Top 5 Social Media Presentation

Welcome to Top5SocialMedia! Successful Advertising in 2011! :

Welcome to Top5SocialMedia! Successful Advertising in 2011! This short presentation will show you how your company can dominate your market. We are going to show you ideas and tools to blow your competition away through effective web and mobile advertising techniques including cutting edge Facebook ideas and strategies at the end of this presentation. Open your eyes to the potential of Social Media for your business! www.top5socialmedia.com 1

NARROW CASTING:

NARROW CASTING First thing we need to do is explain why the web is going local. There is this concept called narrow casting which means rather than casting a really wide net, we are casting a much smaller net. When we are talking about individuals looking for something in their own neighborhood, you want a narrow cast. If you’re looking for a dentist in New York you want to find a dentist in NY, not one in New Mexico. If you are looking for a restaurant in Miami, you want to find a restaurant in Miami, not one in Las Vegas. Google has changed the way search results are displayed. Based upon your location, local results for your search will display. www.top5socialmedia.com 2

GOOGLE SCREEN SHOT OF THE SEARCH TERM “RESTAURANT”:

GOOGLE SCREEN SHOT OF THE SEARCH TERM “RESTAURANT” Notice on the left of the page Google knows I’m in Valley Stream, NY. You also have the ability to change your location. Over here on top are sponsored ads, which can get expensive at 3, 4, 5, $10.00 per click. These sponsored ads are also here on the right. The thing we are going to concentrate mostly on are the local business results. You have Google Map over here and you have these upside down red teardrops from A –G. You can see there are reviews and show exactly where the business is located from where I am sitting. www.top5socialmedia.com 3

GOOGLE SCREEN SHOT OF THE SEARCH TERM “DOCTOR”:

GOOGLE SCREEN SHOT OF THE SEARCH TERM “DOCTOR” Here is another screenshot for the search term “Doctor.” You’ve got the same look as the Restaurant page but now showing you local Doctors. Notice some of these Doctors have a Places Page. www.top5socialmedia.com 4

SCREEN SHOT OF A GOOGLE “PLACES” PAGE:

SCREEN SHOT OF A GOOGLE “PLACES” PAGE When you click on the places page link it will take you to a one page website Google creates for you. It can provide a photo of the office, a location map, doctors hours and reviews. We are going to get you a Google place page. Our whole job is to have you show up on your search terms and on the top spots of Google! www.top5socialmedia.com 5

Slide 6:

But you really can’t look at a Google Places Page unless you look at mobile. Mobile is very, very huge and when combined effectively with your Google listing, you will leave your competition in the dust and totally dominate your local market. Local is not sitting at home on your computer looking for things via your web browser. Local is not getting search engine rankings. Local has everything to do with the fundamental shift in the way people are communicating. The Smart Phone is becoming the way the world communicates. Traditional offline media is declining as more and more people go online to find, research, and decide which local products to buy, what services to use, or where to dine. The Smart Phone is the new web browser of tomorrow. www.top5socialmedia.com 6

THE THREE PRIORITES:

THE THREE PRIORITES There is no way around it. When you leave your house, what are the three things you take with you? Better phrased, what are the three things your customer takes with them? Their keys, their wallet and their cell phone . www.top5socialmedia.com 7

HERE’S THE KEY TO SUCCESS:

HERE’S THE KEY TO SUCCESS The phone has become an extension of an individual. People are texting back and forth and using the phone more and more to do their searches and you as a business owner need to take advantage of this! Over 50% of all social media interactions happen over the cell phone. People are using cell phones and going less and less to the computer to get the information they need. It’s happening now, right before our eyes, and your business can establish itself on this very effective media now before it turns into a tsunami in the near future. www.top5socialmedia.com 8

CELL PHONE FACTS:

CELL PHONE FACTS There are 5 billion plus cell phone users vs. only 1.8 billion internet users (almost 3x in market size) Of these users 51 million use smart phones. Think about this fact; 95% of text messages are opened up instantly. When you get a text message, do you open it up right away? Chances are you are one of the 95% that open your text messages immediately. www.top5socialmedia.com 9

THE MAGIC QUESTION:

THE MAGIC QUESTION How can you engage you’re target audience in mobile? How can mobile advertising help grow your business? www.top5socialmedia.com 10

Part 1 QR CODE TECHNOLOGY:

Part 1 QR CODE TECHNOLOGY They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). You will see QR Codes in a magazine ad, on a billboard, a web page or even on someone’s t-shirt. Once it is in your cell phone, it may give you details about that business or it may give you a coupon which you can use in a local outlet or restaurant. The reason why they are so useful is that they can store (and digitally present) much more data, including url links, geo coordinates, and text. The key feature of QR Codes is that cell phones can scan them. www.top5socialmedia.com 11 Scan this barcode and it will take you to our Google Places Page!

