Seven Reasons to Choose Digital Printing

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Presentation Description

You’ve been handed a printing job with instructions to find the most cost effective printer possible, whether that’s digital printing or offset. Which is best? The answer depends on a number of parameters about your particular printing need. In this article we wanted to give you a quick guide to help you decide which type of printing will be the best choice for your job, balancing out cost, quality and turnaround needs. So we’ve come up with seven reasons for choosing digital over offset printing. We’ll also let you know when offset is your better choice.

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Presentation Transcript

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7 Reasons to Choose Digital Printing 7

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DIGITAL PRINTING or OFFSET PRINTING

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IN THIS PRESENTATION We wanted to give you a quick guide to help you decide which type of printing will be the best choice Balancing out cost Quality Turnaround needs

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DIGITAL PRINTING HAS LOWER PER COPY COSTS FOR SHORT RUNS 1 Digital printing has less setup operations, and costs, than offset printing. Since those offset printing setup costs are charged whether you are running one copy or ten thousand copies

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Digital is usually the better choice for runs of a few copies to several thousand

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WHEN A PERSONAL TOUCH OR CUSTOMIZATION IS IMPORTANT, DIGITAL PRINTING SHINES 2 You can send a direct mail post card addressed to Actual Person using digital printing and variable data

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Digital printing is perfect technology for both personalization and customization – where every piece has a different element

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IF YOUR PRINTED PIECES CHANGE FREQUENTLY, DIGITAL PRINTING IS YOUR BEST OPTION 3 Digital printing is the perfect technology for managing changing printed materials

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Digital printing performs well for short run and custom projects Marketing materials Business cards & stationery Loyalty cards Brochures, flyers and handouts Postcards Trade show booth materials Prototype materials of all types Posters and banners

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WHEN YOU GOTTA HAVE IT YESTERDAY, GO DIGITAL  4 Digital printing requires so little setup, is flexible, and excels at just-in-time projects

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Proofing is also a digital process; you can okay your job online and then we’re off to the races

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EXCEPTION TO THE RULE: DIGITAL PRINTING IS GREAT FOR LONG RUN BLACK AND WHITE 5 While digital printing excels at short run, high quality work, it also happens to be a great choice for long run black and white work

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Particularly projects that involve collating and bindery work as well, such as: Manuals of all types (Employee, instruction, service, etc.) Booklets Any printed piece that requires binding: Saddle stitch binding Perfect binding Wire-O Binding Coil binding Three ring binding

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DIGITAL PRINTING FOR STANDARD PAPERS, OFFSET FOR SPECIALTY PAPERS 6 Digital presses tend to use mainly standard size, weights and types of papers

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Offset printing also generally offers a wider range of paper sizes and formats

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FOR SOME COLOR NEEDS, DIGITAL IS FINE: FOR OTHERS OFFSET IS BETTER 7 Digital presses run high quality, four-color process work. For any job with color photos or graphics, it’s a good choice

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If you are doing a multi-color job using pantone colors that need to be matched exactly, offset printing using actual pantone color inks will be the better process

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NEED HELP WITH YOUR DIGITAL PRINTING PROJECTS PHONE: 503-233-2477

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We’re the digital printing experts serving the Portland, Oregon area and the U.S. https://www.rhinodigital.com/ We’ll be happy to answer all your questions

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READ THE ENTIRE BLOG https://www.rhinodigital.com/seven-reasons-to-choose-digital-printing/

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