Group4 - Adidas

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Presentation Description

Yuki Wakae Yui Koshiji Yuka Sakuma Moemi Sudo

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Presentation Transcript

adidas : 

adidas Group4 Yuki Wakae Yui Koshiji Yuka Sakuma Moemi Sudo

Slide 2: 

For profit organization They make products for a profit. Purpose To make products or service for money. Efficiency and Effectiveness to reach their goals how to use resources

Slide 3: 

Planning To be the leading sports brand in the world Organizing Executive board Supervisory board Leading Share our passion Controlling Establish plan to monitor

Slide 4: 

First-line Managers A chief of stores Middle Managers Supervisory board Top Manager Chief Executive Officer

Slide 5: 

Conceptual Skills To solve problems To study something To decide problems Human Skills The ability to work with people Education and Experience Technical Skills Knowledge and technique

Slide 6: 

Programmed Decision-Making 20,000 basketball shoes Non-programmed Decision-Making Earthquake Advantages Covering consumer needs Disadvantages The customer’s concerns are dispersed.

Slide 7: 

The 6 Steps in the Decision-Making Process 1. To be a leader in a competitive environment. Headwear, socks and sports gloves. To utilize a variety of decision-making tools. They need to determine only one option. Business partners will develop and implement action plans. 6. General feedback from 2004.

Slide 8: 

Brainstorming European Stakeholders Consultation Meeting Nominal Group Technique The meeting of each departments. Delphi Technique They decide a president.

Slide 9: 

Organizational Environment They risk management system Strategy To lead the sporting goods industry Technology Technological innovations into commercial success Human Resources A misconception

Slide 10: 

What are the 5 possible options? Hybrid Assigning Authority Decentralize Use of Level Differentiation Cross-functional teams Business management program

Slide 11: 

Diversification Various things International Expansion Europe, North America, Asia

Slide 12: 

Middle Level Strategy To strengthen both their brand’s market position and revenues. First Level Strategy to use resources well to supervise workers Corporate Level Strategy Strategies Brand image Financial performance Health

Slide 13: 

SWOT Strength How well communicate between Adidas and customers. Weakness Adidas has many products of likeness other sports company. Opportunities Adidas group’s central planning and controlling system. Threats Failure to anticipate and respond to change in customer demand.

Slide 14: 

Five Forces Model How much competition The sporting goods industry How easy to start business Serious workplace improving unacceptable conditions Power of suppliers Asia Power of customers How many customers want to buy Threat of substitute products Nike, Puma

Slide 15: 

Code of Ethics The Executive Management The Works Council Professional Ethics Adidas must follow the laws. Individual Ethic To make comfortable shoes Proactive Approach We launched our 2007 corporate responsibility publications on 5 March 2008.

Slide 16: 

Thank You for Listening