Presentation Transcript
Slide 1:McDonald's Junichiro Someya Kenji Ayukawa Mayu Yamada Yumiko Sato i'm lovin'it
Slide 2:Strategy to make food fast low-cost International Expansion
Slide 3:Functions Planning: new meal survey Leading: help employees Organizing: Hamburger University Cntrolling: to think about people's needs
Slide 4:Three steps of Planning Mission Statement Fomulate a Strategy Implement the Strategy ...new meal for ... ...toys were related to kids Happy Meal with a toy movies and characters
Slide 5:Decision Making Recognize the Need for a Decision: Generate Alternatives: Evaluate Options: Choose an Option: Implement Options: Learn from Feedback: Happy Meals were unpopular end,change the toy or continue more popular or high cost relate with movie "Star Trek" Mighty Kids Meal
Slide 6:Functional Structure Operations Development Finance Marketing Human Resources
Slide 7:Human Resources Restaurant 44,000 Staff Management 3,000 Office Franchise Staff Staff 500 25,000 Male: 57% Female: 43% 47,500 Restaurant Total employees:
Slide 8:Social Responsibility think about health follow the rules value honesty care about the balance of work
Slide 9:Environment Audubon Society Conservation International Keep America Beautiful the National Recycling Coalition the U.S. Environment
Slide 10:Community Ronald McDonald House a hotel next to a hospital where families can stay when they have a child in the hospital $5-20 a day
Slide 11:Conclusion Customers BUT Great Profit Happy Meal Toys > Profit = Happy Workers
Slide 12:http://images.google.co.jp/images?hl=en&q=Ronald+McDonald+House&gbv=2
http://www.mcdonalds.co.jp/
http://www.mcdonalds.com/
http://www.mcdonalds.com/usa.html
http://www.mcdonalds.com/usa/good/welcome.html
http://www.bized.co.uk/compfact/mcdonalds/mc7.htm
http://www.bized.co.uk/compfact/mcdonalds/mc14.htm
http://www.bized.co.uk/compfact/mcdonalds/mc18.htm McDonald's? Shall we go to