Persuasive Letter : Persuasive Letter The Assignment . . . . . : The Assignment . . . . . Write a persuasive letter. You may use the draft you wrote for the diagnostic letter or you may start with a new one Slide 3: basic means of communication between two organizations;
some eighty million business letters are written each working day.
provides written documentation of the transaction. THE "YOU ATTITUDE"of letter writing follows the four basic criteria : THE "YOU ATTITUDE"of letter writing follows the four basic criteria Information presented in a logical order;
Avoid small talk;
use clear topic sentences;
courteous, positive tone. Letter Elements : Letter Elements Heading:
1. Letterhead/return address without name
2. date two lines below letterhead
3. first page not numbered
4. subsequent pages headed with name of recipient, page number and date in upper right corner Inside Address : Inside Address 1. reader's name, position, organization, business
2. include courtesy title (Dr., etc.); Mr. or Ms.,
3. spell name of organization same way it does
4. complete mailing address. Attention Line: : Attention Line: use if prompted to do so
Subject Line: project number or brief phrase (like a title) describing subject of letter Salutation: : Salutation: 1. two lines below inside address;
2. Dear followed by courtesy title and last name;
3. colon after name;
4. general salutation if name unknown ("Dear Technical Director:");
5. if addressing group, “Dear Board of Directors:” Body: : Body: 1. substance of letter;
2. usually three paragraphs: introduction, message, conclusion.
1. include one of these (Sincerely, Sincerely yours, Yours sincerely, Yours very truly, Very truly
2. capitalize first word;
3. followed by comma. Signature: : Signature: 1. Type full name on fourth line below
2. sign in ink
3. your position below Enclosure Line: : Enclosure Line: 1. if envelope contains anything more than letter;
2. identify number of enclosures:
“Enclosure” or “Enclosure (1) Enclosures: résumé”
3. count only separate items, not page numbers.
1. type “cc”;
2. list recipients of copies alphabetically or by
3. “bcc” on the copies, not on the original, if reader
does not know others are receiving copies. Letter of Complaint : Letter of Complaint Be an ACE
Effect Activate : Activate AKA--Introduction
Get to the point in the first sentence.
Provide basic, relevant information:
defines your relationship with the company;
could include account number Convince : Convince Provide a detailed explanation of the problem;
Shift to a new paragraph as you shift your focus on the topic Effect : Effect What do you want your audience to do in response to your request? **Extra Credit** : **Extra Credit** Mail your letter. If you get a response, you get ten points of extra credit added to your final grade. Some Examples : Some Examples Of the two letters that follow, which do you think is the one I mailed? The response . . . . : The response . . . . And the next slide is the response. If you thought the second letter was the one I sent, you were right! More examples . . . . : More examples . . . . On the following slides, I have placed some letters that I have written. Remember . . . : Remember . . . The assignment is to write a persuasive letter. Most students write a letter of complaint, but you could do a different type of letter, such as a sales letter.