Getting Noticed On Google

Getting Noticed On Google : 

Make your website really successful Getting Noticed On Google

Slide 2: 

Introduction to Google Google first appeared in 1997 as a very simple search box.

Designing For Google : 

Designing For Google Searchers not search engines Be unique Website theme Content is king Headers Alt tags Structure your page Meta tags Page titles Meta description Meta keywords

Searchers not search engine : 

Searchers not search engine Google algorithm can tell this is what you are doing Your copy will not read correctly. Your website will not convert its searches so well. Your website will not be as relevent as it could be.

Be unique : 

Be unique Google checks for duplication for several reasons… Keeping search fast. Keeping the results relevant. Avoiding duplicated results. Assisting to prevent copy theft.

Website theme : 

Website theme This theme should always: Express the niche you have chosen for your website. Include your main keywords. To ensure your website theme is well defined Meta title. Meta description , meta keywords, alt tags , header tags.

Content is king : 

Content is king Great content will: Increase your chances of Google finding you relevant and placing you in a good position. Increase the likelihood of other websites in your industry linking to you.

Headers : 

Headers H1 Header tag 1 is the largest and therefore has the greatest value H2 H3 H4 H5 H6 Header tag is the smallest and therefore has the least value

Alt tags : 

Alt tags Alt tags are the descriptions of the images on your website. They make your site accessible. They enable screen readers to interpret your images. They enable Google to interpret your images. How Google and screen readers see images <a href=“./resources/”><img src=“./images/home/panel_re” alt=“resources center:downloads articles and more” />

Structure your page : 

Structure your page Reasons to structure your website Keep things organized. Help build your website theme. Build in more relevance to your search strings. Help Google crawl your website more effectively. Make expanding your website easier.

Content with no hierarchical order : 

Content with no hierarchical order Index Who wrote the Google book Who published the Google book How much is the Google book Example of Google book Ease of use Optimizing for Google Contact Google book

Content in hierarchical order : 

Content in hierarchical order Index About Google book Who wrote the Google book Who published the Google book How much is the Google book How Google book works Example of Google book Ease of use Optimizing for Google Contact Google book

Uniform resource locator : 

Uniform resource locator Unstructured URL http://www.ineasysteps.com/?9781840783322 (no optimized folder or page name included). Structured URL http://www.ineasysteps.com/computer-books/google-book.htm (includes the optimized folder and page name).

Meta tags : 

Meta tags They will be used to describe your website in the search results. There are many types of meta tags but we will only be concentrating on the three main kinds: Meta title Meta description Meta keywords

Page titles : 

Page titles The page title is the most important tag that you will be using,as it is used to describe the page. To create the perfect title remember to: Include your main keywords Keep it page specific Keep it short and focused

Meta description : 

Meta description The second meta tag is the meta description tag. It is used to describe your website. Creating the perfect description Keep it short and focused Avoid repeating your keywords over and over

Meta keywords : 

Meta keywords The meta keyword tag allows you to input the keyword that you feel most relevant. Semantically close keywords Search engine optimisation SEO Organic SEO

Meta tags : 

Meta tags This is how the three meta tags look in the page source <meta http-equiv=“content-type” content=“text/html; charset=iso-8859-1” /> <title>In easy Steps:HOMEPAGE</title> <Meta name=“Description” content=“computer step is the leading/> <Meta name=“keywords” content=“computer books,internet books,in easy /> Meta title Meta keywords Meta description

Conclusion : 

Conclusion If Google finds that your website is only using one keyword over and over again it can decide your site is unnatural-looking and you may not rank as highly as a result. If Google believes that your website is gaining links naturally then it will be more favorably and adds more weight to your links.

Thank you : 

Thank you