Will your customers use them?:

Will your customers use them? This is the direction we are heading. Those that do use QR codes will definitely have a high tech know-how and may be more receptive to your presence on the web, your Twitter presence, Facebook, your website, and YouTube. Those customers that don’t know as yet will certainly be inquisitive, which may open the door for conversation and a potential sale. www.top5socialmedia.com 12

QR CODE STRATEGIES amazing flexibility!:

QR CODE STRATEGIES amazing flexibility! If your company, mainly retails clothing and accessories for sunny days and the heavens open, you could quickly switch your dynamic QR code to your rainy day section of your website so, instead of T-shirts and sunglasses greeting your potential customer, you'll have boots and raincoats on your landing page. www.top5socialmedia.com 13

QR CODE STRATEGIES:

QR CODE STRATEGIES Companies place a QR code next to their product as an easy convenience for the customer. When interested, they scan it and get redirected to a web page where they can digest the product details. www.top5socialmedia.com 14

QR CODE STRATEGIES store window creativity!:

QR CODE STRATEGIES store window creativity! www.top5socialmedia.com 15

QR CODE STRATEGIES real estate!:

QR CODE STRATEGIES real estate! www.top5socialmedia.com 16

QR CODE STRATEGIES :

QR CODE STRATEGIES www.top5socialmedia.com 17 A New Method of Corporate branding though Promotional events and giveaways on clothing

QR CODE STRATEGIES:

QR CODE STRATEGIES You could add a QR Code to your business card containing your contact details so its easy for someone to add you to their contacts on their cell phone. Your QR Code could lead them to your website, or to a special offer. www.top5socialmedia.com 18 QR CODES ON BUSINESS CARDS

QR CODE STRATEGIES:

QR CODE STRATEGIES www.top5socialmedia.com 19 Instead of Printing a Complete Manual, You have everything on one page!

With a QR Code pointing to your Mobile Coupons you can create a promotional campaign, broadcast it, and start having immediate increase in your customer traffic - all on the same day! :

With a QR Code pointing to your Mobile Coupons you can create a promotional campaign, broadcast it, and start having immediate increase in your customer traffic - all on the same day! Traditional retail coupons are great until you have to worry about planning, scheduling, printing/reprinting, and mailing costs. Top5 SocialMedia combines the power of electronic coupons and the convenience of mobile phones into your marketing campaign. You can now automatically offer free gifts, % discounts, incentives, and reminders just from using a QR code pointing to your mobile landing page . www.top5socialmedia.com 20

QR CODE STRATEGIES professional:

QR CODE STRATEGIES professional As the popularity of QR Codes continually increases, there are several new and unique ways to be both creative and crafty in your marketing campaigns. Since you can add a QR code to anything where you can put an image, the marketing possibilities are virtually endless. www.top5socialmedia.com 21

Part 2 Mobile Text Message Marketing:

Part 2 Mobile Text Message Marketing A friend of mine always jokes, 'Look...my handheld computer also makes phone calls!' This is a reality - that the adoption of the Smart Phone (and mobile internet usage) continues to rapidly grow – and has many advertisers wondering how they can take advantage. According to Morgan Stanley research , by roughly 2014, more people will connect to the internet using phones than desktop PCs. www.top5socialmedia.com 22

How to get started with Texting (SMS)…. What's a Mobile Keyword and a Short Code? :

How to get started with Texting (SMS)…. What's a Mobile Keyword and a Short Code? A Mobile Keyword is a one-word phrase that identifies your business. A Short Code is simply a short telephone number that is typically 4 to 6 digits long. For example, if a customer texts “Johns Pizza " to 10100 , the customer will immediately receive an automated text response. The text response can be a percentage discount off a full pie, or a free liter of soda with your next purchase of $10.00 or more. Here’s the key; People text a mobile keyword and short code to receive additional information and to join your mobile distribution list for future specials and promotions! www.top5socialmedia.com 23

Mobile Text Message Coupons:

Mobile Text Message Coupons McDonalds offered a “ FREE ” Medium Iced Coffee Coupon by printing their Short Code and Mobile Keyword in offline and online advertisements. Virgin Megastore offered 20% off DVD’s Books or Apparel. The point here is both businesses are building a text message list they can market too for future promotions and specials knowing that 95% of text messages are opened instantly! www.top5socialmedia.com 24 Have immediate impact on your business! Eliminate printing and mailing costs! 95% of text messages are opened up instantly. =

CUTTING EDGE MARKETING IDEAS using text messaging!:

CUTTING EDGE MARKETING IDEAS using text messaging! Imagine you are a restaurant owner, (this applies to any business) and you have more empty tables than you’d like that evening, and you text your 400 customers; For this evening only, get 20% off any entrée. 400 special offers that are opened immediately! Do you think this method of reaching out to customers can work for your business? www.top5socialmedia.com 25

HERE IS THE KEY TO SOCIAL MEDIA SUCCESS for your family and for your business!:

HERE IS THE KEY TO SOCIAL MEDIA SUCCESS for your family and for your business! Look at the wild success of EBay and Craigslist. People find things they want and they either buy it or share it. Isn’t that true? People always want to know if they are getting a good deal. When you build lists of people, they are opting into your campaigns because they are interested in your service or product. When you offer someone that is interested in your service or product an incentive to buy or special deal, chances are they will buy into it. That is the key to success and the reason why you hire us. www.top5socialmedia.com 26

