Yummi apps: Taking Social Gaming To The Street

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Presentation Description

Yummi apps is offering a unique approach to social gaming by taking the gaming experience from the virtual world to the real world. Wizardia allows players to compete with each-other in real time and in the real world. Through our unique GPS integration system players will be able to take the battle from the virtual world into the streets.

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Presentation Transcript

Slide 3:

To introduce a new social game genre by connecting the best practises of city-building games (such as CityVille) and turn-based strategy games (such as Heroes of Might and Magic) in a new multi-player game for social networks. More importantly our game allows players to compete with each-other in real time and in the real world.

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The game combines three mechanics, presented in three different gaming areas: The first area is the player’s kingdom. Each player can build and upgrade buildings, gather resources and expand his kingdom. Resources can be used for crafting items and hiring units. Players can go on quests to collect experience, gain levels and increase their hero’s attributes.

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The game combines three mechanics, presented in three different gaming areas: The second area is a fierce player versus player combat Arena where players take their armies to fight for rewards and glory in dynamic turn based combat. Each player receives additional bonuses for every win, and with each win he will progress higher in the in-game leader-board. Moreover, the more successful the player is in the game, the more opportunities they will gain to fight in wizard tournaments and achieve higher powers and bonuses.

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The game combines three mechanics, presented in three different gaming areas: Through our unique GPS integration system players will be able to take the battle from the virtual world onto the streets. Players will be able to track their enemies in real time and in the real world and by going to an appointed spot (GPS defined) they will be able to gain extra bonuses and real world prizes.

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Build and expand your kingdom by building various structures Craft magical items and create legendary spells in your magic guild.

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Build and expand your kingdom by building various structures Craft magical items and create legendary spells in your magic guild.

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Build and expand your kingdom by building various structures Craft magical items and create legendary spells in your magic guild.

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Raise a great and powerful army to defeat your opponents Fight against your friends and players from around the world in dynamic turn based combat happening in real time Complete quests, solve puzzles, and demonstrate your skill or try your luck in different entertaining challenges

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Raise a great and powerful army to defeat your opponents Fight against your friends and players from around the world in dynamic turn based combat happening in real time Complete quests, solve puzzles, and demonstrate your skill or try your luck in different entertaining challenges

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Track and defeat your enemies Go on magical quests and gain real life rewards Compete against each other to be wizard of the week Win exclusive prizes every week

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Track and defeat your enemies Go on magical quests and gain real life rewards Compete against each other to be wizard of the week Win exclusive prizes every week

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Real time Player vs Player combat Real world Quests: real life integration through Mobile Enhanced user control and the ability for users to create their own unique in game identity Ability for the user to invent unique game items such as weapons and spells Limited

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Users will have the ability to play each-other instead of the game The gamer will be able to take the game onto the street Users will be able to win real prizes in the real world The game’s real world application will make the game more attractive to non-gamers Enhanced mobile integration will make the game more truly mobile The user will have greater freedom and control to create their own individual gaming experience

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As it stands the reach of facebook is unprecedented Social Gaming presents a unique opportunity to capitalise on this user reach. It currently has 80 0 million active users, with over 30 0 million active users currently accessing it through their mobile devices. Additionally, we can factor in that each user has, on average, 130 Facebook friends .

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Growth rates in mobile platform usage have been considerable in the last few years. The technological developments in the field have been huge, especially as regards the leaders in the field (IOS and Android). A new report by analyst firm Juniper Research forecasts that the number of mobile phone users making payments for digital goods will reach $2.5 billion worldwide by 2015, up from $1.8 billion forecast for 2011. This represents a growth of 40%.

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Currently there are 3 00 millions people playing Social Games on Facebook alone. These players on average play 4 to 6 games at once , and spend on average $20 - $40 on each game .

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According to market research, the amount of revenue created by Social Gaming has been experiencing dramatic year on year rises: from $856 million in 2010 to a predicted $1.323 billion in 2012.

