logging in or signing up Consumer Behavior ch2 toro Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 12041 Category: Education License: All Rights Reserved Like it (7) Dislike it (0) Added: June 30, 2008 This Presentation is Public Favorites: 3 Presentation Description No description available. Comments Posting comment... By: 6010611 (2 month(s) ago) hi can you pl send presantation personality and consumer bahavior for me in nila_beauty2005@yahoo. com ..very thank you Saving..... Post Reply Close Saving..... Edit Comment Close By: manasmukherjee (2 month(s) ago) Its really excelent.Pl. allow me to download it Saving..... Post Reply Close Saving..... Edit Comment Close By: reema.hearts (8 month(s) ago) plz kindly send this ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: foxx (13 month(s) ago) good Saving..... Post Reply Close Saving..... Edit Comment Close By: harrypoo (14 month(s) ago) i want this ppt pls its realy nice Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Model of Consumer BehaviorDef : opinion or individual perspective that presenting their behavior , how to their behavior : Model of Consumer BehaviorDef : opinion or individual perspective that presenting their behavior , how to their behavior Types of model 1. Traditional models of consumers : economic system divided into 2 types 1.1 microeconomic model : use hypothesis for analyzing the average consumer point to the consumer purchase , what buying , how much buying Slide 2: Hypothesis 1. Unlimited consumer’ s needs or wants 2. Limited budget for allocating 3. Without others effective to satisfy 4. Prefect knowledge in product utilities 5. Marginal utility : law of diminishing 6. Evaluated only pricing in decision making 7. Reasonable 1.2 macroeconomic model : point to product & resource flows in system , what direction , how to changing ,allocating income Slide 3: Factor 1. previous income experiences 2. accumulated liquid assets 3. taxes and creditable Slide 4: 3 Contemporary models Point to decision process (buying) divided into 2 types 3.1 Nicosia model : Changing act of purchase to consumer decision making process , same as flow chart hypothesis : consumer searching for a attend goal from customer and firms , consumer ‘s feeling unbiased attitude : relevant information > internal memory > external search > feedback > attitude Slide 5: 1. Contemporary models Point to decision process (buying) divided into 2 types 3.1 Nicosia model : Changing act of purchase to consumer decision making process , same as flow chart hypothesis : consumer searching for a attend goal from customer and firms , consumer ‘s feeling unbiased attitude : relevant information > internal memory > external search > feedback > attitude : attitude : relevant information > internal memory > external search > feedback > attitude 3.2 Howard-Sheth model : Buying behavior 1. Extensive problem solving : few buyer info , no criteria , no decision 2. Limited problem solving : set up criteria , no decision , no ensured , adding info 3. Routinized response behavior : good criteria , good previous info & experience Concept : learning – theory concept : Concept : learning – theory concept Component 1. Input variables significative stimuli : realistic product symbolic stimuli : prototype social stimuli : family , social class 2. Output variables attention comprehensionattitude intention purchase behavior Slide 8: 3. Hypothetical constructs (Black box) 3.1 perceptual construct sensitivity to information perception bias search for information 3.2 learning construct motive evoked set decision mediators predisposition inhibitors satisfaction 4. Exogenous variables : personality , culture , income , social class Slide 9: Engel – Blackwell - Miniard model Decision making process 1. Motivation and need recognition : Compare the current state to desired end state 2. Search for information Sources of informatio memory personal sources independent sources marketing sources experiential sources Slide 10: Information processing 1. exposure 2. Attention 3. Comprehension 4. Acceptance 5. retention 3. Alternative evaluation : belief > attitude > intention > buying 4. Purchase 5. Outcomes You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Consumer Behavior ch2 toro Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 12041 Category: Education License: All Rights Reserved Like it (7) Dislike it (0) Added: June 30, 2008 This Presentation is Public Favorites: 3 Presentation Description No description available. Comments Posting comment... By: 6010611 (2 month(s) ago) hi can you pl send presantation personality and consumer bahavior for me in nila_beauty2005@yahoo. com ..very thank you Saving..... Post Reply Close Saving..... Edit Comment Close By: manasmukherjee (2 month(s) ago) Its really excelent.Pl. allow me to download it Saving..... Post Reply Close Saving..... Edit Comment Close By: reema.hearts (8 month(s) ago) plz kindly send this ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: foxx (13 month(s) ago) good Saving..... Post Reply Close Saving..... Edit Comment Close By: harrypoo (14 month(s) ago) i want this ppt pls its realy nice Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Model of Consumer BehaviorDef : opinion or individual perspective that presenting their behavior , how to their behavior : Model of Consumer BehaviorDef : opinion or individual perspective that presenting their behavior , how to their behavior Types of model 1. Traditional models of consumers : economic system divided into 2 types 1.1 microeconomic model : use hypothesis for analyzing the average consumer point to the consumer purchase , what buying , how much buying Slide 2: Hypothesis 1. Unlimited consumer’ s needs or wants 2. Limited budget for allocating 3. Without others effective to satisfy 4. Prefect knowledge in product utilities 5. Marginal utility : law of diminishing 6. Evaluated only pricing in decision making 7. Reasonable 1.2 macroeconomic model : point to product & resource flows in system , what direction , how to changing ,allocating income Slide 3: Factor 1. previous income experiences 2. accumulated liquid assets 3. taxes and creditable Slide 4: 3 Contemporary models Point to decision process (buying) divided into 2 types 3.1 Nicosia model : Changing act of purchase to consumer decision making process , same as flow chart hypothesis : consumer searching for a attend goal from customer and firms , consumer ‘s feeling unbiased attitude : relevant information > internal memory > external search > feedback > attitude Slide 5: 1. Contemporary models Point to decision process (buying) divided into 2 types 3.1 Nicosia model : Changing act of purchase to consumer decision making process , same as flow chart hypothesis : consumer searching for a attend goal from customer and firms , consumer ‘s feeling unbiased attitude : relevant information > internal memory > external search > feedback > attitude : attitude : relevant information > internal memory > external search > feedback > attitude 3.2 Howard-Sheth model : Buying behavior 1. Extensive problem solving : few buyer info , no criteria , no decision 2. Limited problem solving : set up criteria , no decision , no ensured , adding info 3. Routinized response behavior : good criteria , good previous info & experience Concept : learning – theory concept : Concept : learning – theory concept Component 1. Input variables significative stimuli : realistic product symbolic stimuli : prototype social stimuli : family , social class 2. Output variables attention comprehensionattitude intention purchase behavior Slide 8: 3. Hypothetical constructs (Black box) 3.1 perceptual construct sensitivity to information perception bias search for information 3.2 learning construct motive evoked set decision mediators predisposition inhibitors satisfaction 4. Exogenous variables : personality , culture , income , social class Slide 9: Engel – Blackwell - Miniard model Decision making process 1. Motivation and need recognition : Compare the current state to desired end state 2. Search for information Sources of informatio memory personal sources independent sources marketing sources experiential sources Slide 10: Information processing 1. exposure 2. Attention 3. Comprehension 4. Acceptance 5. retention 3. Alternative evaluation : belief > attitude > intention > buying 4. Purchase 5. Outcomes