Titan Watch ppt

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TITAN Be More Under the guidence of Dr.Deepali Singh By: Tejendra Pratap 2009 MBA-44

Titan history:

Titan history Titan Industries is the world's fifth largest and India's leading manufacturer of watches. The company has manufactured more than a 100 million watches till date; and has a customer base of over 80 million. The umbrella brand Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. Titan's customers are therefore consistently introduced to exciting new collections, which connect, with various facets of their deep−rooted yearnings for self-expression. The new brand philosophy of Titan, encapsulated in the words "Be More", touches this as well as all other aspects of the brand. The Titan brand architecture comprises several collection and sub−brands, each of which is a leader in its segment. Notable among them are: Titan Edge The world's slimmest watch which stands for the philosophy of "less is more"; Titan Raga the feminine and sensuous accessory for today's woman, Nebula − crafted in solid 18k gold and precious stones. Several other popular collections like Heritage, Aviator, Regalia, Octane & WWF also form a part of the Titan wardrobe.

Brand Ongoing:

Brand Ongoing Titan has built on this principle over the last 15 years, almost year after year: In 1989, it was Aqura, the trendy range for the youth, colourful, smart and affordable plastic watches for the youth: The other side of Titan for the other side of you. In 1992, it was Raga, the ethnic range, with striking symbolism from ethnic India, for the sophisticated India woman who appreciated such things. In 1993, it was Insignia, very distinctive and international-looking top-end watches, for those seeking exclusivity and status. In 1994, it was psi 2000, rugged, sporty and very masculine watches with serious sports features (200-m mater resistance, high precision chronographs) for those with the penchant for adventure. In 1996, it was Dash, the cute and colourful range for kids. In 1997, it was Sonata, the affordable, good quality range for the budget-conscious. In 1998, it was Fastrack, the cool, trendy, funky range for the young and young-at-heart. In 1999, it was Nebula, the sold gold and diamond-studded range of luxury watches for those affluent people to whom gold is a precious acquisition. In 2001, it was Steel, the smart and contemporary collection for the young 21st century executive. And in 2008, the brand has collections like the Octane, Diva, WWF and Zoop - each of them unique and fascinating.

HOW DID THE TITAN MUSIC ORIGINATE :

HOW DID THE TITAN MUSIC ORIGINATE The idea of using the flamboyant third movement from Mozart's 25th Symphony in G minor, written when Mozart was only 17 years old, came from Suresh Mullick who was O & M's creative head in 1986 when Titan's first TV campaign was being planned.

Titan Industries Ltd.:

Titan Industries Ltd. Titan Industries Ltd. set up in 1987 Joint venture of the Tata Group and TIDCO 1st factory at Hosur Manufactured quartz analog electronic watches Financial and technical collaboration with Ebauches, France 1988: Estd. a component manufacturing facility 1990: Estd. a case manufacturing plant 1992: Integrated backwards to manufacture step motors JV with EDC2 To manufacture electronic circuit blocks Annually markets over 7 million watches 6th largest globally in the category of “manufacturer brands” 5

Titan Industries Ltd. – Brands:

Titan Industries Ltd. – Brands Insignia Made with high-grade anti-allergenic steel, scratch-resistant sapphire crystal and special hard gold plating Psi2000, Technology Sports & Multi-functional watches Regalia, Royale Magic in gold and unique futuristic material Classique Elegant corporate wear Spectra Combines the sturdiness of steel with the richness of gold Exacta The “Everyday Watch” Raga Exclusive watches for women Fastrack Contemporary styles for the young Dash! For young boys and girls Bandhan Watches for him and her 6

Key Players:

Key Players Indian Brands HMT Titan Timex Westar Shivaki Maxima SITCO Foreign Brands Cartier Piaget Omega Tiffany’s & Corrum Gucci Longines Casio Citizen Tag Heuer Espirit

Key Players:

Key Players Indian Brands HMT Titan Timex Westar Shivaki Maxima SITCO Foreign Brands Cartier Piaget Omega Tiffany’s & Corrum Gucci Longines Casio Citizen Tag Heuer Espirit

Product Length:

Product Length

PRICE:

PRICE Mass (Rs.350-600) Popular (Rs.600-900) Premium (Rs.900-1500) Super-premium (Rs.1500-8000) Connoisseur segments (above Rs.8000 to Rs.150000)

PROMOTION:

PROMOTION - Aamir Khan as brand ambassador - Mahendra Singh Dhoni for Sonata - Rani Mukherjee for Raga - Festival Offers - Creative Advertising

Titan Industries Ltd. – Strategies:

Titan Industries Ltd. – Strategies Early to manufacture watches targeted at US and European markets The “Insignia Collection” Also makes watches for international labels Roping in the crème of designers Pierre Ludwig (Cartier) Francis Humbertdiz (Omega) Diversification into jewellery – Tanishq Very wide range of products in terms of looks, function and price points Noted for their workmanship and reliability Reputation of being excellent value for money The Titan Signet Club Customer loyalty programme 12

Titan Industries Ltd. – Positioning:

Titan Industries Ltd. – Positioning Market Segmentation The young and teenagers, who are looking for their first watch The low ownership segment like women Middle and upper segments of society Price range of Rs 500 – Rs 5000 International watch at Indian prices A watch that builds your image A brand which represents style, status and technology A “Good Looking Watch” First watch company to brand its showrooms Titania Titan watch boutiques in Bangalore TimeZone The World of Titan 13

Titan Industries Ltd. – Distribution:

Titan Industries Ltd. – Distribution Manufacturer – Retailer – Customer First to go for exclusive showrooms Did away with retailers Wholeseller’s importance reduced Set up a chain of service centres, with close proximity to the marketplace Innovative planning of showrooms Watch buying a pleasurable experience Extensive use of C&F agents to reduce distribution costs 14

Titan Industries Ltd. – Advertising:

Titan Industries Ltd. – Advertising Targeted the typically price sensitive yet discerning Indian customer “International watch you can pay for in rupees” “You don’t need to pay in dollars, pounds or dirhams to buy a Titan watch” Targeted the premium segment of “look and fashion conscious” customers “To find watches like these you don’t have to go to Europe, Japan, America or a duty free shop” Promoted the concept of a watch being the ideal gift “Next time your husband wants to buy you a saree, ask for a Titan watch instead” The rationale behind their ads being constant bombardment if the “Titan” brand name Ads are a blend of sophistication and simplicity 15

Classic Ad of Titan:

Classic Ad of Titan

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Impression Through Titan

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Amir Khan Comercial Ad

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Titan Octane

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Blind Date Ad

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First Ad starting with:: Echo-gifting Ad

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Thank You...! Time is money & money is