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We own media channels that are capable of reaching 1.5 million internet users in Lithuania directly, which covers 74 % of all Lithuanian internet user base.

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Our base of more than 1 million Facebook page fans will give us a head start (about 10-15% Facebook page fans interact with posts) Through the adaptation of existing successful applications we can maximise on results and minimise on spending (we will be able to attract around 200,000 users from such apps). Through co-operation with well known existing clients such as McDonalds we will be able to establish and promote our product.

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Free channels: Social channels SEO PR Internet advertising: Facebook ads Banner ads (FB applications) Incentivized Ads (FB applications) Google AdWords Other channels

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Revenue will be generated through a number of streams such as:

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The game is monetized through the purchase of hard currency, in this case GEMS , which can be purchased using Facebook Credits. This allows us to monetize the time players spend during the game, and create the provision and necessity for the purchasing of virtual goods.

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The integration of product brands within the game itself. The integration of branded content is unlimited as the game has been designed to appeal to a broad audience of males and females of different ages and interests.

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Gamers can receive game credits through online transactions made through our partners. For example, if a person answers a survey or books a hotel from one of our partners they receive game credits.

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Over the next three years we intend to develop 3 additional games, with each game utilising the existing platform and Wizardia’s active player base.

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Our experience and participation in Facebook Preferred developers program could help them to increase social games user engagement. We could assist in expanding their current social games titles to mobile platforms. Elements of real life interaction would increase the attractiveness of Zynga games. We could serve as a base for Zynga’s activities and expansion in the CEE region (Poland, Russia, Baltic States etc.). We would expand and diversify Wooga’s current casual game portfolio by adding our strategy game titles. We could assist in expanding their current social games titles to mobile platforms We could serve as a base for Kabam’s activities and expansion in the CEE region (Poland, Russia, Baltic States etc.).

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Kitoks.com is a privately-held technology company that specializes in developing social applications and games which enable organizations to engage and communicate with their clients. Launched in 2008 , our team joined the Facebook Preferred Developer program and works with the biggest agencies and brands in Europe. We have developed more than 9 0 different projects (games, contests, sweepstakes, surveys, specialized page tabs) on the Facebook platform. We have reached more than 3 million unique users and have received more than 900 000 Facebook page fans.

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Our team consists of 11 experienced professionals who each have an average of 5-10 years experience in the IT industry . Our team members have designed and implemented sophisticated back-end and front-end solutions for numerous social applications and games.

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Has 5 years of experience working in IT. In this time Tomas has worked on over 300 projects with such clients as McDonalds, Nokia, Sony Ericsson, O.B, Nescafe. Overseeing and managing projects from the point of design, utility, effectiveness and marketability; in short, all aspects of IT project management. He is one of the co-founders of Kitoks.com , one of the biggest providers of social media solutions in the Baltic States, and the only preferred Facebook developer in the region (including Poland and Russia). In his previous role as Director of Purchasing at Baltec CNC Technologies, Tomas was involved in liaising with clients from the U.S., Russia and Europe.

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IT specialist with 10 years of experience developing and managing projects for academic institutions (Lithuanian Literature and Folklore Institute, Institute of Mathematics and Informatics) and the biggest brands in Europe (Kraft Foods, Maybelline, Loreal, Telia Sonera, Clean and Clear). Although he started his career as a developer, Arunas now oversees business development, marketing, and finance. Since 2008 he has worked as the CEO of Kitoks.com.

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Versatile and creative entrepreneur, with a solid technical background and expertise in many different fields. He is systems performance professional with extended skills in internet services. Currently Tomas is a team lead of 10 people with extended IT skills in one of the biggest Lithuanias ISP. He has designed and implemented infrastructe to one of the Top 5 Lithuanias most visited websites.

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Location: Verkiu str. 34A, LT-08221 Vilnius, Lithuania +370 643 64399 tomas@yummi-apps.com www.yummi-apps.com Tomas Kacevicius (Founder) www.yummi-apps.com/wizardia www.yummi-apps.com/jobs

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