Introduction to Marketing

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Added: May 26, 2009 This Presentation is Public 
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Slide 1:Introduction to Marketing www.toputop.com


Marketing: :Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place. 3M's are Money, Management, and Marketing In the 3 M's of Business model Marketing play a key role. www.toputop.com


The 4 P's of Marketing are :The 4 P's of Marketing are Buying and Selling of and exchange of goods for an agreed amount. Marketing is the promotion of products or service especially advertising and branding. www.toputop.com • Product • Price • Place • Promotion


Marketing can be classified as 3C model also :Marketing can be classified as 3C model also www.toputop.com • Customer • Company • Competitor 3 conceptions of marketing are • Production concept • Selling concept • Marketing concept


Short Term Factors in Marketing System are :Short Term Factors in Marketing System are www.toputop.com • Product • Place • Price • Promotion Long Term Factors in Marketing System are • Technological • Legal • Cultural • Economic


Different Components of a Marketing Plan: :Different Components of a Marketing Plan: www.toputop.com Market Research/Analysis 2. Marketing Objectives/Goals 3. Marketing Mix/Strategy 4. Marketing Budget 5. Market Monitoring and Evaluating 6. Plan Check List


Types of Marketing: :Types of Marketing: www.toputop.com • Internet Marketing • Offline Marketing • Word of Mouth Marketing • Guerilla Marketing • Print Advertising • Direct Mail • TV and Radio • Network Marketing • Services Marketing • Evangelism Marketing • Relationship Marketing • Experiential Marketing • Mobile Marketing


New Media marketing types: :New Media marketing types: www.toputop.com • Internet • Mobile phones • IPODS • PDAS Types of Market Research: Exploratory Research: Better understanding of the problem dimensions. Descriptive Research: General understanding of the marketing problem Causal Research: Used to identify cause-and-effect relationship.


Top Marketing Rules: :Top Marketing Rules: www.toputop.com • Rules are Meant to be Broken if needed • Marketing Must Result in Sales and growth • Be unique • Keep a deadline


Slide 10:Introduction to Marketing www.toputop.com