with setng an example for them as well as others. Now afer engaging in such a legal dispute Backcountry is unlikely to end the chaos with a sympathetc public image. Complicatng things is the fact “Backcountry” has been in common usage for nearly a decade before the frm’s founding and many people feel it is unfair for a company to try or secure exclusive rights to the common word. As a result the boycotbackcountry has been spreading rapidly throughout the internet especially social media with almost every individual from potental consumers to professional athletes speaking against Backcountry. A Utah-based trademark and Patent Atorney asked people to remain anonymous to evade any professional backlash. The atorney said that considering a few inital research and without being familiar with all the facts of the lawsuit it looks like the company is trying to strengthen its trademark by not letng others use it. If frms don’t enforce their mark there’s always a chance that it could later turn enforceable. Everybody should think of a trademark as a weapon instead of a shield. It further added that some specifc rules should be made for generic terms and these must not be secured under trademarks. Backcountry’s Trademark Registraton in the year 2004 states that it was for mail-order services computerized retail services retail store services but since then it has expanded a lot. John H.Kim was the individual who applied for the trademark on behalf of Backcountry in 2018. Backcountry hasn’t responded to several requests revolving around the issue. As considered now the frm is forging ahead with multple branded items that could have remarkable implicatons for other members going forward in the industry. Note that Backcountry has yet to comment publicly on the dispute. For more visit: htps://

slide 3:

Don’t forget to follow us on social media: Facebook – htps:// Twiter – htps:// Linkedin – htps:// Pinterest – htps:// Tumblr – htps:// Contact - US Email Id: Website:

authorStream Live Help