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Premium member Presentation Transcript A Comparative study of network service providers in India: A Comparative study of network service providers in India Data Analysis and Data Models Presentation K J Somaiya Institute of Management Studies and Research 2012EXECUTIVE SUMMARY: EXECUTIVE SUMMARY History of Telecom in India- I: History of Telecom in India- I 3 First Military Landline from Fort William to Lalbazaar (Calcutta ) by the British Govt First Civil landline service introduced for the British Viceroy and his team Merger with the Postal service Merger of ETC &IRT to form (IRCC) Indian Radio Telegraph Cable Company Formation of Posts Telephone & Telegraphs under Ministry of Communication Formation of Indian Radio Telegraph Company (IRT)History of Telecom in India- II: History of Telecom in India- II 4 DOT established separate from Postal system DOT spilt into 3 : MTNL (metros) DOT (others) VSNL (International) TRAI created (Telecom Regulatory Authority of India) DOT becomes a corporation = BSNL For 3 months in a row India beats China for the maximum subs added every month Cellular service launched. New Telecom Policy(NTP) is adopted 1st call on Mobile phone Telecom Minister Sukh Ram(Delhi) to Jyoti Basu (Calcutta)INTRODUCTION: INTRODUCTION · Indian Telecom market is one of the fastest growing markets in the world. · With its 926.55 million Telephone connection, it is the second largest network in the world after China. · It is also the second largest wireless network in the world. · The country is poised to achieve 1 billion telephone connections. · Wireless telephones are increasing at a faster rate. The share of wireless telephones is 96.47% of the total phones. · The share of private sector in total telephones is 86.09%. · Overall tele -density has reached 76.86%. Urban tele -density is 167.46%, whereas rural tele -density is at 37.52% which is also steadily increasing. · Broadband connections increased to 13.30 million.Review of literature: Review of literature http://articles.economictimes.indiatimes.com/2012-06-26/news/32424822_1_revenue-market-share-vodafone-mobile-operators www.coai.in (Projects and Reports available online) http://www.iitcoe.in/ ( IIMA IDEA Telecom Centre of Excellence)Need for study: Need for study To know the network providers in India To compare their market share Study of top 4 provider’s wrt . : Their market share No. of subscribers Their revenue generatedConceptual framework: Conceptual frameworkObjectives: Objectives To compare the number of subscribers and the market share of various network service providers in India.Hypothesis: Hypothesis Number of subscribers are increasing thereby increasing the overall revenue. The ARPU (average revenue per user) also increases on increase in total revenue.PowerPoint Presentation: market share.xlsx descriptive analysis.xlsxGeneral Facts and Figures: General Facts and Figures GSM SUBSCRIBER FIGURES August -2012 Total number of GSM Subs as of August 2012 - 671.95 million The GSM Subs declined by 7.1 million in August 2012 (1.05% decrease from previous month) Maximum GSM Subs addition in the month of August by - Aircel - 0.79 million Maximum GSM Subs addition in the month of August in - Chennai- 1,07,131 Maximum GSM Subs - Airtel - 186.90 MillionGroup Company wise % market share (Subscribers) as of August 2012: Group Company wise % market share (Subscribers) as of August 2012Compare Data Plans in Price : Compare Data Plans in Price AIRCEL AIRTEL Rs. 9/Day 30 Mins to Access Internet Rs.3/ Minute Rs.750 30 Days 4 GB Data To Use N/A Rs . 7/Day Unlimited ( Up to 50 MB Download and Upload at High Speed And after that speed will be reduced to 128 KBPS ) X Rs.697 30 Days 5 GB Data To Use ( Unlimited -> Download and upload at 7.2 MBPS up to 5 GB and after that speed will be reduced to 128 KBPS )Statistical analysis: Statistical analysis All india GSM sub figures June 2012.xls All india GSM figures July 2012 - Final (2). xls All India GSM figures August 2012.xlsMarketing Strategies: Marketing StrategiesMain findings: Main findings Number of subscribers are increasing thereby increasing the overall revenue. --TRUE The ARPU (average revenue per user) also increases on increase in total revenue. --FALSESummary and conclusion: Summary and conclusion Number of subscribers are increasing.Future implications: Future implicationsreferences: references http://articles.economictimes.indiatimes.com/2012-06-26/news/32424822_1_revenue-market-share-vodafone-mobile-operators Department of Telecommunications Telecom Regulatory Authority of India (TRAI) Cellular Operators Association of India (COAI) Association of Unified Telecom Service Providers of India (AUSPI) Telecommunication Engineering Center (TEC)PowerPoint Presentation: Thank You!! 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