Slide 1:www.toputop.com Social Media Optimization


Social Media Optimization :Social Media Optimization Social Media Optimization is a process of creating word of mouth through social media channels like video sharing, photo sharing, content sharing, online communities and social networking. www.toputop.com


Social Media Optimization can help in :Social Media Optimization can help in Increase your likability from high authority websites Tagging and Bookmarking is easy Gaining inbound links Help your content travel across social media channels Participating Social communities Knowing how to target your audience by Micro Blogging (Ex. Twitter) Creating fresh content Driving targeted traffic to your website Build links back to your site Monitoring the discussion in your market (Social Media Monitoring) Create high quality content worth telling people about your brand Integrate multiple social media websites together Ex. News from your Blog and RSS Feed aggregators, bookmarking services, and video/image and podcast posting websites. www.toputop.com


Various Popular Social Media Websites: :Various Popular Social Media Websites: Digg.com Stumbleupon.com de.licio.us Youtube.com Flickr.com Facebook.com Twitter.com www.toputop.com


Different forms of Social Media Optimization :Different forms of Social Media Optimization Submitting Your Content Advanced Social Bookmarking RSS Feed Syndication Video Marketing / Content Producing Youtube.com, Revver.com, Viddler.com Image Sharing Podcasts Press Releases and Articles www.toputop.com


Phases and Tasks of Social Media Optimization :Phases and Tasks of Social Media Optimization Social Media Optimization has three different phases Organizing Strategizing Optimizing www.toputop.com Social Media Optimization has main tasks Discovering Clean Up Communication Planning Activation Optimization


Social Media Optimization has different Stages :Social Media Optimization has different Stages Creators: Publishing digital media assets to the public websites. Ex. Youtube, Flickr etc Critics: Comments on Blogs, Ratings for the posts Collectors: RSS feeds, Tagging, bookmarking Joiners: Conversation in Social Network websites and in Communities Spectators: Read Blog posts, Watch Videos and listen podcasts www.toputop.com


Social Media Optimization and Blogging :Social Media Optimization and Blogging Blogging: It is called as “web log”. Read, write, or edit a shared on-line article. Blogging play a key role in Social Media Optimization. Ex. Blogger, Wordpress We can share blog posts through social media websites and it is easy to bookmark and tagging system. Even we can convert our blog posts to podcasts for online listening. www.toputop.com


Slide 9:Micro blogging : Micro blogging is another type of blogging that allows up to 140 character long posts. Ex. Twitter Micro Blogging is very much popular now a day. www.toputop.com


Slide 10:Social Media Optimization www.toputop.com