logging in or signing up Advertising Presentation toniwurch Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 9803 Category: Education License: All Rights Reserved Like it (11) Dislike it (0) Added: October 07, 2009 This Presentation is Public Favorites: 3 Presentation Description No description available. Comments Posting comment... By: pocolo911 (12 month(s) ago) give me a chance to download Saving..... Post Reply Close Saving..... Edit Comment Close By: yana19 (15 month(s) ago) i want to downlaod this ppt... please help me) Saving..... Post Reply Close Saving..... Edit Comment Close By: MoNaYa (18 month(s) ago) Perfect :) Saving..... Post Reply Close Saving..... Edit Comment Close By: ther (19 month(s) ago) i want to downlaod this ppt... pls help Saving..... Post Reply Close Saving..... Edit Comment Close By: gorkemmm (19 month(s) ago) great :) Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript What is Advertising? : What is Advertising? Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Effects of Advertising : Effects of Advertising American children see an average of 360,000 television ads before they graduate high school. The average American spends 1.5 years watching television during his or her lifetime. 2/3 of all consumers buy ONLY well known brands. Functions of Advertising : Functions of Advertising Inform the public about a product. Attract consumers attention. Motivate consumers to buy the product. 10 Techniques of Persuasion : 10 Techniques of Persuasion Humor- Funny or crazy images. Macho – Strong, tough, powerful images. Friends – Groups of people having fun. Family – Mother, father, and children. Fun – Everyone is happy. Nature – Outdoor settings. Sexy – Models and revealing clothing. Cartoon – People or animals as drawings. Celebrity – Someone most people know. Wealth – Expensive items all together. Long-term Advertising : Long-term Advertising Institutional Advertising is a type of advertising in which the retailer attempts to gain long-term benefits by promoting and selling the store itself rather than the merchandise in the store. Creating a positive store image. Short-term Advertising : Short-term Advertising Promotional advertising is a type of advertising in which the retailer attempts to increase short-term performance by using product availability or price as a selling point. Increased patronage form existing customers. Attraction of new customers. Commonly Used Advertising Techniques : Commonly Used Advertising Techniques Information Status Peer Approval Hero Endorsement Sexual Attraction Entertainment Intelligence Independence Unfinished Comparison Sales Techniques : Sales Techniques Guarantees Scarcity Perceptual Contrast Scientific or numerical claims Negative option Unethical Techniques : Unethical Techniques Bait and Switch Exploitation of Fears and Misgivings Supermarket Specials Out-of-context Quotations Misleading Advertising : Misleading Advertising Health Fraud Credit Repair “Get rich quick” Schemes Product Misrepresentation Travel Fraud You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Advertising Presentation toniwurch Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 9803 Category: Education License: All Rights Reserved Like it (11) Dislike it (0) Added: October 07, 2009 This Presentation is Public Favorites: 3 Presentation Description No description available. Comments Posting comment... By: pocolo911 (12 month(s) ago) give me a chance to download Saving..... Post Reply Close Saving..... Edit Comment Close By: yana19 (15 month(s) ago) i want to downlaod this ppt... please help me) Saving..... Post Reply Close Saving..... Edit Comment Close By: MoNaYa (18 month(s) ago) Perfect :) Saving..... Post Reply Close Saving..... Edit Comment Close By: ther (19 month(s) ago) i want to downlaod this ppt... pls help Saving..... Post Reply Close Saving..... Edit Comment Close By: gorkemmm (19 month(s) ago) great :) Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript What is Advertising? : What is Advertising? Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Effects of Advertising : Effects of Advertising American children see an average of 360,000 television ads before they graduate high school. The average American spends 1.5 years watching television during his or her lifetime. 2/3 of all consumers buy ONLY well known brands. Functions of Advertising : Functions of Advertising Inform the public about a product. Attract consumers attention. Motivate consumers to buy the product. 10 Techniques of Persuasion : 10 Techniques of Persuasion Humor- Funny or crazy images. Macho – Strong, tough, powerful images. Friends – Groups of people having fun. Family – Mother, father, and children. Fun – Everyone is happy. Nature – Outdoor settings. Sexy – Models and revealing clothing. Cartoon – People or animals as drawings. Celebrity – Someone most people know. Wealth – Expensive items all together. Long-term Advertising : Long-term Advertising Institutional Advertising is a type of advertising in which the retailer attempts to gain long-term benefits by promoting and selling the store itself rather than the merchandise in the store. Creating a positive store image. Short-term Advertising : Short-term Advertising Promotional advertising is a type of advertising in which the retailer attempts to increase short-term performance by using product availability or price as a selling point. Increased patronage form existing customers. Attraction of new customers. Commonly Used Advertising Techniques : Commonly Used Advertising Techniques Information Status Peer Approval Hero Endorsement Sexual Attraction Entertainment Intelligence Independence Unfinished Comparison Sales Techniques : Sales Techniques Guarantees Scarcity Perceptual Contrast Scientific or numerical claims Negative option Unethical Techniques : Unethical Techniques Bait and Switch Exploitation of Fears and Misgivings Supermarket Specials Out-of-context Quotations Misleading Advertising : Misleading Advertising Health Fraud Credit Repair “Get rich quick” Schemes Product Misrepresentation Travel Fraud