A Beginner's Guide to Inbound Marketing

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A Guide to Inbound Marketing:

A Guide to Inbound Marketing


Introduction Inbound marketing and Search Engine Optimization (SEO) are two concepts that go hand in hand. This is because inbound marketing uses techniques such as SEO to provide organic advertising to attract qualified customers for your business. In this presentation we will explore how inbound marketing can be used to boost your website’s business. We will explore the major differences between inbound and out bound marketing and then dig deeper into inbound marketing.

Inbound vs. Out bound:

Inbound vs. Out bound The major difference between out bound and inbound marketing is the organic nature of each marketing strategy. Out bound marketing focuses on drawing attention through interruptive initiatives such as ads, trade shows, pop ups and etc. Inbound marketing on the other hand draws attention without any interruptions through initiatives such as: SEO, PPC, social media, and etc. This helps websites to be easily found by earning the attention of customers through interesting content.

Four phases:

Four phases Inbound marketing can only work if it attracts visitors to a website which can turn into customers or clients. Inbound marketing typically uses four marketing strategies to turn strangers into customers to increase business. The four phases are: 1. Attract 2. Convert 3. Close 4. Delight


Attract Attracting traffic is the first stage of inbound marketing. The most challenging part of this stage is attracting the right traffic as you will want to attract strangers who will eventually turn into customers. A key thing to keep in mind is a visitors ‘persona’. This is a view of your potential customers goals, challenges, and common objectives for a product or service. You will want to attract the ‘personas’ that are right for your business.


Convert A critical step of any sales or marketing strategy is gathering leads. This is also the next stage of inbound marketing and it’s accomplished through conversion. Once you’ve attracted visitors to your website you will want to convert these visitors into leads by gathering their contact information. Visitors won’t give their contact information for no reason, so you must offer something in return. Content is a great place to start and it can take form as: ebooks , tip sheets, white papers, and etc.


Close Now that you’ve attracted the right visitors and have converted them into leads, you are ready to embark into the next stage which is the close. This is where you transform those leads into customers by closing the right leads at the right time. This stage helps you to turn leads into sales which your business will benefit from.


Delight Attracting the right customers for your business isn’t an easy task and once it’s done, these customers can’t be forgotten. C ustomers must continue to be engaged with and this is where the fourth stage of inbound marketing comes in. Any successful business partnership will focus on the long term outcomes. The fourth stage of inbound marketing does this by attracting new visitors that can turn into potential leads through existing customer relationships.


Conclusion Inbound marketing focuses on creating content that is significant to your niche market and implementing strategies which will help this content to be found. Content marketing is proving to be a very successful tool within the market today and is an advertising strategy that can set apart your business from many others.

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For more information about how inbound marketing can be used to boost your business, we recommend the experts in inbound marketing : SEP Search Engine People http://www.searchenginepeople.com /

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