Presentation Transcript
Slide 1:Introduction to Marketing www.toputop.com
Marketing: :Marketing: Marketing is analyzing and satisfying consumer needs.
A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place.
3M's are Money, Management, and Marketing
In the 3 M's of Business model Marketing play a key role. www.toputop.com
The 4 P's of Marketing are :The 4 P's of Marketing are Buying and Selling of and exchange of goods for an agreed amount.
Marketing is the promotion of products or service especially advertising and branding. www.toputop.com • Product
• Price
• Place
• Promotion
Marketing can be classified as 3C model also :Marketing can be classified as 3C model also www.toputop.com • Customer
• Company
• Competitor 3 conceptions of marketing are • Production concept
• Selling concept
• Marketing concept
Short Term Factors in Marketing System are :Short Term Factors in Marketing System are www.toputop.com • Product
• Place
• Price
• Promotion Long Term Factors in Marketing System are • Technological
• Legal
• Cultural
• Economic
Different Components of a Marketing Plan: :Different Components of a Marketing Plan: www.toputop.com Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List
Types of Marketing: :Types of Marketing: www.toputop.com • Internet Marketing
• Offline Marketing
• Word of Mouth Marketing
• Guerilla Marketing
• Print Advertising
• Direct Mail
• TV and Radio
• Network Marketing
• Services Marketing
• Evangelism Marketing
• Relationship Marketing
• Experiential Marketing
• Mobile Marketing
New Media marketing types: :New Media marketing types: www.toputop.com • Internet
• Mobile phones
• IPODS
• PDAS Types of Market Research: Exploratory Research: Better understanding of the problem dimensions.
Descriptive Research: General understanding of the marketing problem
Causal Research: Used to identify cause-and-effect relationship.
Top Marketing Rules: :Top Marketing Rules: www.toputop.com • Rules are Meant to be Broken if needed
• Marketing Must Result in Sales and growth
• Be unique
• Keep a deadline
Slide 10:Introduction to Marketing www.toputop.com