MOBILE VOTING VIA TEXT MESSAGE! Another Great Way to Build Your List and keep your potential customers engaged! :

MOBILE VOTING VIA TEXT MESSAGE! Another Great Way to Build Your List and keep your potential customers engaged! www.top5socialmedia.com 27

TEXT TO WIN:

TEXT TO WIN The Experience I visit my local restaurant, order my lunch, on my lunch bag is a sticker that says, "Text to Win: Subway to 22423 for a Chance to win a flat screen TV." I immediately pull out my cell phone and enter with the hopes that I will fill my living room with that sweet prize. I'm dying to see that new concert, I hear a promotion on the radio, "Listeners, pull out your cell phones, Text in Now for a chance to win Tix to Metallica" with excitement and faster then ever I text message in to the Dj's commands. www.top5socialmedia.com 28

TEXT TO WIN:

TEXT TO WIN www.top5socialmedia.com 29 Benefits Hold hundreds of simultaneous campaigns at once! Export entries to Microsoft Excel Spreadsheet . It’s fully automated. You do nothing. Auto responder, thanking them for entering. Bulk Text Message users about future promotions.

TEXT TO SCREEN Conventions – Sporting Events – Schools – Nightclubs – Trade Shows – Concerts – Retailers – Live Events :

TEXT TO SCREEN Conventions – Sporting Events – Schools – Nightclubs – Trade Shows – Concerts – Retailers – Live Events Imagine hundreds of people chatting live on your television screens, turning your venue into a virtual chat-room! Offer your clients the latest in technology and convenience by allowing them to send text messages straight to the screens in your nightclub or for your event. And This Can Be a New Advertising Platform for Sponsors! Sponsors are always looking for a new way to catch a customer’s attention. While people’s eyes are glued to your video screens why not generate extra revenue from all the attention. www.top5socialmedia.com 30

TEXT TO GIVE:

TEXT TO GIVE www.top5socialmedia.com 31 This campaign became well known during the Haiti Earth Quake. Millions of dollars were donated through Text to Give. This is an excellent form of cross marketing, where you can get sponsor recognition and raise funds for your favorite charity. Once you create a campaign, you can drive awareness via print, radio, television, online and advertisements.

FACEBOOK MARKETING:

FACEBOOK MARKETING Facebook Marketing The development, maintenance and support of your Facebook fan page Marketing to get thousands of people to “like” your page for FREE. Obtaining the most email conversion leads from your page. Promoting live events, tele -seminars and webinars on your page. Triple your fan loyalty and make your page go viral. Facebook Contests Building Facebook contests. Determining which contests and prizes stir the masses and go viral. Boosting and prolonging interaction with participants. Promoting Games and more advanced contests to really blow up your list. Mobile Marketing Taking advantage of the 53% of all Facebook traffic that is mobile. Advanced Facebook SEO Tactics SEO your Facebook page to Google Naming your page is SO critically important and how to do it right Ranking high in Facebook search (soon to be the #1 Search Engine in the world) Interested in a few Ideas? www.top5socialmedia.com 32

FACEBOOK STRATEGIES:

FACEBOOK STRATEGIES www.top5socialmedia.com 33

FACEBOOK STRATEGIES:

FACEBOOK STRATEGIES The difference between a Fan Page and Personal Page Most fan pages bring us first to a special FMBL page (Facebook MarkUp Language)customized for the brand. Unlike a regular Facebook profile which brings users to the “wall” at first visit, these FBML pages have special tabs to make the page feel less like a Facebook profile and more like an actual Web site. www.top5socialmedia.com 34

FACEBOOK STRATEGIES:

FACEBOOK STRATEGIES One way that brands are really developing a fan base on Facebook is by offering special deals, discounts, and giveaways that can’t be found anywhere else. Victoria’s Secret PINK page offers links to multiple discounts, free items, and advance previews of sales that are only available to Facebook fans. www.top5socialmedia.com 35

BUILDING FACEBOOK CONTESTS:

BUILDING FACEBOOK CONTESTS Take Notice how Dunkin Donuts is building a huge “opt in” list for future marketing of promotions and specials. Create your own donut with a chance to win $12,000 and have it sold at participating outlets! A great way to build a valuable client list and a terrific way to keep the client engaged. www.top5socialmedia.com 36

GOOGLE’S GOT YOUR BACK!:

GOOGLE’S GOT YOUR BACK! The beauty behind Local Social Media Marketing is Google’s got your back. They will support your local pages and even send you offline content to place in your business window! Top5SocialMedia has the tools and campaigns to make a huge impact for your business in 2011. Local Google Marketing! Mobile Marketing utilizing QR Codes and Text Messaging! Facebook strategies! www.top5socialmedia.com 37

CONTACT US:

CONTACT US www.top5socialmedia.com Alan Hillsberg 516-644-3657 info@top5socialmedia.com We Believe in Performance based Social Media www.top5socialmedia.com 38