CWS Audit v14

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Your Careersite

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Inspiring candidates m akes sense

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Turns out, it makes business sense .

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Design is not just what it looks like and feels like.

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Design is not just what it looks like and feels like. Design is how it works . - Steve Jobs

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ATTRACT CANDIDATES ENGAGE VISITORS INCREASE CONVERSION CAREER SITE AUDIT

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Three sections Three recommendations

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But First… Why Us.

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We have inspired millions. Experience Matters.

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ATTRACT CANDIDATES ENGAGE VISITORS INCREASE CONVERSION CAREER SITE AUDIT

SEO Effectiveness:

SEO Effectiveness HOME PAGE IMPROVEMENTS 1 OUT OF 7 Job Search Widget  Hot Jobs  Email Capture  Motion Graphics  Awards & Recognition  Links to Social Media  Employee Testimonials 

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SOCIAL MEDIA    Facebook LinkedIn Twitter

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Effective seo 0 OUT OF 4 Effective Keywords  Friendly URLs  Geo Permutations  SEO Aligned Titles 

SEO Effectiveness:

SEO Effectiveness ENGAGEMENT FEATURES 1 OUT OF 6 Mobile Careersite    Graphics and Video Job Sharing Connect With Us   Recruiter Chat RSS Feeds 

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Cluster Analysis Analyzing clusters of jobs to find content opportunities.

SEO Effectiveness:

SEO Effectiveness MICROSITE OPPORTUNITIES Cluster Score Recommend 1 Pharmacy 8  2 Gasoline and Fuel 4  3 Bakery 6  4 Grocery/Produce 4  5 Meat/Seafood 4  6 Corporate Office 7  7 Hot Foods 4  8 Deli 4  9 Front End 4  10 Retail Operations 8 

SEO Effectiveness:

SEO Effectiveness LANDING PAGE OPPORTUNITIES Cluster Score Recommend 1 Store Jobs in Pittsburgh 6  2 Store Jobs in Cleveland 6  3 Store Jobs in Columbus 6  4 Store Jobs in Erie 6  5 Store Jobs in Youngstown 6  6 Warehouse Jobs at Giant Eagle 7  7 Production Jobs at Giant Eagle 7  8 Customer Service Jobs at Giant Eagle 4  9 Meat Wrapper Jobs at GiantEagle 5  10 Service Center Jobs at Giant Eagle 4 

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Strategic Microsites Initial Landing Relevant Accessible Targetted FaceBook Chat Graphics & Video Blog Comment Marketing Entry Points Social Media Organic Traffic Community Job Sharing Effective SEO LinkedIn High Impact Homepage Connect With Us ADA Site Mobile Career Site Landing Pages Web 2.0 Widgets Rich Media Engaging Google+ You Tube Twitter RSS Feeds ATTRACT Summary

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Strategic Microsites Initial Landing Relevant Accessible Targetted FaceBook Chat Graphics & Video Blog Comment Marketing Entry Points Social Media Organic Traffic Community Job Sharing Effective SEO LinkedIn High Impact Homepage Connect With Us ADA Site Mobile Career Site Landing Pages Web 2.0 Widgets Rich Media Engaging Google+ You Tube Twitter RSS Feeds ATTRACT Recommendations

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ATTRACT CANDIDATES ENGAGE VISITORS INCREASE CONVERSION CAREER SITE AUDIT

SEO Effectiveness:

SEO Effectiveness TALENT POOL 1 OUT OF 3 Recruiting Events  Email Capture Custom Job Agent Email Capture – not available. Job Agent – not available.  

SEO Effectiveness:

SEO Effectiveness ADVANCED SEARCH 0 OUT OF 3 Unified Search Related Jobs Pre-Qualify Related Jobs – not available. Pre-Qualify – not available.   Unified Search – not available. 

SEO Effectiveness:

SEO Effectiveness STRATEGIC MICROSITES 0 OUT OF 5 College Microsite Diversity Microsite Internal Microsite    Boomerang Microsite Military Microsite  

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College Microsite Diversity Microsite Internal Microsite Military Microsite Recruiting Events Talent Pool Remind Engage Invite Custom Job Agent Email Capture Unified Search Pre-Qualify Related Jobs Advanced Next Gen Automated Integrated Specialized Focused Stylized Useful Boomerang Microsite ENGAGE Summary

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College Microsite Diversity Microsite Internal Microsite Military Microsite Recruiting Events Talent Pool Remind Engage Invite Custom Job Agent Email Capture Unified Search Pre-Qualify Related Jobs Advanced Next Gen Automated Integrated Specialized Focused Stylized Useful Boomerang Microsite ENGAGE Recommendations

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ATTRACT CANDIDATES ENGAGE VISITORS INCREASE CONVERSION CAREER SITE AUDIT

SEO Effectiveness:

SEO Effectiveness PERSUADE 3 OUT OF 5 A Day in the Life video  Employee Testimonial  Work Culture  Why Us  Awards and Accolades 

SEO Effectiveness:

SEO Effectiveness INFORM 2 OUT OF 5 Benefits  Diversity & Inclusion  Hiring Process  Training Programs  FAQs 

SEO Effectiveness:

SEO Effectiveness SEARCH 0 OUT OF 5 Sitewide Search  Hot Jobs  Evergreens  Talent Area Search  Interactive Map 

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Search Simple Effective Fast Sitewide Job Search Talent Area Search Inform Complete Clear Concise Training Programs Hot Jobs Evergreen Jobs Our Hiring Process FAQs Benefits Diversity Persuade Rich Captivating Inspiring Employee Testimonial Interactive Locations Map Our Work Culture Why Work For Us A Day In The Life Video Awards and Accolades CONVERT Summary

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Search Simple Effective Fast Sitewide Job Search Talent Area Search Inform Complete Clear Concise Training Programs Hot Jobs Evergreen Jobs Our Hiring Process FAQs Benefits Diversity Persuade Rich Captivating Inspiring Employee Testimonial Interactive Locations Map Our Work Culture Why Work For Us A Day In The Life Video Awards and Accolades CONVERT Recommendations

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DESIGN MATTERS

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