Presentation Transcript
Slide 1:Website : www.dotndot.com Branding & Corporate Identity
Branding & Corporate Identity : :Branding & Corporate Identity : Brand : A trade name, recognition, a mark, an identity, A mark of ownership, a value
Branding is a well defined process, not a task
Branding is personality of a company. Positioning
Identity In branding there are two most important elements : "Brand Identity is very important for your Business“ Website : www.dotndot.com
Purpose of Brand : :Purpose of Brand : It can Inspire the organization
It can Motivate
It can Connect
It can Simplify
It can Inform and engage Your Brand Image
Your Brand Identity
Your Brand Position Aspects of Brand : Website : www.dotndot.com "Branding plays a key role for Business Growth"
Corporate Identity : :Corporate Identity : Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business.
It is visible element for Business Corporate Communication
Corporate Value
Corporate Design Corporate Identity is 3 parts : Website : www.dotndot.com
Corporate Identity Guidelines : :Corporate Identity Guidelines : It is also called a Brand Identity of a company.
Brand Identity should follow consistent rules :
Logo protection Zone/spacing should be maintained
Use of Logo Colors should be minimum
Logo Variations - Minimum Size Use, Web safe & PowerPoint
Digital File Formats Compatible - IBM Compatible, Macintosh Compatible
It should be well fitted to the promotional items Website : www.dotndot.com
6 Important Elements for Brand Identity : :6 Important Elements for Brand Identity : Name
Logo
Tagline Benefits of having a brand identity for a company : To look Bigger to the outside world
To attract clients
To create a brand yourself
To convey that you are well established
To explain your thoughts and vision Color
Font
Alignment Website : www.dotndot.com
Slide 7:Website : www.dotndot.com Branding & Corporate Identity