Marketing and Economics : Marketing and Economics Unit 8: Introduction to Marketing
The Six Functions of Marketing Marketing--Defined : Marketing--Defined The process of developing, promoting and distributing products in order to satisfy customers needs/wants Products : Products Goods/Services Goods : Goods Can touch or hold in your hand - Tangible Services : Services Cannot touch or hold in your hand - Intangible
The final results Intangible Good : Intangible Good Education is sometimes considered an intangible good. The Six Functions of Marketing : The Six Functions of Marketing Product/Service Management
Selling The Marketing Core, MarkEd© : The Marketing Core, MarkEd© Product/Service Management : Product/Service Management All the decisions a business makes in the production and sale of goods and services.
This includes Market Planning from the Marketing Core. Marketing-Information Management : Marketing-Information Management The process of getting the marketing information needed to make sound business decisions Pricing : Pricing Deciding how much to charge for goods/services Distributiona.k.a. Channel Management : Distributiona.k.a. Channel Management Making decisions about where to sell your product and the method of transportation Promotion : Promotion Any form of communication used to inform, persuade or remind people about a business’s product Selling : Selling Providing customers with goods/services they want to buy