logging in or signing up Creating a Brand Promise themarketingspot Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 2222 Category: Business & Fin.. License: All Rights Reserved Like it (4) Dislike it (0) Added: May 27, 2008 This Presentation is Public Favorites: 3 Presentation Description Part of the DIY Marketing for Small Businesses presentation by Jay Ehret of The Marketing Spot. www.themarketingspot.com or themarketingspot.blogspot.com Comments Posting comment... By: VIKRAL (45 month(s) ago) IT'S REALLY NICE Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Building Your Marketing Plan : Building Your Marketing Plan The Marketing Spot For Small Businesses www.TheMarketingSpot.com TheMarketingSpot.blogspot.com Slide 4: Stories Slide 6: Stories Jay Ehret by Flickr photo by Rick : Flickr photo by Rick Slide 10: Flickr Photo by Troy M Slide 16: $0 Slide 17: “Man is eminently a storyteller. His search for a purpose, a cause, an ideal, a mission and the like is largely a search for a plot and a pattern in the development of his life story”Eric Hofer – American Writer Slide 18: Stories You by Slide 20: YOUR WAY CUSTOMER’S LIFE Slide 26: Stories You by Slide 28: Relationships Thoughts….Feelings Shortcuts Slide 30: THE PROCESS Develop a Brand Promise Build a Signature Branding Your Shortcut Slide 31: Flickr photo by amelungc Slide 32: I. VALUES Slide 36: Creativity Fanatical attention to consistency and detail Preservation of ________ Magic I. VALUES Write your top three values now. Slide 37: II. MISSION Center of Focus : Center of Focus II. MISSION “To solve unsolved problems innovatively” Write a mission statement now. Slide 39: III. VISION Slide 40: III. VISION “To be the global leader in nourishing people” PROMISE SPOTTER Write a vision statement now. Slide 42: IV. THE PROMISE Slide 43: IV. THE PROMISE “Safety” Be True – Be Bold “To anticipate your needs” Write your brand promise now. Building Your Marketing Plan : Building Your Marketing Plan The Marketing Spot For Small Businesses 254-399-8093 www.TheMarketingSpot.com TheMarketingSpot.blogspot.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.