Presentation Transcript
Building Your Marketing Plan :Building Your Marketing Plan The Marketing Spot For Small Businesses www.TheMarketingSpot.com TheMarketingSpot.blogspot.com
Slide 4:Stories
Slide 6:Stories Jay Ehret by
Flickr photo by Rick :Flickr photo by Rick
Slide 10:Flickr Photo by Troy M
Slide 16:$0
Slide 17:“Man is eminently a storyteller. His search for a purpose, a cause, an ideal, a mission and the like is largely a search for a plot and a pattern in the development of his life story”Eric Hofer – American Writer
Slide 18:Stories You by
Slide 20:YOUR WAY CUSTOMER’S LIFE
Slide 26:Stories You by
Slide 28:Relationships Thoughts….Feelings Shortcuts
Slide 30:THE PROCESS
Develop a Brand Promise
Build a Signature Branding Your Shortcut
Slide 31:Flickr photo by amelungc
Slide 32:I. VALUES
Slide 36:Creativity
Fanatical attention to consistency and detail
Preservation of ________ Magic I. VALUES Write your top three values now.
Slide 37:II. MISSION
Center of Focus :Center of Focus II. MISSION “To solve unsolved problems innovatively” Write a mission statement now.
Slide 39:III. VISION
Slide 40:III. VISION “To be the global leader in nourishing people” PROMISE SPOTTER Write a vision statement now.
Slide 42:IV. THE PROMISE
Slide 43:IV. THE PROMISE “Safety” Be True – Be Bold “To anticipate your needs” Write your brand promise now.
Building Your Marketing Plan :Building Your Marketing Plan The Marketing Spot For Small Businesses 254-399-8093 www.TheMarketingSpot.com TheMarketingSpot.blogspot.com