White Hat Search Engine OptimizationTips for Bloggers :White Hat Search Engine OptimizationTips for Bloggers Toronto SEO Services http://torontoseoservices.wordpress.com/seo-services/


Plugins I use :Plugins I use Akismet Math Comment Spam Protection Google Analytics (put in footer.php) Feedburner Feed Replacement: MyBrand + stats Democracy (polls) SEO Title (swap name title) Love/hate: WP Cache Toronto SEO services


Plugins I use :Plugins I use Democracy (polls)


Plugins I use :Plugins I use Math Comment Spam Protection


Plugins I’m considering :Plugins I’m considering Brian’s Threaded Comments Comment Karma Author Highlight WWW Redirect Permalink Redirect Related Entries


SEO tips :SEO tips Don't put blog at root page of domain What if you want something besides a blog? People link to main page and main blog page, so you get some extra links that way. Name your directory "blog“, not “wordpress” Might want to change your software someday Also makes upgrading easier


SEO tips: keywords :SEO tips: keywords Various keyword tools: AdWords, Overture/Yahoo


SEO tips: keywords :SEO tips: keywords Use categories that are also good keywords Keywords in url paths: domain.com/my-words Dashes are best Next best is underscores No spaces is worst Someone should ask me: What if I’ve already done my site? Should I change?


SEO tips: keywords :SEO tips: keywords Think about the keywords that users will type. Include them naturally in your posts ALT tags are handy (3-4 relevant words) Don't forget image search, videos, etc. http://mc.com/blog/change-default-printer-linux-firefox/ url path: /change-default-printer-linux-firefox/ title: Changing the default printer on Linux and Firefox


SEO tips: Usability :SEO tips: Usability Make sure your site is crawlable Make your post creation dates easy to find Check your blog on a cell phone/iPhone I recommend full-text RSS feeds to get loyal users. Partial feeds get more page views, but not as much love. Your blog should do standard pings


SEO tips: moving to a new webhost :SEO tips: moving to a new webhost How to switch from one IP address to another (Optional) Reduce your DNS time-to-live Back up your site. Bring it up on new IP Watch Googlebot & user traffic until they fetch the site from the new IP address Take down the old site


SEO tips: moving to a new domain :SEO tips: moving to a new domain Standard advice: Use a 301 (permanent) redirect Even better: pick one subdirectory and move it first If the traffic stays roughly the same on the desired domain, go ahead and switch Otherwise, take some time to figure out why Standardize your backlinks (www vs. non-www) Write to everyone; ask them to update their links


SEO tips: free Google tools :SEO tips: free Google tools Webmaster console Feedburner: MyBrand for free feeds.mattcutts.com instead of feeds.feedburner.com Custom Search Engine: free site search AdSense Google Analytics


Google Analytics :Google Analytics


SEO tips: Webmaster console :SEO tips: Webmaster console http://www.google.com/webmasters/ Test out robots.txt before pushing live Submit an authenticated spam report Url removal tool: remove urls/directories for 6 months See your backlinks (helps moving to a new domain) See 404 and crawl errors See crawl stats Decide www vs. non-www


Backlinks :Backlinks


404s and crawl errors :404s and crawl errors


See crawl stats :See crawl stats


http://google.com/webmasters/ :http://google.com/webmasters/


SEO tips: Ranking advice :SEO tips: Ranking advice “Get traffic from Google, then get noticed” OR “Get noticed, then get traffic from Google” ?


SEO tips: getting known :SEO tips: getting known Provide useful service Sign creator that produces PDF iPhone apps Lolcat builder


SEO tips: getting known :SEO tips: getting known Creativity creates buzz/word-of-mouth Lonelygirl15 Million pixel home page Humor: Mac vs. PC Free hugs campaign Photoshopping, e.g. Perez Hilton Analyze someone else’s blog Sell your moustache on eBay “Say Google fast” David Klein (here today) is taking pictures at http://www.bodyabcs.com/camp/


SEO tips: getting known :SEO tips: getting known Tutorials (Firefox, Linux, Ubuntu, fashion, …) Contribute insightful analysis Less spam with Gmail, Yahoo, or Hotmail? Hunting down Wikipedia defacers Other topics? Watch Techmeme, Reddit, Digg, Slashdot Live blogging Create controversy John Dvorak: Master of creating controversy Mention Robert Scoble George Bush poll Make lists: “13 reasons why something rulez/sux0r”


SEO tips: avoid mistakes :SEO tips: avoid mistakes Change default permalink (domain.com/?p=111) I use /%postname%/ Don't use sponsored theme - can lose all your trust in different search engines No PayPerPost on wordpress.com: TOS highlights that in blue


SEO tips: security :SEO tips: security Put .htaccess in /wp-admin/ (not in your root directory!) AuthUserFile /dev/nullAuthGroupFile /dev/nullAuthName "Access Control"AuthType Basicorder deny,allowdeny from all# whitelist home IP addressallow from 123.45.67.89# whitelist work IP addressallow from 89.67.45.123 http://www.reubenyau.com/protecting-the-wordpress-wp-admin-folder/


My WordPress Wishlist :My WordPress Wishlist Drop RSS 0.92 feed Prevent content at multiple url aliases Better caching without WP Cache Drop version string in header.php Put a blank index.html in /plugins/ directory. When a plugin has a security hole, it’s easy to see who to hack Protect /wp-admin/ more


Blogger SEO tips: More reading :Blogger SEO tips: More reading http://googlewebmastercentral.blogspot.com/ http://www.mattcutts.com/blog/ (SEO) http://www.stephanspencer.com/tag/blog-optimization (blogs) http://www.downloadsquad.com/2007/01/15/wordpress-the-complete-post-install-checklist/


Grow your business with us :Grow your business with us Contact us at torontoSEOservice@gmail.com