Strategic management analysis :Strategic management analysis Project team Unuru; Yasu; Rei; Masa July 2, 2009 http://www.careerone.com.au/images/company-profiles/toysrus_logo.gif


Slide 2:History Managerial functions Decision making Toys “R” Us structure Planning process Social responsibility Questions http://www5.toysrus.com/Investor/pdf/2004AR_Highres.pdf


About :About In 1948 Charles Lazarus opened “Children’s Supermarket”-a private In 1958, Adopted super market model and named Toys “R” Us In 1960, Geoffrey and a catchy jingle Became public 1978


Brands :Brands Toys “R” Us, Inc. is one of the leading retailers of toys and baby products with more than 1,500 toy and baby specialty stores worldwide. Toys “R” Us, U.S. 586 Stores throughout the U.S. Babies “R” Us 254 Locations Nationwide Toys “R” Us, International 685 Toys “R” Us & 35 Babies “R” Us Stores Toysrus.com & Babiesrus.com


Managerial functions :Managerial functions Planning-To decide what kind of toys they sell Leading-Being the world’s leading toys retailer Organizing-Managers divided levels of their ability and positions. Controlling-Operating their own website and guest services from their guests


Two types of Decision-Making :Two types of Decision-Making Programmed Decision Non-Programmed Decision


SIX STEPS :SIX STEPS Recognize the Need for a Decision To accept a decision Examples: Selling toys during Christmas Season


SIX STEPS :SIX STEPS Generate Alternatives To create choices or lists Examples: to decorate to look like X’mas to play summer songs to wear Santa’s costumes


SIX STEPS :SIX STEPS Assess Alternatives To evaluate pros and cons Examples pros: to decorate to look like X’mas to wear Santa’s costume cons: to play summer songs


SIX STEPS :SIX STEPS Choose among Alternatives To decide the best choices Examples: to decorate to look like X’mas to wear Santa’s costume


SIX STEPS :SIX STEPS Implement the chosen Alternatives To try to do the choices Examples: Employees decorate their stores. Employees wear Santa’s costume.


SIX STEPS :SIX STEPS Lean from Feedback To study what happened as a result Examples: Succeed or not?


Structure :Structure


4 Factors :4 Factors Environment Slow change The holiday season Technology Information technology system http://theweblicist.com/wordpress/category/retail-and-shops/toys-r-us/ http://www.toddparr.com/partnerships/


4 Factors :4 Factors Strategy A centralized organization Donate their products Save the Children https://webspace.utexas.edu/larueap/nast/nyc1/ http://www.wirednewyork.com/toys_rus.htm


4 Factors :4 Factors Strategy Autism Speaks AIDS Foundation Marine Toys for Tots Foundation Starlight Starbright Children’s Foundation http://www2.toysrus.com/about/corpPhilanthropy.cfm http://www2.toysrus.com/about/corpPhilanthropy.cfm


4 Factors :4 Factors Human Resources 60,000 employees in 2005 Internal communications Talent acquisition and development Training and staffing http://www2.toysrus.com/about/corpPhilanthropy.cfm


Planning steps :Planning steps Mission statement “Our Goal is to be the Worldwide Authority on Kids, Families and Fun” Formulating strategy Online merchandise Chain stores everywhere Implementing strategy Helping distressful children Support for differently able kids Providing information http://www5.toysrus.com/about/ http://www5.toysrus.com/our/tru/


SWOT analysis :SWOT analysis Diversified Brand Name Large Distribution Network Number of Stores Good Reputation Being in price pressure Being in number one No single and sustainable advantages Employee Training Strengths Weaknesses Opportunities Organization Structure Product Variety Gift cards Birthday services International Brand Threats Discount Retailers Compete on price Economic condition


Five forces model :Five forces model Level of competition Potential for entry Threat of Substitutes Power of customers Power of suppliers


Code of ethics :Code of ethics All directors and employees have to obey the Code of Ethics Board of directors will be taken suitable actions by the CEO and senior financial officers if they violate the Code of Ethics


What is social responsibility? :What is social responsibility? To behave honestly 2. To make sure of all reports 3. To follow govern mental lows, rules and regulations www.bruhnfamily.com


Slide 23:Toy”R”Us has project which is “Bundled in HOPE”. It has given babies blanket. nonicoclolasos.files.wordpress.com/2008/06/gi...


For Environment :For Environment It helps children to learn it is important for the environment ECO- Friendly Toy


Slide 25: http://cn1.kaboodle.com/hi/img/2/0/0/101/2/AAAAAsyXMEAAAAAAAQEgHg.jpg Are there any questions?