Coca-cola : Coca-cola Shota Shuji Yuri Rika Coca-Cola : Private for Profit
Sells many kinds of beverage
They are selling over 200 countries
CEO Muthar Kent http://www.thecoca-colacompany.com/ourcompany/leadership.html Coca-Cola Their Goals : Their Goals To refresh the world
To inspire moments of optimism and happiness
To create value and make a difference 4 Functions : 4 Functions Planning Leading Organizing Controlling Managerial Functions : Managerial Functions Planning To make new beverage
Leading What kind of beverages they need
Organizing To create the planning department
Controlling Top manager tastes many trial
products many times Decision Making : Decision Making There are 2 types of decision making
…unexpected, unpredictable Steps in decision making : Steps in decision making There are six steps in decision making
1, Recognize need to make decision
2, Generate alternatives
3, Assess the alternatives Steps in decision making : Steps in decision making 4, Choose among alternatives
5, Implement choice
6, Learn from feedback 6 steps of Coca-Cola : 6 steps of Coca-Cola For example…
1. Create the need to make decisions
2. Thought of created and collected some idea
3. Evaluated those ideas Slide 10: 4. Decided what to make
5. Started to create the coke
6. Collected the customer’s
opinion Time horizon : Time horizon Long-term plan
…same their organizational goals. In addition, the Coca-Cola Company and six of their largest bottling partners try to sustain their workplace, marketplace, environment, and community.
…to create new beverages
…to provide regular amount of their products for restaurants, vending machines, and convenience stores. SWOT analysis : SWOT analysis Strengths
…Name value, and their bottling system
…Negative publicity in India
…Growing bottled water market
…Dependence on bottling partner Five Forces Model : Five Forces Model 1 Level of competition
Competing with another beverage company
2 Potential for entry into a industry
It is hard for other beverage company to enter into the industry because the Coca-Cola Company has a large share of beverage market. Slide 14: 3 Power of suppliers
Depending on bottling company
4 Power of customers
5 Threat of substitute products
Water, coffee, and juice etc 3 steps in planning : 3 steps in planning Mission statement
…To achieve their goals
…To search what flavor is most popular
…To create new drinks Corporate-level strategy : Corporate-level strategy Diversification
The Coca-Cola produced new RTD (Ready-To-Drink) coffee with Italy-based café.
Their products are launched in more than 200 countries. Three levels of plan : Three levels of plan The corporate-level plan
…How to manage their affiliates
The business-level plan
…To make a connection to restaurants etc
The functional-level plan
…How to advertise their products Structure : Structure Coca-cola company’s structure
The company includes many organizations.
Allen & Company Incorporated, Delta Air Lines,
Hearst Magazines, Expedia.
We will show the company’s figure Environment : Environment The company’s environment is faster than other companies.
The company has to change drinks to fit taste and flavor into season or public demand. Fast !!! Other Organizational Structures : Other Organizational Structures 1. Technology
2. Human resources
Skilled and non skilled
Decentralized Other Concepts : Other Concepts The company’s hierarchy is “Tall”
They need to have many level positions to put together thinking from each organization.
The company has “liaison role”.
The role is connecting between coca-cola and McDonald’s. Ethics : Ethics Code of business Conduct
It guides their business conduct, requiring honesty and integrity in all matters
The Global Workplace Rights Policy
It is to relate to the organization and their employees However….. : However….. In India….
They are unethical
·Cause water scarcity is more than 20 village
·Their drinks contained some toxic substances. For environment : For environment To reduce the greenhouse gas
Their vending machines and coolers emit many greenhouses gas
They have invested more than $60 million
They support the “Give it Back” program For community : For community They support . . . .
Healthy Living Coca-Cola Company : Coca-Cola Company Work List : Work List The coca-cola company
Coca-cola –our company-leadership
Cola Wars : Five Forces Analysis « Goutham's Thoughts