sandor panton - internet entrepreneurship: your new path to wealth

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Presentation to Kingston Beta - http://kingstonbeta.com - on using websites to make money, February 28, 2007

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KINGSTON BETA : 28 FEBRUARY 2007 SANDOR PANTON : TOP5JAMAICA.COM Internet Entrepreneurship:Your New Path To Wealth

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KINGSTON BETA : 28 FEBRUARY 2007 SANDOR PANTON : TOP5JAMAICA.COM “Internet Entrepreneur”Doesn’t necessarily mean the person is actually selling a product online “Internet Entrepreneurs” alsoa) Operate websites which offer services b) Operate websites which act as a middleman between the seller of a product or service and a potential buyer … Affiliate Marketing Concept of “Affiliate Marketing”Site Owner and Product Merchant enter an agreement … Merchant pays Site Owner a commission (% or flat rate) for sales generated via the Site Owner’s site(s) … tracking usually the responsibility of the Merchant

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KINGSTON BETA : 28 FEBRUARY 2007 SANDOR PANTON : TOP5JAMAICA.COM My Own Internet Entrepreneurship Business ModelFeeling the pulse of the Internet … then riding the waves of global trends and happenings Seek to profit from the search traffic and Internet activity which occurs because of daily, weekly, monthly and annual trends and happenings in the offline world … part of my business model Typically two types of Internet Entrepreneurs1) Those who focus on a single website 2) Those who focus on multiple websites, often spanning different topics and industries

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KINGSTON BETA : 28 FEBRUARY 2007 SANDOR PANTON : TOP5JAMAICA.COM A Random Selection Of Some Of The Top Gaining Queries / Searches @ Google.Com In 2006 January – Chinese New Year, Australian Open, Golden Globes, Lindsay Lohan, Bird Flu February – American Idol, Daytona 500, Valentines Day, Super Bowl Commercials, Torino Games March – Sopranos, St. Patrick’s Day, March Madness, Daylight Savings Time, Ash Wednesday April – April Fools Jokes, Boston Marathon, Easter Egg, Miss USA, Naomi Campbell May – Indy 500, Cinco de Mayo, Tribeca Film Festival, Kentucky Derby, Memorial Day June – World Cup 2006, Father’s Day, French Open, Spelling Bee, Tokyo Drift July – Zidane, Tour de France, Miss Universe, British Open, Emmy Nominations August – Teen Choice Awards, X-Games, Buick Open, Dell Battery Recall September – Steve Irwin, Hurricane John, September 11, America’s Next Top Model, Ryder Cup October – Halloween, Thanksgiving, wii, Daylight Savings, Chicago Marathon November – Thanksgiving, Kramer, Dancing with the Stars, Gerald Levert, wii Source: Google Zeitgeist - http://www.google.com/press/zeitgeist.html

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KINGSTON BETA : 28 FEBRUARY 2007 SANDOR PANTON : TOP5JAMAICA.COM Getting TrafficGetting good search rankings at Google, MSN and Yahoo (the Big Three) is not usually an overnight affair Other Options:- Pay per click – e.g.. Google Adwords- Viral / word-of-mouth or self-marketing sites- Email lists- Paid ads on other websites- Offline marketing … billboards, event sponsorship etc. VS.

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KINGSTON BETA : 28 FEBRUARY 2007 SANDOR PANTON : TOP5JAMAICA.COM Monetizing TrafficAlways dependent on the type of site, industry / topic that it covers, demographic composition of its visitors etc. Useful Models:- CPC – e.g. Google Adsense- CPM Ad Networks- CPA / CPL Ad Networks- Affiliate Marketing- Sell ad space

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KINGSTON BETA : 28 FEBRUARY 2007 SANDOR PANTON : TOP5JAMAICA.COM I Love This Game… hard to find an industry with lower startup costs and overheads… not only the ‘big fish’ get to eat… so many topics, sub-topics and sub-sub-topics that you can build sites around and do well… potential target audiences are always so huge… earnings in US$BUT not everyone is cut out for this ... Are you HUNGRY? Without drive and determination you can’t survive in this industry. There are successful Jamaican Internet Entrepreneurs… Delroy Frazer (Vibes Network)… Leighton Scarlett (JamaicanServices.Com)… Richard Chung (Jalive.Com.Jm)

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KINGSTON BETA : 28 FEBRUARY 2007 SANDOR PANTON : TOP5JAMAICA.COM Think… outside the box but don’t forget the box.Jamaica is the box …. But a whole world awaits youActive Home Internet Users by Country, Nov / Dec 2006

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KINGSTON BETA : 28 FEBRUARY 2007 SANDOR PANTON : TOP5JAMAICA.COM Thank YouBe sure to add Top5Jamaica.Com to your favoritesFeel free to email me – sandor@top5jamaica.comUseful affiliate marketing / Internet Entrepreneurship resources: www.webmasterworld.com www.affiliateniches.com Revenue Magazine – www.revenuetoday.com Resource for Jamaican and Caribbean web professionals: www.channeljamaica.com (sign up on the forums)

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