How Does Mobile Affect Consumer Behavior?

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Slide 1 – Done:

Slide 1 – Done Mobile and The Modern Consumer Part 1 www.tempostrategic.com

Slide 1 – Done:

Slide 1 – Done Mobile Data

Slide 2 - Done:

Slide 2 - Done U.S. Smartphone Use 313,000,000 115,800,000 176,300,000 Current U.S. Population Smartphone users in 2012 Smartphone users in 2015 * Emarketer 2012

Slide 3 - Done:

Slide 3 - Done What Smartphones Do They Use? Blackberries Androids iPhones Other * Q4 2011 Scanlife Trend Report

Slide 4 - Done:

Slide 4 - Done * HighTable.com Who’s Using a Smartphone? 6.9% 17.2% 25.6% 20.7% 15.6% 14.6%

Slide 4A – Done:

Slide 4A – Done * Nielsen for Babycenter November 2011 vs. April 2012 Mothers and Mobile Mothers are 28% more likely to own a tablet and 38% more likely to own a smartphone than the general U.S. Population

Slide 4B - Done:

Slide 4B - Done * Babycenter November 2011 vs. April 2012 Increase in Moms ’ Use of Mobile for Shopping

Slide 5 - Done:

Slide 5 - Done * Performics , 2011 Mobile Search Insights Study Where Mobile Usage Happens

Slide 1 – Done:

Slide 1 – Done Mobile = Action 61% call 59% visit

Slide 6 - Done:

Slide 6 - Done “Zero Moment of Truth” * Google in conjunction with ShopperSciences

Slide 6A – Done:

Slide 6A – Done * Mobext and InMobi April 2012 Which Device is Used Where?

Slide 7 – Done:

Slide 7 – Done * AisleBuyer March 2012 Smartphone Owners’ Purchase Influence in Grocery and Drug Stores

Slide 7A - Done:

Slide 7A - Done Mobile’s Influence on Unplanned Purchases *Shopper Engagement Study, POPAI 2012 200%

Slide 1 – Done:

Slide 1 – Done Mobile is Moving Fast

Slide 34 - Done:

Slide 34 - Done Boris Bauer and Angela Cason (855) 700-6900 Boris@tempostrategic.com Angela@tempostrategic.com www.tempostrategic.com

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