logging in or signing up Introduction to Marketing toputop Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3192 Category: Business & Fin.. License: All Rights Reserved Like it (4) Dislike it (0) Added: May 26, 2009 This Presentation is Public Favorites: 5 Presentation Description Toputop.com is a Internet Marketing company,Search Engine Optimization Company India, a Professional SEO Services Firm that offers outstanding services like, Web development and Design,SEO, Link building for your website. http://www.toputop.com Comments Posting comment... By: manojidbi (5 month(s) ago) nice presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: zamira.q (7 month(s) ago) please allow downloading Saving..... Post Reply Close Saving..... Edit Comment Close By: thamilmba (13 month(s) ago) plz allow me to download your ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: joannarabara (15 month(s) ago) CAN I DOWNLOAD Saving..... Post Reply Close Saving..... Edit Comment Close By: abhishekvijay21 (23 month(s) ago) please give me right to download this ppt Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: Introduction to Marketing www.toputop.com Marketing: : Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place. 3M's are Money, Management, and Marketing In the 3 M's of Business model Marketing play a key role. www.toputop.com The 4 P's of Marketing are : The 4 P's of Marketing are Buying and Selling of and exchange of goods for an agreed amount. Marketing is the promotion of products or service especially advertising and branding. www.toputop.com • Product • Price • Place • Promotion Marketing can be classified as 3C model also : Marketing can be classified as 3C model also www.toputop.com • Customer • Company • Competitor 3 conceptions of marketing are • Production concept • Selling concept • Marketing concept Short Term Factors in Marketing System are : Short Term Factors in Marketing System are www.toputop.com • Product • Place • Price • Promotion Long Term Factors in Marketing System are • Technological • Legal • Cultural • Economic Different Components of a Marketing Plan: : Different Components of a Marketing Plan: www.toputop.com Market Research/Analysis 2. Marketing Objectives/Goals 3. Marketing Mix/Strategy 4. Marketing Budget 5. Market Monitoring and Evaluating 6. Plan Check List Types of Marketing: : Types of Marketing: www.toputop.com • Internet Marketing • Offline Marketing • Word of Mouth Marketing • Guerilla Marketing • Print Advertising • Direct Mail • TV and Radio • Network Marketing • Services Marketing • Evangelism Marketing • Relationship Marketing • Experiential Marketing • Mobile Marketing New Media marketing types: : New Media marketing types: www.toputop.com • Internet • Mobile phones • IPODS • PDAS Types of Market Research: Exploratory Research: Better understanding of the problem dimensions. Descriptive Research: General understanding of the marketing problem Causal Research: Used to identify cause-and-effect relationship. Top Marketing Rules: : Top Marketing Rules: www.toputop.com • Rules are Meant to be Broken if needed • Marketing Must Result in Sales and growth • Be unique • Keep a deadline Slide 10: Introduction to Marketing www.toputop.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Introduction to Marketing toputop Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3192 Category: Business & Fin.. License: All Rights Reserved Like it (4) Dislike it (0) Added: May 26, 2009 This Presentation is Public Favorites: 5 Presentation Description Toputop.com is a Internet Marketing company,Search Engine Optimization Company India, a Professional SEO Services Firm that offers outstanding services like, Web development and Design,SEO, Link building for your website. http://www.toputop.com Comments Posting comment... By: manojidbi (5 month(s) ago) nice presentation Saving..... Post Reply Close Saving..... Edit Comment Close By: zamira.q (7 month(s) ago) please allow downloading Saving..... Post Reply Close Saving..... Edit Comment Close By: thamilmba (13 month(s) ago) plz allow me to download your ppt Saving..... Post Reply Close Saving..... Edit Comment Close By: joannarabara (15 month(s) ago) CAN I DOWNLOAD Saving..... Post Reply Close Saving..... Edit Comment Close By: abhishekvijay21 (23 month(s) ago) please give me right to download this ppt Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: Introduction to Marketing www.toputop.com Marketing: : Marketing: Marketing is analyzing and satisfying consumer needs. A strategically planning and executing of a set of objectives to bring buyers and sellers together so that a sale can take place. 3M's are Money, Management, and Marketing In the 3 M's of Business model Marketing play a key role. www.toputop.com The 4 P's of Marketing are : The 4 P's of Marketing are Buying and Selling of and exchange of goods for an agreed amount. Marketing is the promotion of products or service especially advertising and branding. www.toputop.com • Product • Price • Place • Promotion Marketing can be classified as 3C model also : Marketing can be classified as 3C model also www.toputop.com • Customer • Company • Competitor 3 conceptions of marketing are • Production concept • Selling concept • Marketing concept Short Term Factors in Marketing System are : Short Term Factors in Marketing System are www.toputop.com • Product • Place • Price • Promotion Long Term Factors in Marketing System are • Technological • Legal • Cultural • Economic Different Components of a Marketing Plan: : Different Components of a Marketing Plan: www.toputop.com Market Research/Analysis 2. Marketing Objectives/Goals 3. Marketing Mix/Strategy 4. Marketing Budget 5. Market Monitoring and Evaluating 6. Plan Check List Types of Marketing: : Types of Marketing: www.toputop.com • Internet Marketing • Offline Marketing • Word of Mouth Marketing • Guerilla Marketing • Print Advertising • Direct Mail • TV and Radio • Network Marketing • Services Marketing • Evangelism Marketing • Relationship Marketing • Experiential Marketing • Mobile Marketing New Media marketing types: : New Media marketing types: www.toputop.com • Internet • Mobile phones • IPODS • PDAS Types of Market Research: Exploratory Research: Better understanding of the problem dimensions. Descriptive Research: General understanding of the marketing problem Causal Research: Used to identify cause-and-effect relationship. Top Marketing Rules: : Top Marketing Rules: www.toputop.com • Rules are Meant to be Broken if needed • Marketing Must Result in Sales and growth • Be unique • Keep a deadline Slide 10: Introduction to Marketing www.toputop.com