Consumer Behavior ch2

Views:
 
Category: Education
     
 

Presentation Description

No description available.

Comments

By: 6010611 (28 month(s) ago)

hi can you pl send presantation personality and consumer bahavior for me in nila_beauty2005@yahoo. com ..very thank you

By: manasmukherjee (28 month(s) ago)

Its really excelent.Pl. allow me to download it

By: reema.hearts (35 month(s) ago)

plz kindly send this ppt

By: foxx (39 month(s) ago)

good

By: harrypoo (40 month(s) ago)

i want this ppt pls its realy nice

See all

Presentation Transcript

Model of Consumer BehaviorDef : opinion or individual perspective that presenting their behavior , how to their behavior : 

Model of Consumer BehaviorDef : opinion or individual perspective that presenting their behavior , how to their behavior Types of model 1. Traditional models of consumers : economic system divided into 2 types 1.1 microeconomic model : use hypothesis for analyzing the average consumer point to the consumer purchase , what buying , how much buying

Slide 2: 

Hypothesis 1. Unlimited consumer’ s needs or wants 2. Limited budget for allocating 3. Without others effective to satisfy 4. Prefect knowledge in product utilities 5. Marginal utility : law of diminishing 6. Evaluated only pricing in decision making 7. Reasonable 1.2 macroeconomic model : point to product & resource flows in system , what direction , how to changing ,allocating income

Slide 3: 

Factor 1. previous income experiences 2. accumulated liquid assets 3. taxes and creditable

Slide 4: 

3 Contemporary models Point to decision process (buying) divided into 2 types 3.1 Nicosia model : Changing act of purchase to consumer decision making process , same as flow chart hypothesis : consumer searching for a attend goal from customer and firms , consumer ‘s feeling unbiased attitude : relevant information > internal memory > external search > feedback > attitude

Slide 5: 

1. Contemporary models Point to decision process (buying) divided into 2 types 3.1 Nicosia model : Changing act of purchase to consumer decision making process , same as flow chart hypothesis : consumer searching for a attend goal from customer and firms , consumer ‘s feeling unbiased

attitude : relevant information > internal memory > external search > feedback > attitude : 

attitude : relevant information > internal memory > external search > feedback > attitude 3.2 Howard-Sheth model : Buying behavior 1. Extensive problem solving : few buyer info , no criteria , no decision 2. Limited problem solving : set up criteria , no decision , no ensured , adding info 3. Routinized response behavior : good criteria , good previous info & experience

Concept : learning – theory concept : 

Concept : learning – theory concept Component 1. Input variables significative stimuli : realistic product symbolic stimuli : prototype social stimuli : family , social class 2. Output variables attention comprehensionattitude intention purchase behavior

Slide 8: 

3. Hypothetical constructs (Black box) 3.1 perceptual construct sensitivity to information perception bias search for information 3.2 learning construct motive evoked set decision mediators predisposition inhibitors satisfaction 4. Exogenous variables : personality , culture , income , social class

Slide 9: 

Engel – Blackwell - Miniard model Decision making process 1. Motivation and need recognition : Compare the current state to desired end state 2. Search for information Sources of informatio memory personal sources independent sources marketing sources experiential sources

Slide 10: 

Information processing 1. exposure 2. Attention 3. Comprehension 4. Acceptance 5. retention 3. Alternative evaluation : belief > attitude > intention > buying 4. Purchase 5. Outcomes