Landing Page: :
Landing Page: Landing pages has great importance in internet marketing communications. Design your landing page with your primary goal in mind
Optimized landing pages can improve online campaign results dramatically.
Specific page(s) on a web site created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome. www.toputop.com Landing page refers to Maximize conversion of visitors to this page or
Series of pages to a particular marketing outcome – sale, lead or change in brand metrics.
Landing page main aspects evaluated: :
Landing page main aspects evaluated: Fix your primary goals
URLs
Location of the landing page
Call-to-action button
Look should be great
Must inclusion of forms
Repetition of email promotional copy
Clear Logos and navigation bars
Design layout
Copy length and little scrolls
Use of headings and main points
Inclusion of photography, main product/service focus
Little animation
Opt-in requests www.toputop.com
Landing page should follow :
Landing page should follow Site hierarchy
Design principles
Make it simple www.toputop.com Development cycle of Landing Page Objectives or Goal
Brief or Description
Design / Layout
Validation / Testing
Integration
Publication
Verification
Launch
Landing Page tools :
Landing Page tools LiveBall
A/B testing
Omniture TnT
MVT testing
Google WO
A/B MVT www.toputop.com Landing page success factors To be effective, landing pages need to combine the following:
Usability
Accessibility
Persuasion
Develops trust in your brand
Slide 6:
www.toputop.com Landing Page Optimization