Factor of the Consumer’s determined :
Factor of the Consumer’s determined 1. Physiological condition
2. Psychological condition
3. Family
4. Social group
5. Culture
Basic determinantsDef : is the main factor for individual consumer :
Basic determinantsDef : is the main factor for individual consumer Internal factor
Psychological : mention to in your mind , emotional behavior
1. Needs , Wants , Desire
Needs : essential product
primary needs or physiological needs
secondary needs or social needs
Wants : more feeling
Desire : solving problem
Maslow ’ s Theory :
Maslow ’ s Theory 1. Physiological needs
2. Security needs
3. Love needs
4. Self-esteem needs
5. Self actualization needs
6. Curiosity needs
7. Aesthetic needs
Slide 5:
2. Motive
Def : is the internal force that persuaded consumer thinks of means to solving their problems based on needs or tension
3. Personality
Def : Overall consumer ‘s habit that improved for a long time or the reaction that human response
4. AttitudeDef : the evaluation ‘s consumer feeling :
4. AttitudeDef : the evaluation ‘s consumer feeling Readiness to action
1. knowledge
2. Feeling
3. habit
Socializing agent
1. Adaptive marketing
2. Manipulative marketing
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5. Perception
Def : process that person selected and translated information for defining the behavior
6. Learning
Def : consumer behavior’ s contingency that origin from experience or collecting experience
External factor :
External factor 1. Economic : purchasing power
2. Family
3. Social group : lifestyle , social values , belief ,norm
4. Culture :
5. Business contacts : brand contact , exposure