Social Selling LinkedIn Case Study

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The last few years have seen the sales sphere undergo dramatic changes with the adoption of Web 2.0 and social media. The latter has been singlehandedly responsible for increasing the scale and reach of your networks. Web 2.0 has transformed the way we interact, with the buying process starting and ending online. No face-to-face meetings. Social selling (or Sales 2.0), is the response to these changes that have occurred in customer behavior and the buying process. How does LinkedIn fit into this? Consider for a moment that you’ve turned on your laptop on a Monday morning. Logging in to your LinkedIn account you find a “request to connect” from a potential client halfway across the world. You accept his/her request. An hour or two later you get an enquiry from your new connection for information about your products or services, a joint-venture proposal or some other details which could lead to a mutually beneficial business relationship. This is a classic example of social selling via LinkedIn. Instead of relying on traditional methods such as referrals, you get leads from clients business owners interested in building a relationship with you, with the likelihood of culminating in a sale. To read the rest visit our solomoIT Academy blog site and view our 5 parts series on LinkedIn L.E.A.D.S.

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Social Selling (Sales 2.0): LinkedIn – Case Study – Aug 2013 Presented by: Logan Nathan

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Digital Marketing Success in 2013 and beyond… Its all about referral LEADS

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Social Media for Business - Facts in 2013 89 % B usiness exposure 64% Lead Generation 69% M arketplace intelligence 62% SEO increase 62% Reduced expenses

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What is Social Selling? A Growing Sales Technique: B uilding Timely Referral LEADS

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What is Social Selling? LEADS

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What is Social Selling? LEADS T ransparency R elationship U niqueness S implicity T iming

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What is Social Selling? S haring O penness C ommunication I ntelligence A ctivity L eadership LEADS T ransparency R elationship U niqueness S implicity T iming

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Why Social Selling? FUNDAMENTALS are….. Broken on Traditional S ales

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Why Social Selling (Sales 2.0)? F inding your Products/Services U nderstanding your Products/Services N etworking beyond traditional means D emand for better Products/Services for LESS A ccess to Information Instantly M obile devices E ducation available globally N o Borders/Barriers T echnology Enablers – Social Local & Mobile A vailable 24 x 7 L eaders to role model S mart Mobile Innovation

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The Power of Social Media Why Social Selling?

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The Power of Social Media Why Social Selling?

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Social Selling – How? I ntelligence Gathering N ews Updates F inding Target Market L everage Your UBPs U tilising Key Social Platforms E ducating Yourself N etworking in the Community C onnecting beyond boarders E ngaging with Target Market R elationship Addict Timely Referrals

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T ransparency R elationship U niqueness S implicity T iming Social Selling – Building…

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The Global de-facto B2B Professional Networking Platform A Case Study

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It’s reach … (in Australia Feb 13)

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A different approach…

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Over 35% decision makers!

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Wide Range of Skills……

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T ransparency Relationship Uniqueness S implicity Timing Social Selling – Building…

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The Foundation – Reputation Online! Personal Profile ( Paid Vs Free) Keywords Be found by Target Market Organic Network Growth Your Biz Reputation Building TRUST... Transparency

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The Foundation – Reputation Online! Personal Profile Influencers News Channel(s) ( Paid Vs Free) Keywords Be found by Target Market Organic Network Growth Role Modelling Widen your network knowledge Trending News Contents Your Biz Reputation Your Biz Education Building TRUST... Transparency

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The Foundation – Reputation Online! Personal Profile Influencers News Channel(s) Special Interest Groups Company Page(s) Following Targeted Companies & Groups ( Paid Vs Free) Keywords Be found by Target Market Organic Network Growth Role Modelling Widen your network knowledge Trending News Contents Your Biz Reputation Your Biz Education Your Biz Community Building TRUST... Transparency

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Transparency R elationship Uniqueness S implicity Timing Social Selling – Building…

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Your Personal Reputation! 1 st Level 2 nd Level 3 rd Level Building TRUST... Relationship The Rest! 200M+ & G rowing? 1500+ 560,000+ 12,000,000+

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Your Group Reputation! Groups Members Building TRUST... Relationship 200M+ & G rowing? 50+ 2,000,000+

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Your Company Reputation! Company Products/Services Building TRUST... Relationship Followers 200+

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Transparency Relationship U niqueness S implicity Timing Social Selling – Building…

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Your Unique Skills Contributions! Personal Updates Company Updates Building TRUST... Uniqueness Group Updates

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Your Unique Skills Contributions! Personal Updates Company Updates Building TRUST... Uniqueness Group Updates

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Transparency Relationship Uniqueness S implicity Timing Social Selling – Building…

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Visual, Auditory , Kinaesthetic The visual Attractions Keywords Building TRUST... Simplicity Impact Leverage LinkedIn Your Profile to ALL STAR status Layman Practical Analogy Pain Prescription Pills

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Transparency Relationship Uniqueness Simplicity T iming Social Selling – Building…

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Timing is everything! Building TRUST... Timing Timely Updates Innovative Approach Manage Profile/Company/SIG Integrate KEY Messages Network your UBPs Gather Intelligence

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Used by 7M+ users globally Social Media Management Platform... Manage key Social Media platforms LinkedIn, Facebook and Twitter Overall dashboard Monitoring Scheduling your posts 30 days FREE trial Read OUR ARTICLES Start HERE

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Thank you Feel free to send me A Network Connect Request Follow solomoIT academy Company Page for LinkedIn Tips

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