Social Media Video Ads Crush the Competition. Here’s Why!

Category: Others/ Misc

Presentation Description

If you're business is not on social media, you are missing out on a lot. It is found that video ads are more appealing to the eyes of consumer. If you are in need of help producing your first video ad, or any video production project, feel free to reach out to


Presentation Transcript

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Social Media Video Ads Crush the Competition. Here’s Why

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According to data collected in 2017 people worldwide were on social media for an average of 135 minutes per day up from 126 minutes per day in the year before. If you’re in business you risk losing out on a lot of potential revenue if you don’t put some of your advertising dollars into social media advertising. ▶

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Advertising on social media is tricky because your ad competes with other ads as well as tens of thousands of user posts. If something doesn’t grab the eye immediately they scroll past onto the next post so your ad has to be something that makes them want to engage with it. You don’t want to focus on making something that will go viral.

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A successful video ad on social media tells a story that people can’t resist. Studies show that 1/5 of your viewers will click away within 10 seconds so you have only a short amount of time to hook them. Get right to the point and answer the question of why they should continue watching.

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▶ Thanks to advances in smartphone and wireless technology video is more accessible than ever. The reason for the progression can be credited to the fact that almost everyone has a mobile device along with access to internet connection.

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The best approach to reaching people on social media is to know your target audience. Gather all the data you can on the people you’re trying to reach and tailor your advertising to them. It’s also a good idea to pick one or two platforms instead of trying to saturate all of them.

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There’s no denying the ubiquity of social media and if you want to reach people with your marketing you have to develop a strategy to catch them where they are spending their time.

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